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The OTCToolbox 2021 Consumer Healthcare BD&I Event is a global event focusing exclusively on business development and innovation for companies within the consumer healthcare/OTC industry.
Session title: Changes in consumer behaviour and its impact on future growth of Consumer Health
Session description: Across the world, 2020 was a year of change. The Coronavirus pandemic and the associated lockdowns, retail store closures, restricted socialising and home seclusion has impacted consumer lives in many ways. How much of this change is here to stay? And what are its long-term implications on the prospects of the consumer health industry?
Euromonitor International will use data from its latest Health & Nutrition Survey to identify lasting trends and examine companies that have been at the forefront of innovation in uncertain times. This session will enable companies to see the changes in consumer behaviour quantified.
Euromonitor’s Health & Nutrition Survey is an annual survey covering current consumer behaviour around health treatments, purchase motivations, product feature preferences, and functionality benefits that drive purchase decisions including detailed feature preferences.
Session date and time: 26th February, 10:45 – 11.15
Speaker names and titles:
Matthew Oster, Industry Manager, Consumer Health
Janaki Padmanabhan, Senior Research Manager, Health & Beauty