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268 posts categorized "Soft Drinks"

September 19, 2014

Going Green Unlikely to Significantly Boost Western Europe’s Bottled Water Market

James MaddockAnalyst Insight by James Maddock - Packaging Analyst

Western Europeans love bottled water: in 2013 they drank over 45 billion litres of it. However, while it may be a valuable product to producers and packagers alike, the truth is that growth in per capita consumption rates are expected to slow over the forecast period. Packagers and/or brand owners will be hoping that breakthroughs in eco-friendly packaging will help to arrest this slowdown in demand, but successfully accelerating growth is likely to take more than this.

Growth in demand to slow in Western Europe

In 2013, Western Europe had the highest per capita bottled water consumption of any region, with only North America coming close. This high level of average annual consumption, which stood at approximately 93 litres in 2013, drives demand in the region, a sharp contrast with Asia Pacific. Asia represents a bigger overall market, but demand comes from a far greater number of individuals consuming at about one fifth of the levels that their Western European equivalents do. The bad news for packagers and producers alike is that growth in per capita consumption is expected to slow over 2013-2018, with North America set to overtake Western Europe as the region with the highest consumption rate by the end of the forecast period.

Continue reading "Going Green Unlikely to Significantly Boost Western Europe’s Bottled Water Market" »

September 12, 2014

Examining Monster’s Newest Energy Brands

Howard TelfordAnalyst Insight by Howard Telford - Beverages Analyst

Last week, Coca-Cola Co and Monster Beverage Corp formalised a landmark partnership for the two companies, with the cola giant purchasing an equity stake in the energy drinks maker and transferring ownership of its own global energy brand portfolio to Monster. The distributional advantages of the deal for Monster brand energy are paramount, with the Coca-Cola system giving the company an excellent international growth platform for its eponymous, flagship brand. Yet Monster Beverages also adds upwards of 10 former Coca-Cola energy drinks brands to its portfolio as part of the deal. Which are worth keeping, and where could Monster benefit the most from this new stable of brands?

Continue reading "Examining Monster’s Newest Energy Brands" »

September 11, 2014

The Impact of the Indian Budget on Consumer Goods and Services

Euroindia_Shreyansh.Kocheri_LThumbHosted by Shreyansh Kocheri, Research Analyst

The Union Budget of India for 2014-2015, presented on July 10 has an impact on almost every area of consumer goods and services in the country. Research analysts from Euromonitor International’s office in Bangalore, India respond to the budget in this podcast series.

 

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 Featuring:  Shabori Das - Research Analyst, Ina Dawer, - Senior Research Analyst, Manjunath Reddy - Research Analyst and Priyanshu Rana - Reseach Analyst

Introduction to the Big Indian Budget (mp3)

The Indian Budget's Impact on the Tobacco Market (mp3)

The Indian Budget's Impact on Internet Retailing (mp3)

The Indian Budget's Impact on Consumer Electronics (mp3)

The Indian Budget's Impact on Consumer Finance (mp3

The Indian Budget's Impact on Food and Beverages (mp3)

The Indian Budget's Impact on Travel and Tourism (mp3)

The Indian Budget's Impact on Apparel and Footwear (mp3)

September 7, 2014

Premium Fruit Flavours Boost European Carbonates

Howard TelfordAnalyst Insight by Howard Telford - Beverages Analyst

View Howard Telford's profile on LinkedIn

Unfortunately for drinks brand developers, consumer trends in beverages are not always consistent. Despite widespread concern over sugar content and synthetic additives in carbonated options, energy drinks and sports drinks have experienced strong growth in volume terms. Likewise, while per capita consumption of juice is on the decline in developed markets, there is still a strong desire for fruit flavours among many developed market consumers of soft drinks. Sparkling waters or sodas with fruit concentrate as a key ingredient (in varying quantities) have been a prominent area of product development over the past year, particularly in Western Europe.

 

Continue reading "Premium Fruit Flavours Boost European Carbonates" »

September 3, 2014

Euromonitor International Helps Promote Brazil-US Trade

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Euromonitor is organizing a series of trade events in which local US companies will have a chance to meet one-on-one with leading exporters from Brazil to explore new business opportunities. The sectors of focus include: Food & Beverage, Home Construction and Décor, Machinery and Equipment, and Health Technology. In addition to meeting new suppliers, participating US companies will learn more about doing business with Brazil and are able to network with many other stakeholders within their respective industries.

If your company would benefit from participating in one of these events, please apply for an invitation and a Euromonitor representative will contact you to discuss your company's participation in more detail.


