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Russian Fashion Retail Forum (RFRF) is a business program held as part of the CPM — Collection Première Moscow Fashion Trade Show.
RFRF was produced for the first time in February 2008 and since then every season attracts leading experts to share their professional experience with visitors of the exhibition. The main theme of the 24th Edition of Russian Fashion Retail Forum at CPM is “The market of the future. New opportunities and strategies that change the landscape of the fashion market” where issues of neuromarketing, trends, digital retail, visual merchandising, purchasing and much more will be discussed.
Session title: New Concepts and Innovations in Fashion Retailing
Session description: The presentation will provide a brief overview of the apparel market, which will include performance of main product categories in Apparel and Footwear in Eastern Europe and how it compares to Russian fashion market. Later new trends in fashion retail will be discussed, including areas of innovations, digital and experiential shopping, augmented technology and personalisation of products.
Session date and time: Monday, 24 February 2020, 11:20 – 12:00
Speaker name(s) and title(s): Senior Analyst, Nadejda Kreč