Consumers have instant access to information and countless options when deciding how to spend their time and money. In this age of consumer power, product development, marketing and other business strategies must align with the key traits of your target audience. And that requires deep insights into their values, habits and lifestyles.
The voice of consumers
You need to see the world through the lens of consumers. That’s why we design, execute and analyse surveys as part of our global research. Customer experiences, channel distribution and go-to-market strategies should all centre around your ideal buyers.
A clear view of their pain points, shopping preferences, purchase motivators and lifestyle choices should drive your innovation and investment plans. In our eight annual Voice of the Consumer Surveys, you’ll uncover these exact topics and get to the bottom of consumer behaviour.
Questions that help you understand your audience
- What motivates consumers to shop online versus in store?
- Which consumers are willing to share their personal data? And what do they expect in exchange for doing so?
- How will concerns about climate change influence shopping habits?
- Which product features are consumers willing to pay more for?
- Which information sources do consumers trust? How does that affect your marketing plans?
Alongside our market data, these surveys give you tactical, actionable and quantifiable insights needed to integrate consumer perspectives into your strategy.
If you want to reach a specific audience or need consumer insight on a certain topic, we can also partner with you to deliver custom surveys or other methods, so you can get the answers you need.
The voice of your industry peers
For the past several years, we’ve also surveyed our global network of professionals and experts to get a sense of challenges and priorities across industries. These insights enrich our report analysis and provide context into the changing business landscape.
Questions that help you understand your industry
- What are companies planning on investing in over the next five years?
- What are the strategic priorities for companies in my industry?
- Which technologies have the greatest impact on businesses?
Our Voice of the Industry Surveys can help you spot trends and understand corporate objectives of others in your sector.
A 360-degree approach
We want to equip you with the right knowledge on your target market. Our surveys uniquely combine methodology and industry expertise to provide comprehensive insights. Here’s a quick overview.
Survey methodology expertise
Methodology experts use best practices to ensure high-quality, cross-comparable data across geographies.
Industry expertise
Industry experts and resources inform questionnaire development and add valuable context to results.
Holistic analysis and storytelling
After collecting and analysing the data, we integrate survey data with other methods to provide holistic analysis that is more robust than single-input studies.
You should use consumer insights as the foundation of your strategic development. Surveys can help your organisation understand current consumer preferences, identify emerging trends and pinpoint marketing and product development opportunities. Get a full demonstration of our capabilities today.
You can also download our new white paper that defines 8 types of consumers you should target.
Editor’s note: This article was published in March 2021 and has been updated.