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February 22, 2015

Diversificação marca o mercado de bebidas no Brasil

Com o amadurecimento da categoria de Soft Drinks (bebidas não alcoólicas) no Brasil, a diversificação de produtos é fundamental para ter sucesso no mercado. Enquanto as bebidas carbonatadas enfrentam resistência devido às preocupações com a saúde, os sucos são beneficiados pela imagem saudável das frutas e super frutas. Confira a análise completa no vídeo.

Further Insight into Coca-Cola’s Q4 Challenges

Howard TelfordAnalyst Insight by Howard Telford - Senior Beverages Analyst

Both Coca-Cola Co and PepsiCo made their fourth quarter and full-year results public last week. At the top-line level, these results offer a mixed bag to analysts and investors. On the positive side, both companies beat quarterly market expectations in terms of profitability. On a more negative note, earnings and volumes were weak in developed market beverages and both companies had to lean on diversifying their respective category portfolios and strengthening emerging market presence in order to secure and defend global pockets of growth.

Last week, I discussed four challenges for Coca-Cola ahead of its reported results. Perhaps the most immediate strategic concern among these challenges is the risk of a general slowdown in these emerging markets, and the loss of valuable positions in these growth regions to either local players or larger, multinational competition:

“Is share performance in these vital growth markets holding up, or is the company losing ground to domestic players, particularly brands with value positioning?”

Euromonitor International’s Competitive Analytics tool allows us to better visualise the importance of emerging markets to Coca-Cola’s recent volume growth strategy over 2008-2013 – and the very real, specific dangers that an emerging market slowdown in 2014-2015 would pose to the company’s strategy.

Continue reading "Further Insight into Coca-Cola’s Q4 Challenges" »

February 14, 2015

Diversification Key to Soft Drink Market in Brazil

As the soft drinks category in Brazil matures, product diversification will be key to success in the market. Carbonates are struggling due to unhealthy image problems while juices benefit from fruit's healthy positioning and superfruit claims. Watch the video for complete insights.

Continue reading "Diversification Key to Soft Drink Market in Brazil" »

February 9, 2015

4 Challenges for Coca-Cola Ahead of Q4

Howard TelfordAnalyst Insight by Howard Telford - Senior Beverages Analyst

View Howard Telford's profile on LinkedIn

Addressing uncertainty in low-calorie CSD strategy

Governments all over the world are publicizing obesity concerns, and the sugar content of soft drinks has come under increasing scrutiny. The Coca-Cola Co has already developed low and zero calorie drinks that are the top ranked brands within their categories. However, the low calorie cola category is anemic in the US, reflecting consumer concerns over alternative sweeteners in CSD. The company should continue to research low-calorie alternative CSDs – in particular natural low-calorie options and low-calorie soft drink options outside the traditional CSD category.

To that end, one key question for quarterly reporting next week will be the performance of Coca-Cola Life – the company’s stevia sweetened cola, first launched in Latin America and then rolled out to the UK and US last year.

Continue reading "4 Challenges for Coca-Cola Ahead of Q4" »

February 6, 2015

Sports Nutrition Companies Targeting Sports and Energy Drink Consumers

ChrisSchmidtAnalyst Insight by Chris Schmidt - Consumer Health Analyst

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As sports nutrition continues its push to increase its appeal beyond the bodybuilders and elite athletes that long dominated sales, companies are increasingly eyeing the most mainstream of the sports foods categories: sports and energy drinks. Representing a market opportunity of over US$50 billion in retail value sales in 2014, the category has an obvious appeal. However, with so much of the space occupied by global packaged foods and soft drinks titans, gaining an appreciable share of the sports and energy drinks market may prove to be a herculean task for even sports nutrition’s largest companies.

Continue reading "Sports Nutrition Companies Targeting Sports and Energy Drink Consumers" »

February 3, 2015

Energy Drinks in Saudi Arabia

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Energy drinks offer huge potential in Saudi Arabia. The category saw 12% growth in 2014 alone. Due to the ban on alcohol, energy drinks are viewed as a social substitute because of their high caffeine content. However, the government has placed a marketing ban on energy drinks manufacturers in the country following health impact reports.  Listen to the full podcast for complete insights.

