Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreGoogle has, in the past, only bought smaller companies like Android and Admob. After seeing its effort to purchase Nortel Networks portfolio of patents foiled by Google’s competitors, Google announced its biggest scalp till date, its purchase of Motorola Mobility.
The fact that Motorola was not sued despite the recent onslaught of lawsuits among technology companies speaks volumes of Motorola’s strong fortress of patents. Motorola has been a strong supporter of Android OS and the purchase enables Google a foothold to a hardware platform. However, a large majority of the US$12.5 billion that Google paid for Motorola Mobility is purely to defend itself from lawsuits. In fact, once the purchase is completed, Google will have a large arsenal of patents to go after companies who have been attacking both Google and other manufacturers running on the Android platform. The hunted (Google) will become the hunter…