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311 posts categorized "Soft Drinks"

May 19, 2015

The Paradox of Choice in Soft Drinks

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In a world with more choices than ever before, effective curation is key. This podcast discusses the growing importance of curation in soft drinks. While consumers demand choice, they also seek guidance, and brands which can provide this—whether they are retailers, foodservice operators, or manufacturers—can reap significant long-term benefits.

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May 12, 2015

Brazil's Business Environment: Consumption in Economic Slowdown

250_brazilBusiness-v1.0On the surface, Brazil looks like an attractive market. It is the seventh largest global economy and has a population of 200 million, with high consumer expenditure and high demand for commodities.
But Brazilians are spending less, industrial confidence is deteriorating, and inflation is rising, meaning a future of slow growth and economic recovery.

Consumer goods companies operating in Brazil need to adapt their strategy to integrate the global market place. What are the reasons behind this slowdown and how can organisations work it to their advantage? 

Download our white paper today to learn:

› How Brazil’s rapid currency depreciation has affected its economy and consumers 

› Which consumer industries are slowing down and which have new opportunities

› Why the middle class is changing Brazil’s economic landscape

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April 28, 2015

Is US RTD Tea Arizona a Multinational Brand in the Making?

Hope.LeeAnalyst Insight by Hope Lee - Senior Beverages Analyst

US number one health and wellness RTD tea brand Arizona is actively stretching itself outside its homeland and exploring opportunities abroad. Its recent achievements in some European markets should alert local small start-ups and major players. Private and family-owned business AriZona Beverage Co LLC’s key brand Arizona’s prominent position in world’s HW RTD tea category is underpinned by its healthy, natural formulation and premium positioning. In 2014, the company lost some share in its core US market in the face of strong competition from The Coca-Cola Co (TCCC), PepsiCo/Unilever and Nestlé. In 2014 Arizona maintained its leadership in both US RTD tea and HW RTD tea by retail value, as most of its offerings are associated with health and wellness credentials. Arizona has also expanded into bottled water and juices, as it is looking to diversify in the US soft drinks market. International expansion seems one of its priorities to sustain growth momentum.

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Challenges and Opportunities in Targeting the Senior Consumer

250_seniorConsumer-v1.0The senior market is a lucrative market to explore. The population over 60 stood at 912 million in 2014, representing 12.6 percent of the global population. By 2030, this segment will account for 18 percent, reaching 1.5 billion globally. While China is the fastest growing ageing market with over 60s forecast to grow by more than 46 percent between 2014 and 2030, Japan has the oldest population, with a massive 33 percent aged over 60. Japan is a model on the impact of this demographic shift, showing the effects of different methods of governmental intervention and product development opportunities.

 

 

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Key findings:

  • E-health, home assistance and elderly-friendly services will drive technology developments in the senior market, with health being the most dynamic consumer expenditure category through 2030.

  • Efficacy and natural features remain key features when it comes to marketing beauty products to the over 60s.

  • Demand for luxury goods focusing on heritage and craftsmanship is popular among senior consumers.

  • As senior consumers usually invest in timeless, quality clothing, an older population will have a negative impact on sales volume in the apparel market.

  • Presbyopia represents a key market driver in eyewear.

April 24, 2015

PepsiCo’s Q1: Promising Signs in a Global Soft Drinks Re-alignment

Howard TelfordAnalyst Insight by Howard Telford - Senior Beverages Analyst

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Yesterday, PepsiCo released its first quarter earnings report. Global company organic revenue grew by 4.4%, with beverages accounting for 1.5% of this top-line figure, trailing an impressive performance for the company’s Frito Lay snacks business. The company continued to enjoy volume growth in key emerging markets, despite weakness in Europe, although suffered from exposure to foreign currency volatility in international markets.

Last year, Euromonitor International put forward four recommendations to keep PepsiCo strong in the changing global environment for non-alcoholic beverages. What progress has the company made in addressing these concerns, based on its start to fiscal 2015?

Continue reading "PepsiCo’s Q1: Promising Signs in a Global Soft Drinks Re-alignment" »

April 20, 2015

Opportunities and Challenges in Specialty Food Ingredients

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Thursday, April 23 | 9 a.m. CDT / 3 p.m. BST

The supply of speciality ingredients to the international food and drinks market presents varied opportunities and challenges.

Adding value is a priority for the global food and beverage industry, with consumers no longer looking for simple nutrition or hydration but demanding far more in terms of taste and quality, health and wellness, naturalness, and convenience. There are also many issues at supply level that are having a significant impact on business strategies, including economic challenges, sustainability, and regulatory issues.  Our presentation will discuss the activities of ingredients companies and their response to the opportunities and challenges in today’s global market.

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April 16, 2015

Bottled Water's Impact on the Soft Drinks Market

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By 2019, bottled water is expected to account for half of global total packaged soft drinks volume. By its sheer ubiquity, bottled water is having a huge impact on how consumers perceive the soft drinks category. Today much new product development in other soft drinks categories are attempting to position themselves in the bottled water aisle. Listen to the podcast for complete insight.

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April 9, 2015

Health and Wellness RTD Tea: World Growth Prospects

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Asian markets will be the main drivers of global sales of HW RTD tea over the forecast period, with local brands more popular than multinational brands. Vietnam’s explosive expansion in NH RTD tea will make it a very attractive market in the next few years. The Coca-Cola Co has lost share globally in HW RTD tea amid its minor position in the US’s NH category. The cola carbonates giant should look to make good progress in NH RTD tea to avoid missing opportunity.

April 7, 2015

Major Soft Drinks Companies Expanding outside of Carbonates

Low-calorie variants are underperforming their standard formulation counterparts in soft drinks. This video examines trends driving the migration away from low-calorie carbonates toward other beverage options including consumer interest in natural ingredient, sweetener innovation and new product development. Watch for complete insights.

Continue reading "Major Soft Drinks Companies Expanding outside of Carbonates" »

March 26, 2015

Despite healthier rhetoric, better branding and marketing drive Lithuanian soft drinks

Povilas-SugintasAnalyst Insight by Povilas Sugintas - Research Analyst

Health and wellness is one of the most discussed trends in all Lithuanian FMCG industries and soft drinks products are usually recognized as one of the most impacted areas. Consumers, the argument goes, should avoid drinks perceived as unhealthy and either reduce their intake, abandon them altogether or seek a compromise by looking for healthier versions of the same drinks. However, in looking at Euromonitor International’s soft drinks data in Lithuania over the period of 2009 to 2014 (specifically, CAGRs – compounded annual growth rates) a rather different picture emerges. In fact, the best results were achieved by the same categories which have faced the most scrutiny. At the same time, categories appearing to be well-positioned to benefit from current healthy lifestyle trends were stagnating and even declining in some cases. Large marketing budgets and powerful branding have proven to be better indicators of growth than wellness positioning.

Continue reading "Despite healthier rhetoric, better branding and marketing drive Lithuanian soft drinks" »

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Recent Posts

The Paradox of Choice in Soft Drinks

Brazil's Business Environment: Consumption in Economic Slowdown

Is US RTD Tea Arizona a Multinational Brand in the Making?

Challenges and Opportunities in Targeting the Senior Consumer

PepsiCo’s Q1: Promising Signs in a Global Soft Drinks Re-alignment

Opportunities and Challenges in Specialty Food Ingredients

Bottled Water's Impact on the Soft Drinks Market

Health and Wellness RTD Tea: World Growth Prospects

Major Soft Drinks Companies Expanding outside of Carbonates

Despite healthier rhetoric, better branding and marketing drive Lithuanian soft drinks