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276 posts categorized "Soft Drinks"

October 24, 2014

Pepsi to Partner with SodaStream on Limited Launch

JonasFelicianoAnalyst Insight by Jonas Feliciano - Senior Beverages Analyst

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As first reported in Beverage Digest and later by Business Insider, both PepsiCo and SodaStream have announced a limited test launch of Pepsi branded products on the SodaStream platform.

In its report, Beverage Digest, citing a source, said the Sodastream test using Pepsi products would involve "major SodaStream customers Wal-Mart and Bed Bath & Beyond" in some Florida markets.

The test, which will be a 10-week test selling some Pepsi-branded products, will involve "naturally sweetened" brands not sold at retail: "Pepsi Homemade" and "Sierra Mist Homemade," Beverage Digest said. 

Beverage Digest reports that the actual flavors will be: Pepsi Homemade, Pepsi Homemade Vanilla, Pepsi Homemade Wild Cherry, Sierra Mist Homemade, Sierra Mist Homemade Peach, and Sierra Mist Homemade Cranberry.

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October 22, 2014

Analysing Pepsi's New Product Launches

PepsiCo has recently launched two new products: Pepsi True and Caleb's Kola. These are designed to take advantage of the mid-calorie soda trend, paritally sweetened with stevia, and the craft soda trend. Both of these launches, in terms of their marketing and distribution, are relatively experimental so it remains to be seen how these products will perform.

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JonasFelicianoJonas Feliciano - Senior Beverages Analyst

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Howard TelfordHoward Telford - Beverages Analyst

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October 16, 2014

Caleb Kola Seeks Craft Positioning to Win Back Millennials

JonasFelicianoAnalyst Insight by Jonas Feliciano - Senior Beverages Analyst

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With Caleb Kola, PepsiCo has added yet another carbonated beverage brand to a list of new products that includes energy/juice blend Mtn Dew Kickstarter, Mtn Dew Baja Blast, Real Sugar Pepsi, and the stevia sweetened Pepsi True. Carbonates, particularly of the cola variety, have been in strong decline across the US in recent years. While the launch of this “craft” soda will do little to return the nation to its previous sugar highs, the concept is a smart one, despite some skepticism from the press. Writing for Quartz, Svati Kirsten Narula says,

With the launch of Caleb’s Kola, a “craft” soda named for the founder of Pepsi, Caleb Bradham, and modeled after his original 1893 formula, Pepsi is showing investors that it’s not giving up on the soda business any time soon. Pepsi isn’t oblivious to the fact that a growing number of Americans, especially those picky twenty-somethings that seem to be throwing the whole consumer goods industry for a loop, just don’t want to drink conventional soda. So it’s capitalizing on the popularity of all things artisanal—from craft beer to handmade soap—and betting on this: People still love sugary soft drinks. – “How Pepsi hopes to get millennials to drink carbonated sugar water again”

Continue reading "Caleb Kola Seeks Craft Positioning to Win Back Millennials" »

Lactalis: The Juices Story of a Dairy Conglomerate

Hope.LeeAnalyst Insight by Hope Lee - Senior Beverages Analyst

Lactalis, the brand owner of President, grew sales of juices internationally thanks to a string of acquisitions in dairy. It ranks third in the global dairy market, after Danone and Nestlé. The acquisition of Parmalat in 2011 made the privately-owned French company a major player in juices in a few countries. Euromonitor International’s data show that Lactalis registered off-trade value shares in soft drinks in 13 markets across Europe, the Americas and Africa, and it just needs to expand into Asia and the Middle East to make itself a truly global juice player. In 2011-2013, the company outpaced the global soft drinks market, having achieved a net sales increase of US$150 million. The Lactalis off-trade sales of soft drinks amounted to US$947 million in 2013, ranking it 19th in juices and 44th in soft drinks globally. This is good progress for a company that is essentially a dairy company with no focus on soft drinks. As the company is continuously expanding its dairy businesses, its juices sales are expected to grow as a sideline thanks to the opportunity of leveraging its dairy facilities.

