While at-home soft drinks systems have been available globally for some time, the recent Coca-Cola/Keurig Green Mountain strategic partnership, coupled with PepsiCo’s announcement that its own brands would be available on the Bevyz Fresh Machine have put at-home carbonation (and soft drinks creation) under the spotlight. As consumers await details surrounding the respective systems, machine and beverage manufacturers still have several obstacles to overcome. With both Coca-Cola and PepsiCo making their iconic brands available in capsule form, flavour, formulation, price and distribution represent just some of the many challenges that await.
Taste Comparisons will Naturally be a Focal Point
The most effective positioning for at-home soft drinks systems is to correlate the machines with consumer demand for diversity. Across the globe there is an extremely wide and expanding variety of soft drinks available to consumers who can afford a Keurig Cold or Bevyz Fresh system. The advantage of owning an at-home soft drinks maker is bringing the variety of a convenience store cooler to one’s kitchen countertop. However, because of the pairing with Coca-Cola and PepsiCo, the first thing the machines will be judged on is their ability to replicate the companies’ flagship cola brands.