Asia Pacific: Driver of Jewellery Sales

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Global sales of personal accessories in 2012 will be driven mainly by strength in jewellery and watches. In particular, with rising prices of precious metals pushing average unit prices to new highs, jewellery will account for more than half of the global per capita expenditure on personal accessories. Notably, Asia Pacific will account for over 50% of the global jewellery value sales, led by the emerging economies of China and India while Western Europe notches up negative jewellery sales growth.