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254 posts categorized "Soft Drinks"

July 22, 2014

Vita Coco Poised for Success in Asia Pacific under Red Bull China

The Reignwood Group, owner and distributor of Red Bull China, recently purchased a 25 percent stake in Vita Coco with plans to distribute the coconut drink in the country. Although coconut water is not a new product, Red Bull China has vast retail connections, funds for advertisement and sponsorship and the understanding of consumer's growing demand for functional, healthy beverages. Red Bull China has no formal business relationship with Red Bull GMBH but has grown into a US$ 2.5 billion dollar brand in the country. If Vita Coco is promoted similarly, it could surpass sales in the US, which reached nearly US$ 240 million in 2013.

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July 21, 2014

Shopper Insights in Action Conference 2014 – IIR – Event Recap

Howard TelfordAnalyst Insight by Howard Telford - Beverages Analyst

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This past Wednesday, the 14th annual Shopper Insights in Action conference concluded in Chicago, Illinois. As always, the event focused on strategies to improve shopper activation across all kinds of consumer retail categories and channels, providing the shopper side of consumer marketing (and its research suppliers) an engaging forum to share ideas and success stories.

From a beverages and food service perspective, the three-day event at Navy Pier left me considering the need to address three, macro-level organizational challenges in the drinks industry:

1.       Using ‘big data’ more effectively

As the event’s exhibit hall demonstrated, there are a myriad of methodologically different ways to collect, measure and interpret the in-store responses of consumers to your products and shelves. As an industry that frequently delivers and merchandises its products through a two-tier bottling system (or other independent direct delivery partners), measuring the effectiveness of in-store activity - displays and product location - is vital. How can marketing and channel management teams demonstrate that ‘soft’ information on shopper response, preference or opinion is robust and indicative of volume growth or incremental revenue? Brands and their retail partners must work harder to interpret and contextualise data and insights in order to effectively advocate for change within their businesses.

Research focused and data literate leadership certainly helps. Keynote speaker Sir Terry Leahy, former CEO of Tesco plc, spoke about the need to improve the dissemination and understanding of data within large retailers and other organizations. As research tools become more powerful and useful – from generating understanding of potentially new, developing markets, to specific, localised consumer segments and their behaviours – it remains important that these insights are clear and actionable while reaching the right pairs of eyes.   

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July 18, 2014

Three Categories Driving Growth in Health and Wellness Soft Drinks

The health and wellness soft drinks industry is being driven by three main categories: bottled water, juice and ready-to-drink tea. There is a consumer shift in ready-to-drink bottled water towards the premium sector, with mineral water and natural spring water driving sales in this sector. For health and wellness juice, reducing sugar content has proved a successful strategy as consumers are increasingly concerned about their sugar intake. In healthy ready-to-drink teas, companies are tailoring the health benefits and tastes of their products to match consumer profiles and preferences in different areas of the world.

Join Diana Cowland at the Food Ingredients Global Summit on September 23-25 at etc Venues in London.

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July 14, 2014

Sweets & Soda: Can Carbonates Learn a Lesson from US Confectionery?

Howard TelfordAnalyst Insight by Howard Telford - Beverages Analyst

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Carbonated soft drinks and confectionery are two areas of the US consumer basket that contain high amounts of processed sugar and have duly attracted negative attention from public health advocates. Despite vulnerability to growing wellness concerns, the two categories have experienced divergent recent fortunes and future prospects, as a greater number of consumers adjust their food and beverage purchasing habits towards less frequent, more premium indulgences. Through the early incorporation of smaller packages and more premium products, the confectionery category has outperformed carbonates in terms of value growth. 

Value Sales: Confectionery potentially on par with Carbonates by 2018?

Source: Euromonitor International

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July 8, 2014

Soft Drinks New Product Development in 2013/2014: Proliferation of Choice

Soft-Drinks-NPD-Sample-Slide

New product development has never been more important to the soft drinks industry, with manufacturers seeking to reignite stagnant categories in developed markets while introducing new, on-trend products for emerging market consumers. This brief profiles examples of important global new product development across five beverage categories, examining the key consumer trends driving successful new packaged beverage products.

Purchase the full report here

Download a free sample now!

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July 7, 2014

Hormel Acquiring Muscle Milk Highlights Importance of Protein Trend

 

Hormel’s acquisition of Muscle Milk manufacturer Cytosport is another in a series of ambitious moves by the company in recent years and highlights the importance of sports nutrition as a category of consumer health. The ready to drink protein segment will grow twice as fast as the overall sports nutrition category and massive opportunities exist outside of the US where this category is untapped. This could be the first of many acquisitions in sports nutrition as protein continues to be hot trend in packaged food and drink. 

