Euromonitor International is delighted to share its latest mega trends research with the World Travel and Tourism Council. Mega trends help answer the question ‘what is happening’ and what to focus on over the long term in the face of major drivers such as shifting economic power, changing values and technology.

We will review the key mega trends that Euromonitor International has identified in 2018, including Experience More, Shifting Market Frontiers, Healthy Living, Shopping Reinvented, Middle Class Retreat, Ethical Living, Premiumisation and Connected Consumers.

Finally, we will take a deep dive into the Experience More mega trend to see how this manifests itself in the travel industry and beyond; and how brands can capitalise on these opportunities.

Event’s registration page: https://bit.ly/2KtABdS