Home » Soft Drinks

321 posts categorized "Soft Drinks"

July 30, 2015

SodaStream Moves from Targeting Green Consumers to Health Conscious Consumers

Virginia LeeAnalyst Insight by Virginia Lee - Senior Beverages Analyst

View Virginia Lee's profile on LinkedIn

Sweden is the number one market for SodaStream, with over one million carbonated water makers sold, in a country of about 4.5 million households. At the Beverage Digest Wall Street Smarts conference in New York City on 15 June 2015, SodaStream CEO Daniel Birnbaum stated that SodaStream is in 20% of Swedish households, with more shelf space than coffee in stores. The company was able to succeed in Sweden because of the country’s strong environmental standards, health concerns about plastic bottles, and a taste for sparkling water. However, what works in Sweden is unlikely to work elsewhere, including the company’s focus market of the US. Swedish consumers are uniquely concerned with preserving the environment. Sweden represents a best-case scenario for SodaStream. In contrast, Americans are not as interested in environmental issues and drink less carbonated water than the Swedes. By switching its marketing approach to focus on health conscious consumers, SodaStream may be able to grow in the US.

Continue reading "SodaStream Moves from Targeting Green Consumers to Health Conscious Consumers" »

July 20, 2015

Takeaways from Soft Drink Company’s Earnings Reports

Can-tops-banner

Listen as MP3

PepsiCo recently released its earnings report, showing a massive strength in its snack food brands but a difficult second quarter performance for its beverages brands. Coca-Cola, on the other hand, will release its earnings report this week and does not have a snack foods brand to fall back on if weak performance arises. However, Coke has both a stronger market share and bigger business for its beverages brands.

Continue reading "Takeaways from Soft Drink Company’s Earnings Reports" »

July 8, 2015

Ley de etiquetado de alimentos en Chile: ¿Quién gana y quién pierde?

Felipe-PintoPor: Felipe Pinto, Research Associate en Euromonitor International

Inicialmente, es de esperar que la ley sea en rigor homogénea y tenga como objeto regular las condiciones básicas que garanticen la igualdad en el ejercicio del derecho y deberes de los ciudadanos, tanto a nivel personal como empresarial. ¿Pero qué ocurre entonces cuando la puesta en rigor de una ley inclina la balanza en favor de un grupo de empresas?

La ley de etiquetado de alimentos ha sufrido varios cambios desde su primera propuesta hasta su actual forma definitiva. Uno de ellos, que pareciera ser menor, pone sobre el tapete una discusión hasta ahora oculta, con implicancias que aún están por descifrarse. El cambio es el de pasar  del etiquetado por porciones al etiquetado por 100g de producto. Si bien esta modificación se hizo a mediados del 2014, no ha habido un análisis acabado de las consecuencias que podría conllevar, por lo que cabe preguntarse, ¿Cómo podría esto afectar a alguna categoría específica, o más aún, cómo podría esto beneficiar únicamente a alguna o algunas  empresas?

Continue reading "Ley de etiquetado de alimentos en Chile: ¿Quién gana y quién pierde?" »

Salud y bienestar, la principal amenaza para el mercado de bebidas carbonatadas en Norte y Sudamérica

Los consumidores en Norte y Sudamérica se encuentran entre los principales compradores de bebidas carbonatadas a nivel global, a pesar de que los países de la región experimentan tanto crecimiento como disminución en la categoría. A pesar de las variaciones en desempeño, un tema común aparece en todos los mercados con el creciente interés de los consumidores por la tendencia de salud y bienestar que está disminuyendo la venta de bebidas carbonatadas. El mercado de carbonatadas aun ofrece oportunidades para las empresas que logren un posicionamiento saludable, introduzcan envases innovadores y logren introducir nuevos ingredientes y sabores. En esta presentación miraremos el estado actual del mercado por país, empezando con Canadá, que muestra el peor crecimiento porcentual para el 2014, hasta Bolivia, el mejor rendimiento.

Health and Wellness the Greatest Threat to Carbonates in the Americas

North and South America shoppers remain some of the biggest consumers of carbonates globally despite countries within the region experiencing both growth and declines in carbonates performance. Despite disparate growth, a common theme has emerged with consumer interest in the health and wellness trend increasing, thus driving reductions in carbonate sales. The carbonates market still offers opportunities for companies successful in offering healthier positioning, adding innovative packaging and introducing new ingredients and flavours. In this presentation, we look at the current state of the market by country in the Americas, starting with Canada, the market with the worst percentage growth in 2014, to Bolivia, the best performing.

 

Ver esta presentación en español

June 26, 2015

Fashion Friday: How Coca-Cola Mastered Fashion Brand Licensing

Coca-Cola-Banner

Listen as MP3

Coca-Cola's brand image, as an obvious symbol of Americana, Western consumerism and pop culture is a powerful icon. The brand has worked tirelessly through product placement and designer collaboration to make Diet Coke the it-drink of the fashion industry.  This podcast examines the marketing tactics that helped Coke achieve this status, from packaging innovation and personal relationships to product history.  Listen for complete insights.

Continue reading "Fashion Friday: How Coca-Cola Mastered Fashion Brand Licensing " »

June 25, 2015

Top Trends Seen at FMI Connect and United Fresh 2015

The FMI (Food Marketing Institute) Connect, InterBev, and United Fresh co-located trade shows took place in Chicago from June 8 to 11. The three trade shows hosted attendees who saw the latest in alcoholic drinks, fresh produce, hot and soft drinks, and packaged foods for the supermarket industry. Below are the top trends that the Euromonitor research team of Beatriz de Llano, Emily Balsamo, Eric Penicka, Mark Strobel, and Virginia Lee observed.

