Coca-Cola Diversity Amidst a Shifting Landscape

In many markets, consumers continue to expand soft drink consumption beyond the carbonate category. As the leading carbonate and soft drink manufacturer, Coca-Cola has successfully diversified its soft drink portfolio to cater toward regional palates to remain number one. However, there exist opportunities for growth in non-carbonate categories - by both Coca-Cola and its competitors.

Understanding Australia's Business and Consumer Environment: A Guide for Successful Business Down Under

Understanding Australia's Business and Consumer Environment

How will Australia's economy, business environment and consumer trends impact the success of your business? This e-book examines the fundamentals businesses must understand to successfully expand or operate in Australia.

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Heralded as the success story among advanced economies for weathering the global economic downturn of 2008-2009, Australia’s high income levels and steady growth offer good opportunities for consumer goods and services in a wide range of sectors.

Key Findings:

• At the height of the global slowdown, advanced economies as a whole contracted by 3.5% - contrasting with Australia’s 1.4% growth.
• Whereas incomes and consumer expenditure have stagnated across many advanced economies, Australia’s per capita disposable income and expenditure have expanded by 9.8% and 3.5% respectively in real terms since 2008.
• In 2012, Australia was ranked 15 out of 183 economies on the World Bank’s Ease of Doing Business Index, meaning it is the fifteenth easiest place in the world to start and operate a local firm.
• Australia has an educated population: 99.9% of adults (those aged 15+) were literate in 2011, but suffers from skills shortages.
• In 2011, the population aged 45-49 in Australia had the highest average gross income: A$77,810 (US$80,259).

Topics include:

• Ease of doing business rating
• Corruption index
• Literacy rate
• Future challenges
• Natural resources
• Media consumption
• Consumer trends
• More

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Beverage SMEs Are a Growing Market for Innovative Ingredients

Analyst Insight by Cathy Boyle, Contributing Analyst, Euromonitor International

Despite the overall importance of multinational operators in beverage supply, the industry has recently seen a surge in the numbers of small- and medium-sized enterprises (SMEs) that are making a name for themselves, often through innovation and diversification. For ingredients suppliers looking to generate value, these SMEs are likely to become an increasingly important customer base as they are often pioneers in the use of new, premium and innovative ingredients.

This ever-increasing body of SMEs is cashing in on consumers’ growing interest in more natural, healthy, traditional, authentic and experimental beverages, usually at the premium end of the market. They are particularly prominent in the developed regions of North America and Western Europe and are impacting on both the soft drinks and alcoholic drinks industries. As well as interest in healthy and functional ingredients, they also tend to be highly innovative in their choices of flavouring and sweetening ingredients, as discussed in the Global Report Beverage Ingredients: Regional Insights.

For the Sake of Public Health, Let’s Not Give Up on Reduced Sugar

Analyst Insight by Simone Baroke, Contributing Analyst, Euromonitor International

A new study makes the point that reducing sugar intake is valuable in the global battle against obesity. Reduced-sugar packaged foods and drinks, however, are delivering a mixed performance. While reduced-sugar soft drinks have a high penetration in developed markets, they lag behind in emerging economies, and reduced-sugar packaged foods are delivering moderate growth at best. So, where do we go from here?

Will Coke's New Distribution Rely on Local Bottlers?

On its recent first quarter earnings call, Coca-Cola revealed plans to return some of its US distribution network to independent bottlers. This move comes in stark contrast to Coke's 2010 strategy, in which it bought several of its own bottling companies in North America to cut down on supply chain costs. Jonas Feliciano, Beverages Industry Analyst at Euromonitor, says Coke's strategic change represents a desire to have a larger hand in manufacturing while leaving distribution to bottlers with local expertise.
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Webinar Recording - Soft Drinks in 2013: The Quest for Growth in a Multi-polar World

In this valuable new webinar, Euromonitor International’s global soft drinks team takes a closer look at the many paths to growth in a fast-changing world, paying special attention to the trends and products which will define the next five years. Of interest to soft drinks manufacturers, retailers, foodservice operators, and all those with a stake in the global soft drinks industry, this presentation offers a fresh look at a highly complex global demand environment.