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Continue reading "Euromonitor International Helps Promote Brazil-US Trade" »

August 27, 2014

Strategy Briefing: Opportunities and Challenges in Global Participatory Sport

250_particSport-v1.1According to our new report, health and vanity have been the two largest influencers on consumer exercise.  Obesity has been identified largely as a public health issue due to excessive amounts of media coverage. Therefore, governments around the world have started many initiatives to encourage consumers to exercise more.  Some have even increased funding for public sports facilities or provided tax incentives. 

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Physical attractiveness has also been an important aspect of exercise, as mass media applies much pressure on the consumer to appear perfect, with many ads featuring airbrushed models.  This aspirational perfectionism has not only fuelled interest in exercise but has also increased body disorders, which have also risen over the past decade.

Some of the latest popular exercises include extreme sports such as rock climbing and adventure sports such as triathlons. Many health clubs continued to see growth in developed countries as well, even in spite of the recession.

The increased participation in exercise has led to marketing opportunities and product success in many industries, particularly apparel.  Sportswear sales have consistently outperformed the wide apparel market over recent years, with outdoor clothing becoming popular. 

“There are many market opportunities within apparel, health and supplements, sports and energy drinks, and electronics to cater to the exercise and health conscious consumer,” says Editorial Director, Gina Westbrook.  “Our report really highlights opportunities and challenges globally within exercise and sports consumption.”

Continue reading "Strategy Briefing: Opportunities and Challenges in Global Participatory Sport" »

August 19, 2014

Major Trends in Foodservice and Beverages in Singapore

Consumers in Singapore like to be on the forefront of new food and drink trends. In foodservice, cupcakes are currently a hot item with cupcake stores and kiosks opening all over the county. The next big trend will be juice cleansing, which fits in well with consumers in Singapore’s fast-paced yet health conscious lifestyles.

Watch on Youtube: Cupcakes /  Jucing

August 15, 2014

What Does Coca-Cola Gain from the Monster Acquisition?

JonasFelicianoWith Jonas Feliciano - Beverages Analyst

View Jonas Feliciano's profile on LinkedIn


Coca-Cola’s recent 16.7% acquisition of Monster Energy is a win for Monster as the company’s innovations can shine on the international stage, but Coca Cola benefits from the deal as well. With the acquisition, Coke gains access to Monster’s new product innovations, which are responsible for reformulating the energy drinks market in recent years. Having this inside track into product innovations can help Coke not only diversify its brand portfolio even further, but also push new products into markets such as China and India.

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With Coca-Cola’s Distribution, Monster’s Innovations Can Shine on International Stage

JonasFelicianoAnalyst Insight by Jonas Feliciano - Beverages Analyst

View Jonas Feliciano's profile on LinkedIn

On the heels of Coca-Cola’s 16.7% acquisition of Monster Energy, speculation regarding the potential for Monster’s international expansion is high. In the agreement, Coke traded its energy brands (and markets) for Monster’s non-energy brands. Monster also agreed to make Coca-Cola is preferred global distribution partner, while Coca Cola agreed to let Monster operate as its only energy play. Global off-trade value sales of energy drinks have slowed in recent years, but the category’s forecast US$12 billion absolute off-trade value growth from 2013-2018 bodes well for both parties. Furthermore, the expansion of energy functionality into categories such as RTD tea, juice, carbonates, and bottled water favours manufacturers able to reliably generate new flavours and formulations. As Monster begins its international expansion in earnest, the combination of Coca-Cola’s speed to market and Monster’s knack for new products could play well in a global landscape where product lifecycles are becoming shorter all the time.

Continue reading "With Coca-Cola’s Distribution, Monster’s Innovations Can Shine on International Stage" »

August 7, 2014

Lipton: Hot Tea and RTD Tea Major Market Sales

Lipton market share sales

Lipton is the world’s leading hot tea and RTD tea brand, with around US$6 billion rsp in 2013. It is significant in both hot tea and RTD tea and has truly global coverage, helping to secure its overall position. It also has no close rivals in terms of category and geographic profile. Major markets for hot tea and RTD tea are likely to see far higher growth in RTD tea than hot tea in future, meaning Lipton RTD tea has much growth potential. It does need to address its weakness in Indonesia.

Continue reading "Lipton: Hot Tea and RTD Tea Major Market Sales" »

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Recent Posts

Going Green Unlikely to Significantly Boost Western Europe’s Bottled Water Market

Examining Monster’s Newest Energy Brands

The Impact of the Indian Budget on Consumer Goods and Services

Premium Fruit Flavours Boost European Carbonates

Euromonitor International Helps Promote Brazil-US Trade

Strategy Briefing: Opportunities and Challenges in Global Participatory Sport

Major Trends in Foodservice and Beverages in Singapore

What Does Coca-Cola Gain from the Monster Acquisition?

With Coca-Cola’s Distribution, Monster’s Innovations Can Shine on International Stage

Lipton: Hot Tea and RTD Tea Major Market Sales