The Retail Summit

Atlantis, Dubai
February 13, 2019 to February 14, 2019

The Retail Summit brings together 800 international heritage players and disruptors from every segment of the sector to explore retail’s convergence with technology, experience and hospitality.

Register here.

Session title: The Key to an Immersive Customer Experience

Speaker name: Fatemah Sherif, Consultant

Session description: Reaching and engaging customers is harder than ever. Today’s retailer needs to establish trust, relate to its target audience and build a community. Content is central to achieving these objectives. Our panelists share their perspectives on:

•        The power of education and storytelling vs selling.

•        Optimising the mix of formats and technology to produce a stand-out content experience

Session date and time: Thursday, February 14th at 11:55 – 12:35

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