Turkey

With inflation still being very high, overall home improvements registered a fall in constant value sales in Turkey in 2023, as consumers cut back on spending, due to reduced purchasing power. There were also no opening of outlets. Homewares and home…

In spite of continuing soaring price prises, health and beauty specialists performed well in Tukey in 2023, with constant value sales increasing by over a fifth overall, and with beauty specialists in particular performing strongly, Part of the…

Within general merchandise stores, department stores accounted for significantly more value sales than variety stores in Turkey in 2023. The only major player in variety stores is German global player Tchibo, while there are three significant players…

In 2023, discounters emerged as the largest and most dynamic format in the grocery retail sector in Turkey, passing out supermarkets in terms of value sales for the first time. The key factor driving this dynamism was the further openings of new…

Direct selling in Turkey registered a further fall in constant values sales in 2023. A shift away from direct selling to e-commerce led to a drop in sales, as e-commerce also provides the convenience of direct delivery. In fact, direct selling was…

In 2023, convenience stores registered significant value growth in Turkey, driven in part by a significant number of new outlets opening. The compact size of these stores made it easier to find suitable locations and their widespread presence in…

Appliance and electronics specialists were one of the worst performing retail sectors in Turkey in 2023. With most products imported, it registered even higher prices increases than other sectors, due to significant devaluation of the Turkish lira.…

With inflation very still high, apparel and footwear specialists in Turkey registered both a double-digit percentage increase in current and constant value sales. However, there was slight contraction in the number of outlets, as rising costs led…

Rising life expectancy and positive natural change will drive population growth in Turkey. Ageing will continue, with the population above 65 rising while under-14s decline. However, the large number of children in the country will make Turkey an…

In 2023, overall toilet care volume sales declined, with these products being considered luxury during the economic crisis. In-cistern devices and toilet liquids drove the bulk of this decline. However, ITBs displayed a contrasting trend,…

In 2023, manufacturers launched concentrated, economical, environmentally friendly and refillable surface care items. This shift aligns with the growing consumer demand for sustainable and cost-effective solutions. One example is Cif Clean Boost…

With rising inflation impacting price points, 2023 saw double-digit retail value growth. However, retail volume declined in all areas, with deepest declines noted in metal polish and furniture polish. The decline observed in both floor and furniture…

In 2023, retail value sales growth was extremely high, driven by rising prices across laundry products. Retail volume sales also remained positive, bolstered by laundry detergents registering high volume growth thanks to consumer bulk purchases.

In 2023, Turkey received significantly higher rainfall than the average in May and June, which increased the insect population. Warnings were issued about the prevalence of invasive mosquitoes named 'Aedes Aegypti,' which were said to be unlike the…

In 2023, retail value growth in home care was significant, driven by rising inflation and increased unit prices.

In 2023, retail value growth soared due to rising price points, while retail volume sales remained positive, driven by an uplift in sales for automatic dishwashing liquid and tablets. The steep devaluation of the currency during the year led to…

Bleach is a traditional, essential product within the Turkish home care market, consistently maintaining strong sales. The sales growth of bleach products generally exhibits steady patterns without significant fluctuations. Therefore, while bad…

In 2023, the prices of air care products experienced a significant rise, driven by the devaluation of the Turkish Lira. This devaluation led to higher expenses in importing, producing, and distributing these products, compelling manufacturers to…

The tough economic situation in Turkey continued to impact consumer foodservice at the end of the review period. This had some benefits for street stalls/kiosks as consumers looked for the best value for money from their consumer foodservice choices.…

Independents continued to dominate self-service cafeterias in Turkey in 2023. Independent concepts like esnaf lokantasi are popular with local consumers. Esnaf lokantasi supply fixed price three course menus at affordable prices, typically for…