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October 10, 2014

The Stevia Dilemma: Will Coca-Cola Life and Pepsi True Damage Perceptions of the Natural Sweetener?

JonasFelicianoAnalyst Insight by Jonas Feliciano - Senior Beverages Analyst

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Amidst the much-publicised decline of both regular and reduced sugar carbonates, The Coca-Cola Co and PepsiCo have plans to launch stevia-based cola carbonates (Coca Cola Life and Pepsi True) in the US. Both companies have had mixed results with similar launches in other markets, but they hope US consumers will be drawn back to cola carbonates via the use of this low-calorie natural sweetener. While these products address consumer concerns about the usage of artificial sweeteners, the issue for mid-calorie carbonates remains the same: why should consumers choose this reduced calorie product when it does not taste the same as the original and contains more calories than their zero calorie counterparts? By continuing to promote these mid-calorie carbonates as having the same taste as full caloric cola carbonates, both companies risk damaging the value of stevia-based drinks by failing to live up to this promise. Instead of focusing on like-for-like comparisons, using stevia in new non-cola carbonates or other beverages could help consumers become more acclimated to its taste as well as discover new flavours amidst the ever broadening soft drinks industry.

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October 3, 2014

Euromonitor International Helps Promote Brazil-US Trade

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Euromonitor International is excited to announce upcoming trade expos in Chicago and Houston to connect US importers, restaurants, grocers and food manufactures with leading Brazilian food and beverage exporters.  The goal of these events is to provide an opportunity for US companies to interact and conduct one on one business conversations with exporters from Brazil. There is no pressure to come to any agreements at this event, rather, the focus will be on sharing information about Brazilian food products  that are available to the US market.  In addition to meeting potential new suppliers, participating US companies will learn more about Doing Business with Brazil and are able to network with many other stakeholders within their respective industries.

For interested and qualified US companies that are outside the Chicago and Houston areas we will be covering travel expenses (including hotel accommodations at a business class hotel and flights to and from the event) to help facilitate attendance. 

The Houston, TX event will be held on Wednesday, October 29, 2014 at a downtown Houston hotel.

The Chicago, IL event will be held on Friday, October 31, 2014 at a downtown Chicago hotel.

We are expecting spots to fill up quickly, so please apply for an invitation and a Euromonitor representative will contact you to discuss your company’s participation in more detail. 

 


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September 30, 2014

Top Five Soft and Hot Drinks Trends in the Middle East and North Africa

250_top5BevTrends-v1.0Overall, the MENA region will see growth in healthy drinks categories across the soft drinks industry thanks to campaigns led by the ministries of health in several countries, warning the population about the danger of carbonated, sugary drinks. Key players within the soft and hot drinks market are also being adventurous in terms of packaging innovations which is driving sales in struggling economies within the region.

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Trends Highlighted in the E-Book Include :

Healthy drinks have seen increased popularity in Saudi Arabia, UAE, Iran, Morocco, Tunisia and Algeria due to an increasing interest in a healthy lifestyle in the region. Also, with the growing concerns over the quality of tap water in Tunisia and Iran, Euromonitor has seen demand for bottled water. Additionally, low calorie carbonates and non-carbonates are growing with a rapid pace in the region as consumers face growing concerns about obesity.

Energy drinks are still very popular in markets such as Saudi Arabia, Tunisia and Algeria. Due to the ban of alcohol in Saudi Arabia, energy drinks are often seen as a ‘substitute’ leisure drink due to its high caffeine content. In Tunisia and Algeria, domestic brand strategy is focused on providing energy drinks at lower price points and consumers are still likely to purchase these products despite the health warnings, thus energy drinks are the big winners with growth in both volume and value.

Packaging in the MENA region is seeing new innovation through product development and environmentally friendly bottle design.  Slim cans, mainly used for ‘trendy’ energy drinks have successfully changed the look of the carbonates market in 2014. Furthermore, Saudi’s growing demand for convenience has led to an increase demand for impulse single serve consumption drinks. The model of small juice ‘on the go’ was also adopted by key players in Morocco and Algeria.

