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Showing 1 - 32 of 174 documents
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Os Desafios Do Varejo Online No Brasil: Lições Do Fórum E-Commerce Brasil 2017

Integração de canais é uma realidade inegável. Seja abraçando o movimento tradicional, de iniciar as operações pelo varejo físico e expandir para o digital, ou ainda pelo caminho inverso, varejistas são unanimes ao reconhecer a importância de estar presentes tanto no mundo físico quanto no âmbito digital. A Euromonitor International, empresa de pesquisa de mercado […]
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Cervejas Premium Substituem os Vinhos no Brasil

A nova pesquisa de bebidas alcoólicas da Euromonitor International apresentou um estudo sobre a crescente substituição do vinho pela cerveja premium no Brasil. No mundo, o consumo histórico da cerveja premium e do vinho foi sempre muito similar. No Brasil, entretanto, a situação é bem diferente. A cerveja premium vem ganhando cada vez mais espaço […]
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Spotting Opportunities in Brazil at Times of Economic Recession

Brazil’s economic recession and socio-political turmoil is the story of a major emerging market in crisis, with implications for many consumer goods companies. In the face of rising unemployment and falling wages, compounded with rising inflation and currency depreciation, consumer expenditure per household fell by 9.3% between 2014 (the year Brazil’s economic recession began in its earnest) and 2016. As well as spending less, Brazilian households […]
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Tendências em bebidas no Brasil

O cenário econômico brasileiro continua se mostrando bastante desafiador e força muitas famílias a repensarem suas decisões de compra com base em um orçamento mais restrito. A demanda por bebidas alcoólicas e não alcoólicas foi negativamente afetada por esta conjuntura, mas estes novos padrões de consumo ainda assim oferecem oportunidades para empresas deste segmento. […]
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Euromonitor to Speak at Bio Fach Brazil 2017

Event: 41st EIBA Annual Conference 2015 BIOFACH AMERICA LATINA – BIO BRAZIL FAIR – the biggest international trade fair for organic products and agroecology in Latin America, will be realized in Brazil for the 13th year, exhibiting all kinds of organic products and manufacturing, attracting professionals, interested in trends and news, as visitors. In parallel […]
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The End of Powder Detergent in Brazil?

Procter & Gamble recently exited the powder laundry detergent market in Brazil – a bold move, considering consumers in Brazil are looking for cheaper alternatives in home care. With P&G looking at more expensive products such as concentrated liquid detergent, is this really the end of powder detergent in Brazil? Watch on YouTube
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Analyst Viewpoint: Consumer Finance in Brazil

The analyst viewpoint series features interviews with analysts from several of the 46 markets covered in Euromonitor’s Consumer Finance research programme, discussing key payment trends or developments in their respective research markets. What entity holds the power in your market? Operators, issuers, merchants? Is it changing? In Brazil, acquirers were commonly the ones to hold […]
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