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While the pet care market in Canada is mature, there are plenty of opportunities for growth, with a market size estimate of 2.8 billion dollars (US) for 2012. Svetlana Uduslivaia, senior research analyst at Euromonitor International discusses trends in the North American pet care market in light of a recently attended conference and trade show organized by the Pet Industry Joint Advisory Council of Canada (PIJAC). Natural products such as treats and food are a large upcoming trend, as well as products positioned as convenient. Ready meals are a good example of the convenience trend, with Purina Beneful being the first company to launch ready meals globally.

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