Slovenia

Concentrates is enjoying solid growth in 2023, fuelled mostly by flavour innovations which are driving consumer interest in concentrates. Consumers have become more attracted to concentrates as they present good value for money in the persisting…

Carbonates is growing steadily in volume terms and is the best performing category, as reduced-sugar products gain ground due to healthier lifestyles. Consumers are now more aware of the negative health effects of sugar and are seeking to lower their…

The bottled water category continues to grow in 2023, with demand patterns normalising after the fluctuations caused by the COVID-19 pandemic. On-trade volumes have surpassed pre-pandemic levels as this channel is back to operating normally…

Since the outbreak of COVID-19, health awareness among consumers has heightened in Slovenia. This has driven growth in the tea landscape in Slovenia, with green tea, and herbal teas, being fast-developing area. Continuing this trend, in 2023,…

Other hot drinks witnessed steady volume growth in 2023, which mainly consists of chocolate-based flavoured powder drinks for children. However, in recent years, category players have been making efforts within chocolate-based flavoured powder drinks…

Hot drinks in Slovenia enjoyed steady volume growth in 2023, despite the upward pressure on prices as inflation remained above normal levels. Coffee is the not only the largest category in hot drinks, but it is experiencing a surge in popularity in…

Whilst fresh ground coffee is the dominant choice in Slovenia, instant coffee is gaining popularity from a lower volume base. In 2023, instant coffee mixes are the fastest growing product in the category driven by the convenience trend. Instant…

Retail volume growth is being seen across the board in staple foods in Slovenia in 2023 as demand continues to increase steadily in the year. Processed meat, seafood and alternatives to meat is the fastest growing category in volume terms, with sales…

Instant noodles is the fastest growing category in 2023 due to its convenience and the rising popularity of international cuisine. With increasingly busy lifestyles, consumers are looking for products that are quick and easy to prepare. They are also…

Chilled processed meat remains the largest category in both volume and value terms in 2023. Convenience continues to drive category sales as consumers with hectic lifestyles are increasingly looking for ready-to-eat options. However, meat and seafood…

Processed fruit and vegetables are recording further growth in 2023. The main factor underpinning this positive performance is the rising demand for products that offer convenience as many consumers have less time to go shopping for fresh food on…

Children’s breakfast cereals remains the largest category in value terms in 2023 and it continues to benefit from the rising demand for convenience among busy urban professionals with children despite price increases. Manufacturers of children’s…

Steep unit price increases of bread and the rising demand for convenience have driven growth in frozen baked products in 2023. Consumers are increasingly opting for frozen baked goods which have a longer shelf life and allow them to have fresh bread…

Rising health awareness among Slovenia consumers is directing the development of new products in sweet spreads. Towards the end of the review period Natureta, one of the most popular brands in jams, launched a new jam with low-sugar content. K-NORMA,…

The growing popularity of international cuisine is contributing to the growth of sauces, dips, and condiments in 2023. Mexican and Asian culinary trends are gaining ground rapidly, and consumers are seeking out a widening variety of products from a…

Meals and soups is rising in both volume and value terms in Slovenia in 2023. Increasingly busy lifestyles, work-from-home trends, a booming tourist season and persistent urbanisation are all contributing to overall growth for meals and soups thanks…

Growing health awareness among consumers is supporting the growth of edible oils in Slovenia in 2023. With social media influence getting greater, consumers are now more informed about all the befits edible oils boast and often use such oils for…

Increasingly busy consumer lifestyles are contributing to rising demand for convenience products that aim to reduce time spent cooking. Ready meals, spice mixes and sauces are thus all gaining in popularity. Ready meals are a great substitute for…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Slovenia covers production and consumption trends in agricultural commodities, energy…

Upon the Russian invasion of Ukraine, retail sales of wound care in Slovenia experienced growth, with the general population in Slovenia purchasing essential wound care items to offer as donations to those affected in Ukraine. The Ministry of Health…