September 24, 2014

China’s Booming Water Purification Market

Hope.LeeAnalyst Insight by Hope Lee - Senior Beverages Analyst

This is the first of part of an article on China’s water purification market and Unilever’s Qinyuan acquisition. China’s level of water pollution has grown in tandem with its rapid industrial revolution and urbanisation. Consumer awareness of water quality and safety, rising living standard and improved levels of income have contributed to the increasing demand for bottled water. Euromonitor International’s data show that China’s bottled water market is worth approximately US$18 billion in 2014, and the country is set to continue to be the growth engine of global bottled water sales in next few years. Simply satisfying 1.4 billion people’s basic needs - safe water and sufficient food - offers abundant business opportunity and challenges.

Nevertheless, the consumer market is changing and the competitive environment is evolving constantly. Euromonitor International’s field analyst commented that sales of bulk water are likely to be affected by the growing adoption of household purification and filtration devices, as evidence shows that a growing number of households are opting for various purification solutions as a replacement for bulk water. Unilever took a swift move in this dynamic market and acquired a local company, Qinyuan, to complement its international brand Pureit in 2014.

Continue reading "China’s Booming Water Purification Market" »

September 19, 2014

In Battle for Pakistani Youth, Coca-Cola Gains Share by Cultivating Local Stars

JonasFelicianoAnalyst Insight by Jonas Feliciano - Senior Beverages Analyst

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The Coca-Cola Co and PepsiCo have long battled for supremacy in cola carbonates, both in the US and abroad. While the domestic battle has reached a ceasefire amidst declining volumes for both companies, growing demand for cola carbonates in Pakistan has reignited the rivalry in this country. Marketing to younger consumers has long been a best practice in growing brands – and both Coca-Cola and Pepsi have a long history of tapping into both global and domestic artists to appeal to this demographic. But the support of grass roots artists in countries like Pakistan is becoming increasingly important as these consumers embrace Coke and Pepsi, not as Western brands, but as global brands with a local flair.

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Going Green Unlikely to Significantly Boost Western Europe’s Bottled Water Market

James MaddockAnalyst Insight by James Maddock - Packaging Analyst

Western Europeans love bottled water: in 2013 they drank over 45 billion litres of it. However, while it may be a valuable product to producers and packagers alike, the truth is that growth in per capita consumption rates are expected to slow over the forecast period. Packagers and/or brand owners will be hoping that breakthroughs in eco-friendly packaging will help to arrest this slowdown in demand, but successfully accelerating growth is likely to take more than this.

Growth in demand to slow in Western Europe

In 2013, Western Europe had the highest per capita bottled water consumption of any region, with only North America coming close. This high level of average annual consumption, which stood at approximately 93 litres in 2013, drives demand in the region, a sharp contrast with Asia Pacific. Asia represents a bigger overall market, but demand comes from a far greater number of individuals consuming at about one fifth of the levels that their Western European equivalents do. The bad news for packagers and producers alike is that growth in per capita consumption is expected to slow over 2013-2018, with North America set to overtake Western Europe as the region with the highest consumption rate by the end of the forecast period.

Continue reading "Going Green Unlikely to Significantly Boost Western Europe’s Bottled Water Market" »

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Recent Posts

Pepsi to Partner with SodaStream on Limited Launch

Analysing Pepsi's New Product Launches

Caleb Kola Seeks Craft Positioning to Win Back Millennials

Lactalis: The Juices Story of a Dairy Conglomerate

The Stevia Dilemma: Will Coca-Cola Life and Pepsi True Damage Perceptions of the Natural Sweetener?

Euromonitor International Helps Promote Brazil-US Trade

Top Five Soft and Hot Drinks Trends in the Middle East and North Africa

China’s Booming Water Purification Market

In Battle for Pakistani Youth, Coca-Cola Gains Share by Cultivating Local Stars

Going Green Unlikely to Significantly Boost Western Europe’s Bottled Water Market