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Showing 1 - 32 of 105 documents
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India’s Emerging Consumer Type: The Empowered Activist

Euromonitor International’s annual Global Consumer Trends survey studies consumers based on their personal attitudes, habits and preferences. Our latest findings on Consumer Type for India discusses the “Empowered Activist”, – 20% of internet-connected Indian consumers. These consumers are important as they are concerned about environment and what they consume, therefore they are more likely […]
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WHITE PAPER

Beauty Survey 2017: Key Insights and System Update

Understand today’s consumers’ needs and desires to shape your business strategy. Euromonitor International’s Beauty and Personal Care survey data offers insights into areas key areas driving consumer behaviour and industry trends in the beauty and personal care industry. In our latest survey extract, Beauty Survey 2017: Key Insights and System Update, we analyse two major trends […]
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The Generation Gap in Beauty and Personal Care

As technology continues to advance, shifts in demographics such as higher life expectancy, urbanisation and falling birth rates are reshaping lifestyles and purchasing decisions. In order for companies to continue to connect with the consumer, they must work to understand differences and similarities in values between generations in order to align product and create a […]
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How to Use Consumer Survey Data to Define Target Segments: A Four Step Approach

Go beyond demographics to segment consumers Consumer segmentation can be a powerful tool to help companies better understand and appeal to their target market. By going beyond typical demographic-based groups, such as age or gender, and segmenting consumers based on similar buying behaviours and lifestyle habits, companies can better develop products, marketing campaigns, sales strategies […]
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The Intangible Appeal of “Natural”: Growing Consumer Interest in an Unregulated Product Label

In recent years, brands and retailers have been scrambling to meet growing consumer desires for “green” product features, such as organic, recyclable, fair trade, and sustainably produced. Driving these desires is an increased awareness of ingredients in various products, accompanied by firm opinions about what ingredients or characteristics may or may not harm an individual […]
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WHITE PAPER

3 Key Beauty Survey Insights

The consumer landscape in the beauty and personal care space is evolving around the world. To grow sales and increase consumer engagement, organisations should better understand beauty routines, shopper preferences and habits, positioning themselves ahead of emerging trends and opportunities in markets around the world. In this free report, we explore the following trends and […]
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Consumers are Reading Labels More Carefully Than Ever, Seeking Natural Ingredients

CHICAGO – Global market research company Euromonitor International released today results from its annual Global Consumer Trends tracking survey of 28,000 online respondents in 20 markets worldwide. Among many findings, the new data shows that consumers are more conscientious about food and beverage labels and look for green product features that directly influence themselves and […]
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New Lifestyles System Data: 2016 Global Consumer Trends Survey Results

We are excited to announce that the latest consumer survey results from the 2016 Global Consumer Trends survey are now live in the Lifestyles dashboard. Euromonitor International’s Global Consumer Trends surveys help companies stay ahead of a fast-changing consumer landscape by reaching out to internet-connected consumers from across the globe, then translating the results into […]
VIDEO

The Five Global Shopper Types

The latest in its proprietary consumer types research series, Euromonitor’s Shopper Types analysis focuses on shopping habits and preferences to profile like-minded consumers and help companies better understand and appeal to cohesive consumer segments in their target market. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on […]
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What Do Consumers Look For in a Washing Machine?

A recent Analyst Pulse Survey* conducted by Euromonitor International among a network of in-country analysts and in-house researchers around the world revealed interesting consumer preferences when choosing an automatic washing machine. The survey revealed that the most important features for consumers were energy and water efficiency, which were followed by features that increased convenience, such […]
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Wireless Speakers: What Consumers Want

Sales of smartphones are projected to exceed 1.3 billion units in 2015. The explosive sales of smartphones are also driving sales of accordant headphones and wireless speakers. 26% of the respondents paid between US$20-50 for their wireless speakers and almost the same number of respondents paid between US$75-200.  In fact, the survey showed that a […]
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Connecting with Hyperconnected Consumers

Euromonitor International’s annual Global Consumer Trends survey studies consumers based on their personal attitudes, habits and preferences. Our latest findings on Consumer Type for India discusses the “Empowered Activist”, – 20% of internet-connected Indian consumers. These consumers are important as they are concerned about environment and what they consume, therefore they are more likely […]
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Euromonitor to Participate in Women in Research Roundtable

Euromonitor International’s annual Global Consumer Trends survey studies consumers based on their personal attitudes, habits and preferences. Our latest findings on Consumer Type for India discusses the “Empowered Activist”, – 20% of internet-connected Indian consumers. These consumers are important as they are concerned about environment and what they consume, therefore they are more likely […]
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Wearable Technology Poised to Ride Wave of Consumer Enthusiasm

Euromonitor International’s annual Global Consumer Trends survey studies consumers based on their personal attitudes, habits and preferences. Our latest findings on Consumer Type for India discusses the “Empowered Activist”, – 20% of internet-connected Indian consumers. These consumers are important as they are concerned about environment and what they consume, therefore they are more likely […]
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Consumer Attitudes Towards Storing Data in the Cloud

Euromonitor International’s annual Global Consumer Trends survey studies consumers based on their personal attitudes, habits and preferences. Our latest findings on Consumer Type for India discusses the “Empowered Activist”, – 20% of internet-connected Indian consumers. These consumers are important as they are concerned about environment and what they consume, therefore they are more likely […]
ARTICLE

Key Differences Between Apple and Android Users

Euromonitor International’s annual Global Consumer Trends survey studies consumers based on their personal attitudes, habits and preferences. Our latest findings on Consumer Type for India discusses the “Empowered Activist”, – 20% of internet-connected Indian consumers. These consumers are important as they are concerned about environment and what they consume, therefore they are more likely […]
VIDEO

How Does Technology Influence Shopping?

Euromonitor International’s annual Global Consumer Trends survey studies consumers based on their personal attitudes, habits and preferences. Our latest findings on Consumer Type for India discusses the “Empowered Activist”, – 20% of internet-connected Indian consumers. These consumers are important as they are concerned about environment and what they consume, therefore they are more likely […]
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