Euromonitor International’s survey team identified four consumer types to optimize marketing. Unlike traditional demographic segmenting, our types rely on consumer traits such as buying behavior, personal aspirations and media consumption, empowering marketers to think more creatively about developing products and campaigns.  For more information, download our white paper Four Consumer Types to Optimize Marketing Strategy.


Click the videos below to learn more about the four types: the Undaunted Striver,  Savvy Maximiser, Content Streamer and  Secure Traditionalist.



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