Home » Soft Drinks

282 posts categorized "Soft Drinks"

December 17, 2014

FOSHU Gives Hint of Life to Japan’s Soft Drinks Market

Hope.LeeAnalyst Insight by Hope Lee - Senior Beverages Analyst

Many soft drinks companies in Japan face gloomy prospects as most categories are expected to continue to decline over the next few years. Despite various economy stimuli, one thing no politician or economist can change is the nation’s ageing population. As staples, soft drinks products require a sizeable consumer base and periodic sales peaks, for example during spells of warm weather, to maintain volume sales. In this highly saturated market the shrinking population is causing volume sales to decline and is a challenge to manufacturers seeking to sustain their businesses. However, the concept of FOSHU beverages has given manufacturers a glimpse of hope in recent years.

Continue reading "FOSHU Gives Hint of Life to Japan’s Soft Drinks Market" »

December 1, 2014

Can Fairlife Distance Itself Far Enough from Coca-Cola to Be a Success?

Lianne van den BosAnalyst Insight by Lianne van den Bos - Food Analyst

View Lianne van den Bos's profile on LinkedIn

Fairlife, dubbed “Milka-Cola” on twitter, is the latest addition in Coca-Cola’s attempt to invest in healthier drinks as consumers cut down on carbonates, which constitute over half of Coca-Cola’s sales. The milk drink is the epitome of on-trend: twice the protein and calcium compared to whole milk, half the sugar, lactose-free, sustainably produced and even the bottles are recyclable. Yet here is the catch; for a global brand that relies heavily on its long-established image, will consumers believe in a healthy milk drink that is supported by one of the world’s largest producers of drinks that have been criticised as less than healthy?

Why look for alternative drinks?

1.jpg

Continue reading "Can Fairlife Distance Itself Far Enough from Coca-Cola to Be a Success?" »

November 23, 2014

A Few Factors Monster May Want to Know When Tackling China – the Thirsty Dragon

Hope.LeeAnalyst Insight by Hope Lee - Beverages Analyst

Monster Beverage Co has certainly tasted the sweetness of distribution support from The Coca-Cola Company (TCCC). Its global market share has climbed significantly since the distribution deal started a few years ago and it is now the biggest threat to Red Bull GmbH. Upon the completion of the deal, Monster and TCCC will be able interplay with their energy drink brands and subbrands in different regions or core markets and make strategic decisions as to how to grow their combined brand portfolio.

Before the new Monster fully grows and forms, Monster’s management started to show its long-awaited ambition to enter China. Euromonitor International data shows that China is an apparently underdeveloped market for the two ambitious partners. Without a solid physical presence in this strong growth region, TCCC/Monster could lose out on playing a part in China’s energy drinks boom. Monster said that, “China is a very long-term strategic goal for us – we want to be there, we want to get there as quickly as we can. There’s a complex regulatory procedure to get through to register.” These words show its eagerness to make an entry and its desperate need for help from TCCC. So let’s have a look at the opportunities and challenges China may present to the new Monster.

Continue reading "A Few Factors Monster May Want to Know When Tackling China – the Thirsty Dragon" »

Monster: Marketing Energy Drinks in China – the Soft Aspects

Hope.LeeAnalyst Insight by Hope Lee - Senior Beverages Analyst

Marketing-wise, Monster needs to consider how to position itself and what story to tell to win the young consumers’ hearts. TC Pharmaceutical’s Red Bull held the Red Bull Hip-Hop Challenge and set up the Red Bull Style Hip-Hop Party, which were popular among Hip-Hop and fashion fans. It also launched “Extreme Domino”, showing a variety of extreme sports to create a domino effect, and bringing its audience a rich world of imagination as well as vividly embodying the brand’s “personality”. Shenzhen Eastroc Beverage Co Ltd reported that it splashed out RMB107 million to obtain advertising rights on prime-time CCTV in 2014. Likewise, Monster may be looking for an association with a national sports team, a film star or even a well-known US star for endorsement purposes. Even the Chinese translation of the brand name needs to be distinctive, attractive and easy to remember. So far, Monster’s Hong Kong Chinese website does not seem to have a Chinese version name. As things stand, the energy drinks market is very much a manufacturer-led industry, in which the targeted consumers tend to be influenced by clever and continuous marketing campaigns. Some brand names are acceptable in certain cultures, but may not sound right in others. The direct translation of Monster into Chinese would be “an ugly object” – and Monster is unlikely to want to be associated with this not so favourable meaning.

