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Date: September 10-12, 2012
Location: Paris, France
Euromonitor Presentation: Despite the hype surrounding the men’s grooming, the market is yet to experience the robust double-digit growth that companies have been expecting.
Presentation Time: 2 – 2:45 p.m.
Presentation Location: Asie 2
In this presentation, Nicole Tyrimou, industry analyst, will outline how the category’s consistent performance and strong resilience during the recession has been pivotal to the shifting advertising and marketing tactics, with marketers gradually adopting more tailored wording and packaging. While male consumers in Western Europe and North America are slowly becoming more accustomed to using male specific products, in Asia Pacific, men have been much quicker to adopt a regimented skin care routine.
Tyrimou will conclude by analysing the release of numerous new products, majority of which inspired by the female market; from BB creams to anti-ageing and brightening creams. As brand-owners look to penetrate the market further, Brazil and China are fast becoming the next hot investment markets to watch, with deodorants and skin care expected to fuel growth in the future.
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