Authentic Italian

Italia

Italian companies had a big presence at this year’s FMI Connect through the Italy pavilion. Organized by the Italian Trade Agency (ITA), the pavilion featured about 50 Italian food and beverage companies featuring products from gorgonzola cheese to Prosecco to packaged cornetti (an Italian pastry). While the presence of Italian products at FMI Connect was undoubtedly to increase exports of Italian products into US retail outlets, the underlying goal of the ITA was to educate Americans about what separates products from Italy and those made in the Italian style. Further, the ITA’s final objective is to obtain geographic labelling protections much like those which currently exist within the European Union, which are currently being negotiated under the Transatlantic Trade and Investment Partnership. If passed, geographical indications on European products would give consumers an additional informative label to trust, much like “Certified GF Gluten Free” and “USDA Organic” certifications, assisting consumers in identifying true Italian products from their imitators.

Continue reading "Top Trends Seen at FMI Connect and United Fresh 2015" »

June 23, 2015

Coffee Fest: A Review of the North American Market and Key Hot Drinks Trends

The Coffee Fest trade show took place on Navy Pier in Chicago from June 5 to June 7, hosting a wide range of players in the coffee and hot drinks industry, including coffee shop owners, baristas, roasters, distributors, manufacturers and more. Here, Euromonitor International’s drinks research analysts Mark Strobel and Eric Penicka presented on ‘The State of the North American Coffee Market’. Below are some key points from the presentation as well as other notable trends from Coffee Fest.

Euromonitor’s Presentation on the State of the North American Coffee Market

CoffeeFestGlobally, retail coffee is a US$85 billion dollar industry and North America is among the largest and fastest growing of all regions worldwide. In the US, coffee pods have dominated conversations as its value share of the market has grown from nearly negligible a decade ago, to a US$4 billion industry in 2014. However, their growth spurred on by the Great Recession is expected to taper off in the next five years. Pod’s stalling growth will in part be a result of increased consumer appreciation of coffee in the US, where third-wave, independent coffee shops have gained ground. Furthermore, specialty coffee shop growth can largely be attributed to the millennial age group which has changed consumer trends across industries and will only grow in importance in the years to come as their purchasing power advances.

Continue reading "Coffee Fest: A Review of the North American Market and Key Hot Drinks Trends" »

June 14, 2015

InterBev 2015: Different Points of Emphasis for the Big 3

Howard TelfordAnalyst Insight by Howard Telford - Senior Beverages Analyst

View Howard Telford's profile on LinkedIn

This past week, the InterBev 2015 trade show was held in Chicago, in conjunction with FMI Connect 2015 (Food Marketing Institute) and United Fresh. Euromonitor International, a media partner of the event, also attended the show.

Prominent among event exhibitors were familiar soft drinks companies, as well as smaller players in the world of soft drinks manufacturing, packaging and retailing. A variety of new products and retail strategies were on display, as beverage companies sought to convince their grocery retail partners of the strong role that branded, packaged beverages can continue to play in the store. A common emphasis on healthier, lower calorie options is not new or surprising, but each of the so-called “big 3” in US soft drinks had their own particular spin on tackling the problems plaguing the soft drinks industry in 2015. 

PepsiCo’s aggressive, multipronged US innovation strategy continues at an impressive pace, across beverages and packaged snacks, in both retail and foodservice channels. At InterBev/FMI, the company offered an array of samples and new products for attendees, stressing the synergies between its snacks and beverages portfolios. The company boasts that its successful new brands and SKUs have lifted overall retail sales for the company in the US.

Continue reading "InterBev 2015: Different Points of Emphasis for the Big 3" »

May 29, 2015

Top 5 Beverage Trends at NRA Show 2015

The National Restaurant Association (NRA) Show took place in Chicago from May 16 to 20. The show and its BAR event hosted attendees from around the world who saw the latest in packaged foods, hot and soft drinks, alcoholic drinks, cooking equipment, and software for the restaurant industry. Below are the top 5 beverage trends that the Euromonitor research team of Eric Penicka, Mark Strobel, and Virginia Lee observed.

Dry-Cider1. Dry Cider: As cider continues to have staggering growth in the US, cider companies are attempting to appeal to a wider group of consumers. In a bid to disprove common perception that ciders are for women, cider companies have focused on dry and bitter product development. Ciders featuring craft beer’s beloved hops were featured in Angry Orchard’s Hop’n Mad Apple and the Colorado Cider Company’s Grassho-ah. Beyond hops, semi-dry and dry ciders are being formulated to increase session-ability. Woodchuck’s Gumption blends American sweet eating apples and British dry cider apples to create a semi-sweet cider to assist consumers in transitioning to dry ciders. At the Demo Lounge, Wirtz Beverage Group used Seattle Cider Co’s gin botanical cider to create a Seattle “75” cocktail.

Continue reading "Top 5 Beverage Trends at NRA Show 2015" »

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

SodaStream Moves from Targeting Green Consumers to Health Conscious Consumers

Takeaways from Soft Drink Company’s Earnings Reports

Ley de etiquetado de alimentos en Chile: ¿Quién gana y quién pierde?

Salud y bienestar, la principal amenaza para el mercado de bebidas carbonatadas en Norte y Sudamérica

Health and Wellness the Greatest Threat to Carbonates in the Americas

Fashion Friday: How Coca-Cola Mastered Fashion Brand Licensing

Top Trends Seen at FMI Connect and United Fresh 2015

Coffee Fest: A Review of the North American Market and Key Hot Drinks Trends

InterBev 2015: Different Points of Emphasis for the Big 3

Top 5 Beverage Trends at NRA Show 2015