Every year finds the pet food industry grappling with more complexity, more nuance and greater responsibility to its consumers, and 2017 was no different. With a significant focus on ingredients, e-commerce and what customers want for their pets, the year found companies scrutinizing their packaging, labeling, ingredient composition and even their place in the industry relative to consumer perception. As it turns out, the new year is likely to bring more of the same, with an even stronger focus on pet nutrition, as well as company accountability and responsibility.
According to industry experts, three top trends will play heavily into 2018 pet food business: the “clean” movement, traceability and accountability, and sustainability. In this webinar, “Top pet food trends for 2018,” attendees will learn how these three trends are presenting in the pet food industry. Backed by domestic (US) and international data, the trends will be shown as influencing all aspects of the industry, including manufacturing, labeling, packaging and overall industry direction.
In addition, other notable trends (such as the continuing evolution of the grain-free movement) will be highlighted, and a summary for the pet food industry in 2018 will be presented. A post-webinar Q&A session will provide attendees with additional opportunity to ask about trending topics in 2018.
WHAT YOU’LL LEARN
- The top 3 trends that will influence the pet food industry in 2018
- How those trends will affect the pet food market’s various segments
- Additional notable trends to watch in 2018
REGISTER HERE for the live webinar on January 16, 2018 at 9:00 AM CST