The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
INTERNATIONAL COFFEE WEEK (ICW) is a gathering of all players in the coffee value chain, from producers to passionate coffee consumers. The event usually takesplace in Belo Horizonte, capital of the largest coffee producing State in Brazil, and it offers countless activities to different professional profiles: B2B, Consumer Market or Education.
In 2020, ICW will happen in a 100% digital format.
Session title: Coffee in Brazil: During and post-COVID-19
Session description: 2020 has been a year that shook the world and caused several paradigms and trends to rearrange, some gaining priority while others lost. Consumption at home has changed, capsules and snapshots have grown, coffee shops have had to stay closed, some have gone bankrupt while others have tried to adapt. The Brazilian and global coffee markets are undergoing significant changes and new trends will sediment the future of the market.
In this presentation, Rodrigo Mattos, Euromonitor’s Drinks and Tobacco analyst will outline the performance of the coffee industry in Brazil, its main competitors and business partners, in addition to exploring which trends should prevail in a post-COVID-19.
Session date and time: Thursday, 19 November at 3 pm BRT
Speaker: Rodrigo Mattos, research analyst