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Passport: Nutrition Offers Global Nutrient Intake Data

Lauren BandyAnalyst Insight by Lauren Bandy - Nutrition Analyst

Welcome to Euromonitor International's newest offering, Passport Nutrition. Nine months in the making, Passport Nutrition looks at the purchase of different nutrients from packaged food and soft drink products in 54 different countries. It will be of interest to a wide range of organisations, providing an understanding of key market drivers and dietary trends. It allows food and beverage companies to analyse gaps in the market and compare the nutritional content of their brands with that of their competitors. For governments, health promotion agencies, policy researchers and trade associations, it allows them to develop policy analysis, strategies and legislation concerning consumer nutrition and public health. Using a unique methodology, it helps to build up a picture of how dietary patterns vary around the world and covers the following eight nutrients:

  • Energy (calories)
  • Protein
  • Carbohydrate
  • Sugar
  • Fat
  • Saturated fat
  • Fibre
  • Salt

Continue reading "Passport: Nutrition Offers Global Nutrient Intake Data" »

Introducing Passport: Nutrition

Passport: Nutrition is a first-of-its-kind database that examines the total amount of nutrients purchased through packaged food and soft drink products worldwide, evaluating eight key nutrients in 54 countries. Passport: Nutrition research helps your organisation understand key markets and drivers, dietary trends and how to position your company for success.

Learn more about Passport: Nutrition

Request a demo

February 2, 2015

New Nutrition Data Shows Global Calorie Consumption

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We are excited to announce our new research examining the total amount of nutrients purchased per-person per day through packaged food and soft drinks products. Passport: Nutrition is a new research tool that maps the purchase of energy, protein, carbohydrate, sugar, fat, saturated fat, fibre and salt from packaged food and soft drink products sold through retail in 54 countries globally.  Passport: Nutrition allows your organisation to:

  1. Analyse where consumers get their calories. The purchase of eight different nutrients on a per person per day basis is available for 54 countries, regionally and globally. This information is also split by product category to the lowest level.

  2. View the nutrition composition of food and beverage products.  The nutritional information per 100g of product is available for over 50,000 packaged food and soft drink products in 54 countries. The nutritional content of one product can be compared with that of another, as well as comparing the same products in different countries.

  3. Review company and brand contributions. Nutrition brand shares look at how much each packaged food and soft drink brand and company is contributing to the total purchase of each nutrient, by category and country.

Continue reading "New Nutrition Data Shows Global Calorie Consumption" »

January 27, 2015

Estimating Category Leaders in FMCG Industries

Virgilijus NaruseviciusAnalyst Insight by Virgilijus Narusevicius - Senior Data Scientist

View Virgilijus Narusevicius's profile on LinkedIn

In this article, we have attempted to characterise category leaders across FMCG industries and the typical market shares they achieve. “Category leader” is generally a highly coveted status as it allows price-setting power and a better ability to influence category trends, enables economies of scale and implies a better bargaining power over retailers and suppliers. It also suggests that the company is doing many things right and it is thus rather common to benchmark against the category leaders and study their past strategies. However, category leader shares vary between industries and a successful company in one industry may differ from another.

 

Figure 1: Average Category Leader Share across FMCG Industries

CAMI1

 

Source: Euromonitor International

Note:  Retail value sales

Continue reading "Estimating Category Leaders in FMCG Industries" »

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Recent Posts

Diversificação marca o mercado de bebidas no Brasil

Further Insight into Coca-Cola’s Q4 Challenges

Diversification Key to Soft Drink Market in Brazil

4 Challenges for Coca-Cola Ahead of Q4

Sports Nutrition Companies Targeting Sports and Energy Drink Consumers

Energy Drinks in Saudi Arabia

Passport: Nutrition Offers Global Nutrient Intake Data

Introducing Passport: Nutrition

New Nutrition Data Shows Global Calorie Consumption

Estimating Category Leaders in FMCG Industries