Continue reading "Monster: Marketing Energy Drinks in China – the Soft Aspects" »

November 11, 2014

Will SodaStream's Re-Focus Finally Expand Sales?

JonasFelicianoAnalyst Insight by Jonas Feliciano - Senior Beverages Analyst

View Jonas Feliciano's profile on LinkedIn

After a third-quarter earnings call revealed a net income decline of 42%, SodaStream acknowledged the error in positioning its line of machines and syrups as “home soda makers”. Amidst the fast decline of carbonate sales in the US, the company is instead aligning itself to the growth of bottled water, hoping to entice consumers with healthier and more natural products. This change in strategic direction could pay major dividends as consumers continue to look beyond carbonates and beyond the big brands for their soft drink purchases. While SodaStream’s line of Sparkling Naturals is a good start, embracing less sweet and more complex flavours popularised by small brands like Sparkling Ice and LaCroix could finally see the Wall Street darling justify its high initial stock prices with robust sales.

Continue reading "Will SodaStream's Re-Focus Finally Expand Sales?" »

November 7, 2014

The Backlash Against Sugar: The Facts

GinaWestbrookAnalyst Insight by Gina Westbrook - Director, Strategy Briefings

Our new Strategy Briefing, The Sugar Backlash and its Effects on Global Consumer Markets considers the impacts of this change on consumer behaviour; global ingredients markets; consumer markets such as packaged foods, soft drinks and health and wellness; company strategy and legislation. It's worth looking at current thinking on the pros and cons of sugar to contextualise the research.

doughnut.pngThe demonisation of sugar

Sugar has endured a tide of negative public opinion as the amount of scientific research linking the rise in sugar intake with obesity has increased. Governments are becoming increasingly concerned about the rising cost of illnesses such as type 2 diabetes and cancer, which have risen alongside weight gain. As fat is receding as the main culprit, recent media coverage and public discussion are now laying the blame for the growth of obesity and other health risks principally on sugary foods and drinks.

Sugar is now seen as a health risk by most, and as toxic as tobacco by some. This is leading to the introduction of a raft of voluntary and legal measures to help control intake. The new attitude is driving changes in consumption trends, including a conscious effort by consumers to either reduce their intake of sweet foods and drinks, or eschew sugar completely. Meanwhile, manufacturers are being forced to tackle the problem in various ways, including gradually reducing the content of their products, using alternative types of sweetener, or downsizing portions.

Continue reading "The Backlash Against Sugar: The Facts" »

October 24, 2014

Pepsi to Partner with SodaStream on Limited Launch

JonasFelicianoAnalyst Insight by Jonas Feliciano - Senior Beverages Analyst

View Jonas Feliciano's profile on LinkedIn

 

As first reported in Beverage Digest and later by Business Insider, both PepsiCo and SodaStream have announced a limited test launch of Pepsi branded products on the SodaStream platform.

In its report, Beverage Digest, citing a source, said the Sodastream test using Pepsi products would involve "major SodaStream customers Wal-Mart and Bed Bath & Beyond" in some Florida markets.

The test, which will be a 10-week test selling some Pepsi-branded products, will involve "naturally sweetened" brands not sold at retail: "Pepsi Homemade" and "Sierra Mist Homemade," Beverage Digest said. 

Beverage Digest reports that the actual flavors will be: Pepsi Homemade, Pepsi Homemade Vanilla, Pepsi Homemade Wild Cherry, Sierra Mist Homemade, Sierra Mist Homemade Peach, and Sierra Mist Homemade Cranberry.

