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The Retail Summit brings together 800 international heritage players and disruptors from every segment of the sector to explore retail’s convergence with technology, experience and hospitality.
Session title: The Key to an Immersive Customer Experience
Speaker name: Fatemah Sherif, Consultant
Session description: Reaching and engaging customers is harder than ever. Today’s retailer needs to establish trust, relate to its target audience and build a community. Content is central to achieving these objectives. Our panelists share their perspectives on:
• The power of education and storytelling vs selling.
• Optimising the mix of formats and technology to produce a stand-out content experience
Session date and time: Thursday, February 14th at 11:55 – 12:35