Turkey

The Gaziantep in Turkey report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Bursa in Turkey report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The Antalya in Turkey report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Ankara in Turkey report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Adana in Turkey report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The global energy crisis has had far-reaching implications for consumers, businesses and entire economies, highlighting the importance of the global energy transition and boosting energy efficiency, while creating opportunities for innovation and…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends

The growth of sweet biscuits in 2023 is driven by increased snacking habits among consumers in their homes. This trend is due to high inflation, discouraging people from going out for entertainment, focusing on home experiences instead. Furthermore,…

In Turkey, boiled candy, toffees and chews sales are highly driven by the holiday seasons of Ramadan and Eid. This is because Turkish people often offer candy, chocolate or dessert during the celebrations to visitors, loved ones and family.

Negative economic conditions, rising inflation, natural disasters, earthquakes, floods, and volatile political situations have created unrest in society. Consumers have dealt with increasing inflation since 2018, which peaked in 2022, and gave no…

The pistachio, mixed products, and peanut categories have largely influenced the packaged nuts industry in 2023. Price variations among different nuts is largely determined by inflation and harvest conditions. Turkish consumers have a traditional…

Ice cream is experiencing favourable growth, albeit with some challenges. Factors such as energy and electric prices, the cost of raw materials, and frozen distribution expenses are leading to a higher unit price increase compared to other product…

The outbreak of COVID-19 decreased the occasions of gum since consumers did not go to offices or schools, and consumers spent more time in the household. This reduced the use of gum as a breath-freshening product, leading to negative growth of gum.

When inflation started to be significant in 2017 in Turkey, chocolate confectionery was experiencing a peak in volume growth, benefiting from new launches. Throughout the high inflation period, companies looked to downsize standard tablet chocolate…

When the pandemic first arrived in Turkey in 2020 it resulted in bath and shower recording very strong growth in its packaging unit volumes thanks to an increase in demand for personal hygiene and self-care products. Bath and shower has since…

2022 saw total volume sales of wine register moderate growth and this was entirely due to the strong performance recorded in the on-trade. The re-opening of Turkey’s consumer foodservices industry during the post-pandemic era as COVID-19 control…

2022 saw off-trade volume sales of spirits decline and this was entirely due to falling demand in the key category of aniseed-flavoured spirits, where sales are dominated by the local spirit raki. Due to its high alcohol content, raki is the type of…

Cider/perry registered negative off-trade volume growth during 2022, despite value growth soaring in the category over the course of the year. This was the result of the substantial increases that were seen in the off-trade unit price of cider/perry…