in-cosmetics Korea 2021

Asia - Hall C, COEX, Seoul
July 14, 2021 to July 16, 2021

in-cosmetics is a world-leading beauty industry event where many of the key players and business drivers attend and get inspiration for the industry.

Register here.

Session title: Disruptive digitalisation: Future of Beauty E-commerce

Session description: Beauty and personal care industry faced a challenge in 2020 due to the shift in consumer needs caused by COVID-19. Digitalisation was one of the most profound shifts in the face of the pandemic, becoming a key enabler for access, virtual assistance, personal engagement and community building. Sales through the digital channel registered double-digit growth despite the overall downturn in demand. In this presentation, we will look into few leading markets where the growth of the e-commerce channel surpassed the global average and review cases of players who have successfully embraced digitalisation trend.

Session date and time: Wednesday, 14 July, 10:30-11:15 KST

Speaker name: YoungMi Kim, Research Analyst at Euromonitor International Korea