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Provino, the Professional Wine and Spirits Trade Show, will take place in São Paulo, from October 15 to 17, 2019. The event, exclusively B2B, is a platform for business generation and industry development as a whole. For 3 days, Provino will be the venue where exhibitors and visitors will be able to close deals and enhance their knowledge at the Provino Forum and Provino Forum by EnoCultura.
Session title: Wine in the Brazilian beverage basket: Opportunities for 2020
Session description: The Brazilian economy begins to show signs of recovery in 2019 and brings up the challenge of preparing for the post-crisis moment. The shock in consumer disposable income, the high unemployment rate and the low confidence index of Brazilians were decisive factors for a revolution in the purchase journey. In this presentation, Euromonitor International discusses the expected scenario for alcoholic beverages in Brazil in 2020, putting the wine in context. It will also be presented global trends that affect the demand of wine in the domestic market and cases of international brands that may be references for the reinvention of the industry in Brazil after the crisis.
Session date and time: Wednesday, 16 October, at 6:30pm BRT
Speaker name: Angelica Salado, consultant