Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​
In 2023, both retail and away-from-home tissue and hygiene in Japan maintained growth in current value terms. Demographics, the fading away of COVID-19, and inflation were key factors affecting the industry in 2023. Baby-related products such as…
Retail value sales of tissue and hygiene grew in 2023, underpinned by rising retail price points. In retail volume terms, price increases dampened the magnitude of volume growth rates relative to value.
Kazakhstan has strong trade links with Russia and its war in Ukraine is negatively impacting the economy and leading to high inflation. Inflation continued to be very high in 2023, though it did ease at the end of the year due to monetary tightening.…
Overall, the tissue and hygiene market in Israel navigated security and political uncertainties in 2023, which affected both consumers’ spending and away-from-home tissue related to consumer foodservice and travel. At the same time, the market…
In 2023, tissue and hygiene in Tanzania is experiencing robust growth driven by an expanding urban population, rising numbers of mid-to-high income earners, and increased demand from foreigners. Notably, local companies like DRAFCO Group T Ltd and NN…
2023 was marked by considerable challenges with regard to the raw materials required for tissue and hygiene products. Dramatic fluctuations in cellulose prices alongside general inflation led to rising costs for most players which they were forced to…
Tissue and hygiene in 2023 witnessed substantial expansion, encompassing both retail and away-from-home tissue and hygiene products. This growth is underpinned by a multitude of factors, notably the elevated standards of personal hygiene and a…
The situation improved for players in tissue and hygiene in Iraq in 2023 as the revaluation of the Iraqi dinar gave relief from exchange rate anomalies, skyrocketing prices, infrastructure issues and razor-thin margins. Iraqi consumers meanwhile…
In 2023, tissue and hygiene in Georgia sustained a stable performance, buoyed by consistent economic conditions, a burgeoning immigrant population, and a resurgence in pre-pandemic lifestyles. Despite encountering challenges such as dwindling birth…
In 2023, Ecuador's tissue and hygiene landscape recorded flat rate retail value growth. Following the economic downturn experienced during COVID-19, Ecuador has showcased growth in its GDP, with Ecuador's GDP steadily increasing in 2023 to reach a 2%…
Supply chain challenges and higher global cellulose raw material prices led to higher average retail prices for tissue and hygiene products in 2023. Despite inflation, the reopening of society favoured products that offer convenience as lifestyles…
The high inflationary context in 2023 stimulated a consumer drive for lower prices or reduced purchasing frequency, while the return of schoolchildren to the classroom reduced usage of tissue products at home such as toilet paper and paper towels.…
Despite the easing inflationary environment in 2023, certain product areas within the Canadian tissue and hygiene market continue to witness price boosts. On average, lower price increases are observed in Canada compared to the US. The inflation rate…
Tissue and hygiene in Belgium faced significant challenges in 2023, primarily driven by inflation and soaring energy prices. However, the essential nature of most products in this category mitigated the extent of the decline. The decreasing birth…
The challenging economic landscape in Argentina during 2023 was characterised by a combination of negative GDP growth and soaring inflation rates, reaching triple digits for the first time in over three decades. These macroeconomic challenges were…
High unit prices continued in tissue and hygiene in Uzbekistan in 2023, driven by ongoing geopolitical issues. Disruptions had been easing in the post-pandemic landscape, however, the onset of the Russia-Ukraine war created a new set of challenges.…
Tissue and hygiene recorded steady growth in retail volume terms in 2023 although there was no widespread usage of most categories. Sustained economic recovery was aided by improved performances in tourism, transport and logistics services and…
During quarter one of 2023, Cambodia saw robust household consumption growth, attributed to a significant 1% drop in inflation compared to late 2022. This reduction bolstered consumers' purchasing power, lowering overall costs. With increased…
In 2023, the tissue and hygiene landscape in Peru registered positive retail value growth, while retail volume results were challenged by ongoing inflation. The increase in the prices of supplies, packaging and transportation has been a key challenge…
In 2023, the tissue and hygiene landscape in Hungary was impacted by high levels of inflation and rising prices, resulting in double-digit retail value growth. However, retail volume levels were challenged, with consumers adapting their purchasing…