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Apparel retailers will feel increased pressure to recover margins following strong discounting in 2011. Magdalena Kondej, head of apparel research at Euromonitor, says most stores will focus on strengthening margins in 2012, which will most likely lead to increased prices. From the consumer perspective, this doesn’t seem like a good proposition, so apparel brands that did well in 2011 and won’t have to raise prices as much are set to gain the most shares in 2012. Kondej also discusses the importance of internet retailing and grocery retailers in apparel distribution, recent apparel developments in emerging economies, and the rise of social media in fashion.