Beverage Ingredients: Trends and Influences

Analyst Insight by Cathy Boyle, Contributing Analyst at Euromonitor International

The global beverage market of the modern era is very different from that of the past, having moved way beyond the idea of simple refreshment to become increasingly diverse and complex. This situation is placing pressure on ingredients suppliers to satisfy the ever evolving needs of beverage innovators, while at the same time facing their own economic and sustainability challenges.

Perhaps the single most important theme in beverage innovation in recent times has been the need for more naturally healthy ingredients. For example, superfruit juices and flavours have taken hold in soft drinks NPD in recent times, while more recently coconut water has started to emerge as another botanical ingredient with significant potential. Aloe vera is also benefiting from the drive towards natural health, while energising botanicals are finding a place in the thriving energy drinks market. Naturalness is also impacting on the development of flavour and colour ingredients as product formulators look to exclude all artificial ingredients from their recipes, while stevia’s emergence as a new force in the sweeteners category is still largely centred on beverage applications and is opening doors to the creation of reduced-sugar and reduced-calorie options with a natural positioning.

Potential Suitors for GlaxoSmithKline’s Lucozade

Analyst Insight by Hope Lee, Senior Analyst - Beverages, Euromonitor International 

There would be no shortage of interest in Lucozade and Ribena although both may look tired and be seen as having less of an impression on the global stage than other megabrands such as Gatorade and Red Bull.

Pharmaceutical giant GlaxoSmithKline is carrying out a strategic review of its Lucozade and Ribena consumer health brands, and a sell-off cannot be ruled out. The company has not stated specifically if both brands could go to one buyer or be sold separately. Euromonitor International believes that it makes sense for the two established brands to go to different companies as what they offer is very different. The two brands’ combined sales are worth around US$1.5 billion globally. When considering valuation multiples, various potential suitors have the sufficient clout to strike a deal.

Juice Drink Markets in Asia Pacific

As fruit/vegetable juice grows in Asia Pacific, many consumers are choosing juice drinks (which contain less than 24% juice) over 100% juices and nectars. This popularity stems from formulations that use bits of real fruit pulp to closer approximate fresh juice, single-serve PET bottle packaging, and low unit prices compared to other juices. While extremely popular in China, this type of beverage has spread to many other markets - representing a key growth category in this important region.

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Juice in 2013: Building a Better Beverage

Regional Focus: Asia Pacific's Changing Consumption Patterns Spur New Opportunities

No te Pierdas Nuestra Presentación en Juice Latin America 2013

Fecha: 16-18 de Abril 2013
Lugar: Crowne Plaza, Santiago, Chile
Nuestra presentación: Martes 16 de abril de 10:55-11:25 am
Más información

Ven donde los líderes de la industria conocen y analizan la creciente importancia de Latinoamérica en el mercado global de jugos y purés.  La décima versión de Annual Foodnews Juice Latin America te traerá la información más reciente en la cada vez más amplia gama de jugos producidos en la región, brindando asesoría de oferta, demanda y precios de materia prima e identificando las tendencias que logran la innovación en el mercado.  Con la creciente importancia de las exportaciones provenientes de Latinoamérica y su influencia en la industria mundial, nuestro panel de conferencistas expertos se enfocarán  en la importancia del papel que juega Latinoamérica en el sector global de jugos.

Acompaña a Alfonso de los Reyes, Analista de Investigación, en su presentación acerca de la competitividad de los jugos y como se compara su desempeño con el de otras categorías.  Ven a nuestra conferencia para conocer las repuestas a las siguientes preguntas:

• ¿El agua saborizada ha entrado a competir con los jugos?
• ¿La venta de bebidas sigue siendo mayor a la venta de jugos?
• ¿Las bebidas energéticas se perciben como alternativa a los jugos?