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mrx 101

Showing 1 - 32 of 33 documents
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How to Use Consumer Survey Data to Define Target Segments: A Four Step Approach

Go beyond demographics to segment consumers Consumer segmentation can be a powerful tool to help companies better understand and appeal to their target market. By going beyond typical demographic-based groups, such as age or gender, and segmenting consumers based on similar buying behaviours and lifestyle habits, companies can better develop products, marketing campaigns, sales strategies […]
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8 maneiras de identificar oportunidades de mercado para crescimento do seu negócio

Introdução No dinâmico ambiente de negócios de hoje em dia, crescimento sustentável e rentabilidade nunca são uma garantia. Os avanços tecnológicos e científicos reduziram o ciclo de vida dos produtos e serviços, os modelos de negócios mudaram e novos competidores surgem de fora da indústria. Esta constante instabilidade cria a necessidade de buscar outras oportunidades […]
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8 Ways to Identify Market Opportunities for Business Growth

Introduction In today’s business environment, sustaining growth and profitability is never a guarantee. Technological and scientific advances shorten life cycles of products and services, business models change and new competitors appear from outside the industry.  This constant instability makes it necessary to seek new business opportunities. How do you identify market opportunities in these conditions? First, […]
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SWOT Analysis Template and Case Study

The SWOT Template SWOT Case Study In this post we will provide a step-by-step example of how to create a SWOT analysis. For this purpose, we are using a fictitious company called “Foods & Drinks Inc.” Strengths Start by listing the strengths of the company. Be as specific as possible and use characteristics that are […]
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Cómo crear un análisis FODA

¿Qué es el analisis FODA? El análisis FODA (Fortalezas, Oportunidades, Debilidades y Amenazas) es una herramienta de estrategia empresarial fácil de usar que muchos gerentes y dueños de negocios usan para crear su estrategia corporativa. En términos simples, un análisis FODA ayuda a identificar, enumerar y actuar en relación a las fortalezas y debilidades clave […]
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How to Create a SWOT Analysis

What is SWOT analysis? SWOT (Strength, Weakness, Opportunities, and Threats) analysis is an easy, yet powerful business strategy tool that many managers and business owners use to inform corporate strategy. To put it simply, a SWOT analysis helps identify, list and act upon your business key strengths and weaknesses.  The tool also creates awareness surrounding […]
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Why Natural Resources Matter to your Business: Top 10 Resources for a Sustainability and Environmental Strategy

As consumer concern over the environment and the impact business and products continues to grow, so do ways that businesses must adapt to prove they are invested in the overall well-being of the environment. Market research can assist companies looking into sustainable business practices and provide insights on trends within the space. Beyond implementation of […]
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How to Identify Growth Opportunities in Your Competitive Landscape: Part 2 – A Case Study

Euromonitor International’s previous article discussed how market size growth in developed markets has plateaued across many FMCG categories, and as a result, companies need to take a fine-tuned approach to growth strategy. In turn, this places a greater importance on strategic acquisitions as well as market share gains in companies’ existing categories as opposed to […]
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How to Perfect Your Market Entry Strategy

There are many reasons businesses look to international expansion: greater profits, lower costs, the acquisition of new skills and technologies and the diversification of cost and profit bases amongst them. Before undertaking an expansion strategy, gaining an understanding of the company’s readiness to expand is crucial. What are the motivations? Are the processes to cope […]
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The Top 5 Product Innovation Mistakes to Avoid

Today’s fast-paced, technology-driven world has applied even more pressure on innovators to grow their business. In order to remain relevant and stay ahead of the pack, innovators must have a top notch process to bring successful products to market. With over 20 years’ experience in designing bespoke innovation solutions and assisting clients with their innovation […]
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Top 10 Resources for Digital Commerce Strategic Planning

Go beyond demographics to segment consumers Consumer segmentation can be a powerful tool to help companies better understand and appeal to their target market. By going beyond typical demographic-based groups, such as age or gender, and segmenting consumers based on similar buying behaviours and lifestyle habits, companies can better develop products, marketing campaigns, sales strategies […]
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Top 7 Resources for Emerging Market Entry Strategies

Businesses encounter many questions when expanding their product or service into unfamiliar territory, as emerging markets are unique and a well-developed strategy is imperative for success.As a market research provider, we help businesses identify key markets for successful expansion, using our in-country analysts across the globe to understand market dynamics and behaviours. In addition to […]
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What is Syndicated Market Research?

Syndicated market research is a business service that provides overall market insights, assisting clients with market strategy and brand positioning. At its core, market research gathers information and analyses external influences on an industry such as economic data, trends, customer behaviour and brand positioning. Market research is imperative in the development of a sound […]
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