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in-cosmetics is a world-leading beauty industry event where many of the key players and business drivers attend and get inspiration for the industry.
Session title: Disruptive digitalisation: Future of Beauty E-commerce
Session description: Beauty and personal care industry faced a challenge in 2020 due to the shift in consumer needs caused by COVID-19. Digitalisation was one of the most profound shifts in the face of the pandemic, becoming a key enabler for access, virtual assistance, personal engagement and community building. Sales through the digital channel registered double-digit growth despite the overall downturn in demand. In this presentation, we will look into few leading markets where the growth of the e-commerce channel surpassed the global average and review cases of players who have successfully embraced digitalisation trend.
Session date and time: Wednesday, 14 July, 10:30-11:15 KST
Speaker name: YoungMi Kim, Research Analyst at Euromonitor International Korea