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Survey Results

Category
/Content
August 7, 2018
Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look beyond standard demographics and profile distinct personality-driven consumer types. Changes in attitudes and habits can be tracked through our Consumer […]
July 31, 2018
Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look beyond standard demographics and profile distinct personality-driven consumer types. Changes in attitudes and habits can be tracked through our Consumer […]
July 24, 2018
Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look beyond standard demographics and profile distinct personality-driven consumer types. Changes in attitudes and habits can be tracked through our Consumer […]
April 2, 2018
Euromonitor International’s health and wellness team have published a new global briefing, titled Healthy Living: Insights of Global Naturally Healthy Bottled Water. The report leveraged data from several Passport systems including soft drinks, health and wellness, global consumer survey, digital consumer, packaging and analytics. It is the first comprehensive global briefing on naturally healthy bottled […]
February 25, 2018
Una nueva generación de consumidores enfocados en la comunidad, en prestar, en arrendar y en modelos de suscripción, está dando una nueva forma a la economía, haciendo del consumo ostentoso algo del pasado. Rechazar bienes materiales en favor de experiencias y un estilo de vida más libre, es lo que ha caracterizado los hábitos de […]
December 19, 2017
Who are fickle consumers? Fickle Consumers are typically hard to connect with, as they listen more to each other than to company messages when making buying choices. In Euromonitor’s 2017 Global Consumer Trends Survey, 62% of respondents considered family/friends as either an extremely or very important influence on their buying decisions, compared to 34% of […]
December 13, 2017
  Euromonitor International’s annual Global Consumer Trends survey studies consumers based on their personal attitudes, habits and preferences. Our latest findings on Consumer Type for India discusses the “Empowered Activist”, – 20% of internet-connected Indian consumers. These consumers are important as they are concerned about environment and what they consume, therefore they are more likely […]
Chethana ArunKumar
June 6, 2018
Governments and industries are adapting to the shift in consumer preferences as there has been an increase interest in running and jogging globally. Sales in performance footwear is also increasing as people walking, running, or jogging almost everyday increases every year. This continues the fight against obesity.
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