Distribution in emerging markets is no easy task. A multitude of factors complicate the process and the approach taken to distribution will vary depending on the product and market. From infrastructure deficits, to direct distribution and village entrepreneurs, there is a lot to take on board. Multinationals such as Cussons, Nestlé, Coca-Cola, Unilever and P&G all provide insights into different approaches.
Download Succeed in Emerging Markets: Selection, Strategy and First Steps to learn more.