Continue reading "Pepsi to Partner with SodaStream on Limited Launch" »

October 22, 2014

Analysing Pepsi's New Product Launches

PepsiCo has recently launched two new products: Pepsi True and Caleb's Kola. These are designed to take advantage of the mid-calorie soda trend, paritally sweetened with stevia, and the craft soda trend. Both of these launches, in terms of their marketing and distribution, are relatively experimental so it remains to be seen how these products will perform.

Video Features:

JonasFelicianoJonas Feliciano - Senior Beverages Analyst

View Jonas Feliciano's profile on LinkedIn

 

Howard TelfordHoward Telford - Beverages Analyst

View Howard Telford's profile on LinkedIn

October 16, 2014

Caleb Kola Seeks Craft Positioning to Win Back Millennials

JonasFelicianoAnalyst Insight by Jonas Feliciano - Senior Beverages Analyst

View Jonas Feliciano's profile on LinkedIn

With Caleb Kola, PepsiCo has added yet another carbonated beverage brand to a list of new products that includes energy/juice blend Mtn Dew Kickstarter, Mtn Dew Baja Blast, Real Sugar Pepsi, and the stevia sweetened Pepsi True. Carbonates, particularly of the cola variety, have been in strong decline across the US in recent years. While the launch of this “craft” soda will do little to return the nation to its previous sugar highs, the concept is a smart one, despite some skepticism from the press. Writing for Quartz, Svati Kirsten Narula says,

With the launch of Caleb’s Kola, a “craft” soda named for the founder of Pepsi, Caleb Bradham, and modeled after his original 1893 formula, Pepsi is showing investors that it’s not giving up on the soda business any time soon. Pepsi isn’t oblivious to the fact that a growing number of Americans, especially those picky twenty-somethings that seem to be throwing the whole consumer goods industry for a loop, just don’t want to drink conventional soda. So it’s capitalizing on the popularity of all things artisanal—from craft beer to handmade soap—and betting on this: People still love sugary soft drinks. – “How Pepsi hopes to get millennials to drink carbonated sugar water again”

Continue reading "Caleb Kola Seeks Craft Positioning to Win Back Millennials" »

Lactalis: The Juices Story of a Dairy Conglomerate

Hope.LeeAnalyst Insight by Hope Lee - Senior Beverages Analyst

Lactalis, the brand owner of President, grew sales of juices internationally thanks to a string of acquisitions in dairy. It ranks third in the global dairy market, after Danone and Nestlé. The acquisition of Parmalat in 2011 made the privately-owned French company a major player in juices in a few countries. Euromonitor International’s data show that Lactalis registered off-trade value shares in soft drinks in 13 markets across Europe, the Americas and Africa, and it just needs to expand into Asia and the Middle East to make itself a truly global juice player. In 2011-2013, the company outpaced the global soft drinks market, having achieved a net sales increase of US$150 million. The Lactalis off-trade sales of soft drinks amounted to US$947 million in 2013, ranking it 19th in juices and 44th in soft drinks globally. This is good progress for a company that is essentially a dairy company with no focus on soft drinks. As the company is continuously expanding its dairy businesses, its juices sales are expected to grow as a sideline thanks to the opportunity of leveraging its dairy facilities.

Lactalispic2

Continue reading "Lactalis: The Juices Story of a Dairy Conglomerate" »

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn




Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

FOSHU Gives Hint of Life to Japan’s Soft Drinks Market

Can Fairlife Distance Itself Far Enough from Coca-Cola to Be a Success?

A Few Factors Monster May Want to Know When Tackling China – the Thirsty Dragon

Monster: Marketing Energy Drinks in China – the Soft Aspects

Will SodaStream's Re-Focus Finally Expand Sales?

The Backlash Against Sugar: The Facts

Pepsi to Partner with SodaStream on Limited Launch

Analysing Pepsi's New Product Launches

Caleb Kola Seeks Craft Positioning to Win Back Millennials

Lactalis: The Juices Story of a Dairy Conglomerate