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April 20, 2015

Opportunities and Challenges in Specialty Food Ingredients

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Thursday, April 23 | 9 a.m. CDT / 3 p.m. BST

The supply of speciality ingredients to the international food and drinks market presents varied opportunities and challenges.

Adding value is a priority for the global food and beverage industry, with consumers no longer looking for simple nutrition or hydration but demanding far more in terms of taste and quality, health and wellness, naturalness, and convenience. There are also many issues at supply level that are having a significant impact on business strategies, including economic challenges, sustainability, and regulatory issues.  Our presentation will discuss the activities of ingredients companies and their response to the opportunities and challenges in today’s global market.

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April 16, 2015

Bottled Water's Impact on the Soft Drinks Market

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By 2019, bottled water is expected to account for half of global total packaged soft drinks volume. By its sheer ubiquity, bottled water is having a huge impact on how consumers perceive the soft drinks category. Today much new product development in other soft drinks categories are attempting to position themselves in the bottled water aisle. Listen to the podcast for complete insight.

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April 9, 2015

Heath and Wellness RTD Tea: World Growth Prospects

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Asian markets will be the main drivers of global sales of HW RTD tea over the forecast period, with local brands more popular than multinational brands. Vietnam’s explosive expansion in NH RTD tea will make it a very attractive market in the next few years. The Coca-Cola Co has lost share globally in HW RTD tea amid its minor position in the US’s NH category. The cola carbonates giant should look to make good progress in NH RTD tea to avoid missing opportunity.

April 7, 2015

Major Soft Drinks Companies Expanding outside of Carbonates

Low-calorie variants are underperforming their standard formulation counterparts in soft drinks. This video examines trends driving the migration away from low-calorie carbonates toward other beverage options including consumer interest in natural ingredient, sweetener innovation and new product development. Watch for complete insights.

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April 1, 2015

Opportunities and Challenges in Specialty Food Ingredients

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Thursday, April 23 | 9 a.m. CDT / 3 p.m. BST

Change is coming to the global food and beverage industry. Consumers are looking for more than just nutrition and hydration – they want taste, quality, health and wellness, convenience and natural products.

How will ingredients companies respond to consumer demands in today's global market?

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  • Learn about current and future trends that will drive
    the market
  • Pinpoint issues that could significantly impact
    business strategies
  • Uncover future growth prospects for ingredients

Continue reading "Opportunities and Challenges in Specialty Food Ingredients" »

March 26, 2015

Despite healthier rhetoric, better branding and marketing drive Lithuanian soft drinks

Povilas-SugintasAnalyst Insight by Povilas Sugintas - Research Analyst

Health and wellness is one of the most discussed trends in all Lithuanian FMCG industries and soft drinks products are usually recognized as one of the most impacted areas. Consumers, the argument goes, should avoid drinks perceived as unhealthy and either reduce their intake, abandon them altogether or seek a compromise by looking for healthier versions of the same drinks. However, in looking at Euromonitor International’s soft drinks data in Lithuania over the period of 2009 to 2014 (specifically, CAGRs – compounded annual growth rates) a rather different picture emerges. In fact, the best results were achieved by the same categories which have faced the most scrutiny. At the same time, categories appearing to be well-positioned to benefit from current healthy lifestyle trends were stagnating and even declining in some cases. Large marketing budgets and powerful branding have proven to be better indicators of growth than wellness positioning.

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March 9, 2015

Water Enhancers: The Next Big Thing in Soft Drinks?

Emily CoxAnalyst Insight by Emily Cox - Research Analyst

Water enhancers have hit mainstream in the US, following Kraft Foods’ launch of Mio in 2011, which boosted sales in liquid concentrates, with retail value sales jumping by 125% in 2012 after growing by 402% in 2011. The Coca-Cola Co followed suit, launching Dasani Drops in the US in 2012. The new product gained a 4% off-trade volume share of concentrates in 2014.

Schweppes Australia Pty Ltd, owned by Asahi Group Holdings, became the first company to test water enhancers in Australia, looking to capitalise on the strong growth of the category in the US. In 2014, the company launched the new brand Squirt, through its already-established Cottee’s range, and LQD+ as an entirely new brand. The new brands were launched as a trial in South Australia initially, to be purchased through leading supermarkets and convenience stores. LQD+, targeted at consumers aged 20-29, is sugar-free and each pack contains 24 drinks with three flavour offerings, Berry, Lemon and Tropical. Cottee’s Squirt is aimed at families, leveraging on the strong position of the established Cottee’s brand.

Concentrates recorded the worst performance of the major categories over the review period, declining at a CAGR of 3% in terms of off-trade volume sales. Consumers turned away from these products due to health and wellness concerns regarding sugar content, strong competition from other categories of soft drinks and lack of innovation.

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March 8, 2015

New Technologies to Spell the End of Stevia?

Simone_BarokeAnalyst Insight by Simone Baroke - Contributing Analyst

Next year, a new generation of stevia sweeteners produced by fermentation instead of extraction is going to hit the market. In other words, the leaf of the stevia plant will soon be surplus to requirements. On the one hand, this is great news for the industry: it will save costs and provide a more consistent product with a superior taste profile. But it also means that stevia’s already wobbly status as the only “natural” low-calorie sweetener is about to be thrown into even greater jeopardy. 

Stevia sweeteners 2.0

In February 2015, US agricultural and food products giant Cargill announced that its food ingredients arm, in collaboration with Swiss food technology company Evolva Holding SA, had successfully developed a method of producing stevia sweeteners by means of fermentation, thus foregoing the laborious process of extracting them from the leaf of the Stevia rebaudiana plant. The product is expected to be ready for launch in 2016. 

Cargill is, of course, not the only ingredients player going down this route. US company Stevia First, for example, reported last year that it was working on developing microbial fermentation processes with the aim of producing steviol glycoside sweeteners. 

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March 4, 2015

The Rising Power of Female Consumers

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The global female population totalled an estimated 3.6 billion in 2014 and is expected to reach 4.2 billion by 2030. Average disposable income amongst women is the highest it's ever been, and women are living longer than men.

What are you doing to reach this growing market?

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View now to learn:

  • The size and distribution of the female consumer market
  • Literacy and education rates
  • Labour participation
  • Purchasing power

 

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February 28, 2015

Trends in Beverage Packaging

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Growth in beverage packaging has occurred mostly in emerging markets as sluggish GDP growth in developed markets has led to stagnation in consumer spending. This podcast discusses strategies to exploit these higher growth rates, the benefits of connecting with lower income consumer bands, and strategies to leverage packaging to increase the accessibility of FMCG goods. Listen to the podcast for complete insights.

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Recent Posts

Opportunities and Challenges in Specialty Food Ingredients

Bottled Water's Impact on the Soft Drinks Market

Heath and Wellness RTD Tea: World Growth Prospects

Major Soft Drinks Companies Expanding outside of Carbonates

Opportunities and Challenges in Specialty Food Ingredients

Despite healthier rhetoric, better branding and marketing drive Lithuanian soft drinks

Water Enhancers: The Next Big Thing in Soft Drinks?

New Technologies to Spell the End of Stevia?

The Rising Power of Female Consumers

Trends in Beverage Packaging