Taiwan

One area which presents huge potential for sales growth in pet products lies in the increasing integration of technology into the daily lives of consumers: the possibility that there could be strong demand for smart and connected devices for pets.…

Pet ownership is expanding and developing rapidly in Taiwan and the numbers of cats and dogs registered as pets in the country continues to grow substantially, far exceeding the country’s population of babies, infants and young children. As pet…

While dogs and cats are very popular in Taiwan, it is in fact pet fish that are the most common domestic animals in the country and this can be seen as a reflection of the traditional love that many Oriental cultures have for keeping fish in…

Marginally positive value growth was recorded in current terms in dry dog food in 2024, despite volume sales falling over the course of the year. Throughout the year, value growth in the category was supported by the increasing consumer interest in…

Significant improvements were seen in pet registration in Taiwan towards the end of the review period, with registered cat ownership growing at a faster rate than registered dog ownership, mainly due to rapid growth in cat ownership among people aged…

In 2023, sun care in Taiwan recorded strong retail value growth and positive volume growth in all areas. With the popularity of healthy lifestyles and outdoor activities rising and a boost in outings and travelling following COVID-19, the demand for…

In 2023, skin care in Taiwan recorded positive retail value growth, with the majority of products recording positive volume sales. Dermocosmetics brands on the landscape have been actively educating consumers on specific ingredients, with brands…

In 2023, Taiwan's premium beauty and personal care recorded positive retail growth, above mass market goods. Trends in premium sales were aligned to mass market trends, with growth strongest in premium colour cosmetics and fragrances. Much of this…

In 2023, oral care in Taiwan recorded positive retail value growth, while retail volume remained positive in all areas, driven by denture care. Raised awareness of all oral care products has aided growth, with medical experts providing educational…

In 2023, men’s grooming products in Taiwan registered positive retail value, with volume sales driven by fragrances and skin care. Korean and Japanese trends increasingly impact beauty and grooming preferences. Korean male celebrities usually have…

In 2023, mass beauty and personal care products in Taiwan recorded positive retail value growth, with lip and foundation products being best sellers. Following the removal of COVID-19 masks, consumers have been investing in lip products again,…

In 2023, hair care in Taiwan recorded positive retail value and volume growth, driven by salon professional hair care. The boundary between skin, health, and hair ingredients is increasingly blurring, with ingredients used in dietary supplements,…

In 2023, fragrances in Taiwan recorded double-digit retail value growth. Stricter regulations on flavours and fragrances and consumers' increasing focus on healthy and natural ingredients have increased the cost of manufacturing. Higher packaging…

In 2023, depilatories in Taiwan saw positive retail value sales, with the return to social activities encouraging

In 2023, deodorants in Taiwan recorded positive retail value growth as retail volume improved in all product areas. Summers in Taiwan are generally hot and humid, and deodorant is, therefore, a popular personal care product, with a variety of options…

In 2023, colour cosmetics in Taiwan recorded positive retail value and volume growth, with lip products recording a standout performance. Following the lifting of facemask restrictions, consumers’ focus on makeup dramatically increased, with lipstick…

In 2023, the beauty and personal care market in Taiwan recorded solid retail value growth, driven by product innovations and rising consumer demand. Inflation was also a driver of retail value growth, remaining at 2% in Taiwan, leading the retail…

In 2023, bath and shower in Taiwan recorded positive retail value growth, while retail volume sales declined in unessential areas during rising inflation. This included bath additives and body powder. Due to their essential natural and frequent use,…

In 2023, baby and child-specific products in Taiwan recorded positive retail value growth, while retail volume declined. The country suffers from a low birth rate, breaking new historical records of the lowest newborn babies in 2023. Consequently,…

Wipes in Taiwan saw a positive performance in 2023, continuing the trend of the previous year. The category remained dominated by personal wipes, notably general purpose wipes, which were second only to moist toilet wipes in terms of volume growth…