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263 posts categorized "Soft Drinks"

August 27, 2014

Strategy Briefing: Opportunities and Challenges in Global Participatory Sport

250_particSport-v1.1According to our new report, health and vanity have been the two largest influencers on consumer exercise.  Obesity has been identified largely as a public health issue due to excessive amounts of media coverage. Therefore, governments around the world have started many initiatives to encourage consumers to exercise more.  Some have even increased funding for public sports facilities or provided tax incentives. 

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Physical attractiveness has also been an important aspect of exercise, as mass media applies much pressure on the consumer to appear perfect, with many ads featuring airbrushed models.  This aspirational perfectionism has not only fuelled interest in exercise but has also increased body disorders, which have also risen over the past decade.

Some of the latest popular exercises include extreme sports such as rock climbing and adventure sports such as triathlons. Many health clubs continued to see growth in developed countries as well, even in spite of the recession.

The increased participation in exercise has led to marketing opportunities and product success in many industries, particularly apparel.  Sportswear sales have consistently outperformed the wide apparel market over recent years, with outdoor clothing becoming popular. 

“There are many market opportunities within apparel, health and supplements, sports and energy drinks, and electronics to cater to the exercise and health conscious consumer,” says Editorial Director, Gina Westbrook.  “Our report really highlights opportunities and challenges globally within exercise and sports consumption.”

Continue reading "Strategy Briefing: Opportunities and Challenges in Global Participatory Sport" »

August 19, 2014

Major Trends in Foodservice and Beverages in Singapore

Consumers in Singapore like to be on the forefront of new food and drink trends. In foodservice, cupcakes are currently a hot item with cupcake stores and kiosks opening all over the county. The next big trend will be juice cleansing, which fits in well with consumers in Singapore’s fast-paced yet health conscious lifestyles.

Watch on Youtube: Cupcakes /  Jucing

August 15, 2014

What Does Coca-Cola Gain from the Monster Acquisition?

JonasFelicianoWith Jonas Feliciano - Beverages Analyst

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Coca-Cola’s recent 16.7% acquisition of Monster Energy is a win for Monster as the company’s innovations can shine on the international stage, but Coca Cola benefits from the deal as well. With the acquisition, Coke gains access to Monster’s new product innovations, which are responsible for reformulating the energy drinks market in recent years. Having this inside track into product innovations can help Coke not only diversify its brand portfolio even further, but also push new products into markets such as China and India.

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With Coca-Cola’s Distribution, Monster’s Innovations Can Shine on International Stage

JonasFelicianoAnalyst Insight by Jonas Feliciano - Beverages Analyst

View Jonas Feliciano's profile on LinkedIn

On the heels of Coca-Cola’s 16.7% acquisition of Monster Energy, speculation regarding the potential for Monster’s international expansion is high. In the agreement, Coke traded its energy brands (and markets) for Monster’s non-energy brands. Monster also agreed to make Coca-Cola is preferred global distribution partner, while Coca Cola agreed to let Monster operate as its only energy play. Global off-trade value sales of energy drinks have slowed in recent years, but the category’s forecast US$12 billion absolute off-trade value growth from 2013-2018 bodes well for both parties. Furthermore, the expansion of energy functionality into categories such as RTD tea, juice, carbonates, and bottled water favours manufacturers able to reliably generate new flavours and formulations. As Monster begins its international expansion in earnest, the combination of Coca-Cola’s speed to market and Monster’s knack for new products could play well in a global landscape where product lifecycles are becoming shorter all the time.

Continue reading "With Coca-Cola’s Distribution, Monster’s Innovations Can Shine on International Stage" »

August 7, 2014

Lipton: Hot Tea and RTD Tea Major Market Sales

Lipton market share sales

Lipton is the world’s leading hot tea and RTD tea brand, with around US$6 billion rsp in 2013. It is significant in both hot tea and RTD tea and has truly global coverage, helping to secure its overall position. It also has no close rivals in terms of category and geographic profile. Major markets for hot tea and RTD tea are likely to see far higher growth in RTD tea than hot tea in future, meaning Lipton RTD tea has much growth potential. It does need to address its weakness in Indonesia.

