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CHICAGO – Global market research company Euromonitor International identifies the top 15 countries with the most market potential for legal cannabis in a new white paper, “The Cannabis Index: Where Will Legalisation Move Next?”.
North America dominates the US$166 billion legal cannabis opportunity, according to Euromonitor International. Canada takes the top spot on the Euromonitor Cannabis Legalisation Index followed by the U.S., Italy, Uruguay and Germany, respectively.
“A key question for the industry is which models new countries will adopt for cannabis legalisation,” states Shane MacGuill, head of tobacco at Euromonitor International. “Geography, attitude toward adjacent products like tobacco and alcohol and level of government involvement in the economy are three factors that will impact future regulatory frameworks.”
The new Euromonitor Cannabis Legalisation Index ranks 100 countries on market potential for legal cannabis, using three indicators to score attractiveness: legal status, socio-demographics and current consumption of tobacco, alcohol and cannabis.
Download Euromonitor International’s white paper, “The Cannabis Index: Where Will Legalisation Move Next?”, to discover the top 15 countries and forces shaping cannabis regulation.
– ENDS –
Senior Communications Executive – Euromonitor International
Tel: +1 (312) 988 1115
Euromonitor International is the world’s leading provider for global business intelligence and strategic market analysis. We have more than 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.