The Retail Summit
The Retail Summit brings together 800 international heritage players and disruptors from every segment of the sector to explore retail’s convergence with technology, experience and hospitality.
Session title: The Key to an Immersive Customer Experience
Speaker name: Fatemah Sherif, Consultant
Session description: Reaching and engaging customers is harder than ever. Today’s retailer needs to establish trust, relate to its target audience and build a community. Content is central to achieving these objectives. Our panelists share their perspectives on:
• The power of education and storytelling vs selling.
• Optimising the mix of formats and technology to produce a stand-out content experience
Session date and time: Thursday, February 14th at 11:55 – 12:35