Continue reading "Lipton: Hot Tea and RTD Tea Major Market Sales" »

August 4, 2014

Nestlé’s State of Play in Soft Drinks: Driving Premium Bottled Water but Facing Challenges in RTD Tea

Hope.LeeAnalyst Insight by Hope Lee - Senior Beverages Analyst

Nestlé has a wide range of business lines, including powder and liquid beverages (including hot drinks), bottled water, milk powder and ice cream, nutrition and healthcare, prepared dishes and cooking aids, confectionery and pet care. According to the company, bottled water accounted for around 7.3% of the group’s sales in 2013, and 10% of trading operating profit. At corporate level, bottled water is centrally managed as a global business under Nestlé Waters. All the signs are that the company’s bottled water brands do not always receive the same level of development attention as other high growth and more attractive categories, such as Nespresso coffee pods or skin care. This is also reflected in the fact that Nestlé has engaged in little acquisition activity in bottled water in recent years, even divesting some of its regional French brands. Euromonitor International’s data show that the company faces plenty of challenges in its overall soft drinks business, alongside a ray of hope in premium bottled water.

Carbonated Water Brand Sales

Continue reading "Nestlé’s State of Play in Soft Drinks: Driving Premium Bottled Water but Facing Challenges in RTD Tea" »

July 29, 2014

Why Shopper Marketing is Increasingly Important to Soft Drinks

Howard TelfordAnalyst Insight by Howard Telford - Beverages Analyst

View Howard Telford's profile on LinkedIn

Recently, I attended the Shopper Insights in Action conference in Chicago. The conference centred on strategies for improving data gathering, segmentation and execution inside CPG retailers, with the goal of more effectively understanding and reaching consumers at the point of sale. A short recap of the event is available here.

The improvement of shopper marketing techniques has a particular relevance for the soft drinks industry. High value categories like carbonates and juice have been in a state of decline in the developed markets of North America and Western Europe. Global brands are finding more growth opportunities in emerging economies, but healthier lifestyles are having a global impact on the appeal of major soft drinks brands. Traditional forms of brand building and consumer engagement – TV advertising, billboards, or sponsorship – do not seem to have the same impact when consumers are inundated with many channels of content and unprecedented product choice.

Continue reading "Why Shopper Marketing is Increasingly Important to Soft Drinks" »

July 28, 2014

Glacéau: Revisiting Opportunities and Challenges

Hope.LeeAnalyst Insight by Hope Lee - Senior Beverages Analyst

Seven years after being part of The Coca-Cola Company (TCCC) family, Glacéau has received considerable attention from its parent company and the media. The Glacéau acquisition was one of the most expensive deals in history at US$4.1 billion (20xEBITA). According to DE Master Blenders, the average transaction of acquisition is 12.7xEBITA for the food and beverage industry. Nevertheless, the deal was completed before Lehman Brothers’ collapse, when the market appeared to be booming, buyers were frenzied and advisers were pushy. It is now perhaps time to assess the brand and see if its development has lived up to expectations. The industry consensus is that Glacéau has made little advancement and the brand has not met its original objectives.

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Continue reading "Glacéau: Revisiting Opportunities and Challenges" »

July 26, 2014

Ichitan Group Paves the Way for Local Players in the Thai Soft Drinks Market

Euroasia_w.anuwong_LThumb With Warangkana Anuwong, Senior Research Analyst

 Ichitan Group PCL, a relatively new player in the soft drinks market in Thailand, was recently listed on the Thai stock exchange which not only cements the company's future in the industry but also adds even more competition to the dynamic soft drinks market in the country. Ichitan's success is driven by its low-priced ready-to-drink tea which is the only RTD tea product in the country labelled as organic so far. If Ichitan's success continues, the soft drinks market in Thailand will become even more polarized as local brands rise up to challenge international players.

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July 22, 2014

Vita Coco Poised for Success in Asia Pacific under Red Bull China

The Reignwood Group, owner and distributor of Red Bull China, recently purchased a 25 percent stake in Vita Coco with plans to distribute the coconut drink in the country. Although coconut water is not a new product, Red Bull China has vast retail connections, funds for advertisement and sponsorship and the understanding of consumer's growing demand for functional, healthy beverages. Red Bull China has no formal business relationship with Red Bull GMBH but has grown into a US$ 2.5 billion dollar brand in the country. If Vita Coco is promoted similarly, it could surpass sales in the US, which reached nearly US$ 240 million in 2013.

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Recent Posts

Strategy Briefing: Opportunities and Challenges in Global Participatory Sport

Major Trends in Foodservice and Beverages in Singapore

What Does Coca-Cola Gain from the Monster Acquisition?

With Coca-Cola’s Distribution, Monster’s Innovations Can Shine on International Stage

Lipton: Hot Tea and RTD Tea Major Market Sales

Nestlé’s State of Play in Soft Drinks: Driving Premium Bottled Water but Facing Challenges in RTD Tea

Why Shopper Marketing is Increasingly Important to Soft Drinks

Glacéau: Revisiting Opportunities and Challenges

Ichitan Group Paves the Way for Local Players in the Thai Soft Drinks Market

Vita Coco Poised for Success in Asia Pacific under Red Bull China