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July 6, 2014

Turkey: The Engine of European Juice Growth

Howard TelfordAnalyst Insight by Howard Telford - Beverages Analyst

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Turkey has been a bright spot of the retail juice market in Western Europe, partially offsetting a negative volume performance for the continent as a whole since 2008. Over the next five years, Turkey is expected to continue to be the focal point of juice volume growth in Europe, with innovation primarily emerging from nectars (Turkey is Europe’s second largest nectar market, after Germany) and juice drinks. While refreshing, flavourful juice drinks are driving volume, the category could still benefit from greater investment in higher value, wellness positioned juices that appeal to Turkey’s younger, health-conscious consumers.

Source: Euromonitor International

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July 2, 2014

Chinese Companies’ Overseas Acquisition Spree Picks up Pace, Part 1

Hope.LeeAnalyst Insight by Hope Lee, Senior Beverages Analyst

All industry analysts will no doubt be aware of Chinese companies’ ongoing overseas shopping spree, with the latest story being Sanpower’s proposed acquisition of the British-based House of Fraser department store. While Chinese consumers appear to be the global growth drivers of luxury goods, Chinese companies and private investors are eyeing up foreign targets and buying their assets. Like it or loathe it, the hungry and thirsty Chinese dragon is coming.

These Chinese acquirers take various forms, for example sovereign wealth fund corporations, state-owned conglomerates, wealthy private entrepreneurs and publicly-listed companies. All are armed with substantial foreign reserves which have been accumulated during three decades of strong domestic economic development and they are eager to strengthen their domestic positions as well as expand internationally. In 2014, China’s gross national savings will be close to US$5 trillion, while US savings will be only US$3 trillion. The industries in which they are interested include natural resources, automobiles, real estate, banking, retail and agribusiness. Today’s list is long but tomorrow’s could be even longer.

Financially, China is the US’ largest creditor, with the majority of investment in one single currency generally being seen as a risk. Understandingly, China and Chinese companies are keen to spread the known financial risks and balance their assets in a basket of currencies and geographies. They just need to find the right targets in the right continents.

Continue reading "Chinese Companies’ Overseas Acquisition Spree Picks up Pace, Part 1" »

July 1, 2014

Indonesia: A Hotbed for the Beverages Industry

Euroasia_yulia.fransisca_LThumb[1]With Yulia Fransisca, Senior Research Analyst

Indonesia is an often-targeted country for companies attempting to enter a new market in Asia-Pacific due to its massive population, rising purchasing power and fast growing middle class. The soft drinks market in the country is on the rise, with categories such as juices, ready-to-drink coffee and ready-to-drink tea growing in consumption and awareness. For companies attempting to break into Indonesia, product differentiation is key as consumers in the country are constantly looking for new experiences within the beverage category.

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June 29, 2014

Is Stevia Really Enough to Save Low-Calorie Cola?

JonasFelicianoAnalyst Insight by Jonas Feliciano - Beverages Analyst

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As carbonate volumes continue to decline in both the US and the UK, Coca-Cola plans to launch its stevia-sweetened Coca-Cola Life brand in these markets in the coming year. Thanks to the all-natural high intensity sweetener, Coca-Cola Life contains two-thirds the calories of regular Coke, without resorting to the use of artificial sweeteners like aspartame, sucralose or acesulfame potassium (Ace-K). While the company hopes that the taste and formulation will bring back consumers who have moved away from the cola carbonates category, the competition from other beverage categories as well as early consumer reaction to the taste of stevia may make the return to growth too difficult to navigate.

Chasing Lost Volumes

Consumer concerns about the links between obesity and sugary sweet sodas have been cited as the major reason for the over 1.5 billion litre decline in cola carbonates over 2011-2013 across both the US and the UK. Diet colas, once thought to be alternatives for those seeking the cola taste but without the calories, have faced similar losses. The taste of low-calorie versions of these colas, as well as concerns about the artificial sweeteners used to sweeten them, contributed to a combined one billion litre decline over the same period.

Continue reading "Is Stevia Really Enough to Save Low-Calorie Cola?" »

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Recent Posts

Vita Coco Poised for Success in Asia Pacific under Red Bull China

Shopper Insights in Action Conference 2014 – IIR – Event Recap

Three Categories Driving Growth in Health and Wellness Soft Drinks

Sweets & Soda: Can Carbonates Learn a Lesson from US Confectionery?

Soft Drinks New Product Development in 2013/2014: Proliferation of Choice

Hormel Acquiring Muscle Milk Highlights Importance of Protein Trend

Turkey: The Engine of European Juice Growth

Chinese Companies’ Overseas Acquisition Spree Picks up Pace, Part 1

Indonesia: A Hotbed for the Beverages Industry

Is Stevia Really Enough to Save Low-Calorie Cola?