Romania

Yoghurt and sour milk products is facing the cross-category trends of value sales being driven by increased unit prices, with volume sales in a slump. The growth of average unit prices in 2023 is a consequence of high inflation, a deficit of raw milk…

Following interruption during COVID-19-related restrictions and widespread homeschooling, the accelerating ‘back to work’ trend has led to both volume and current value sales growth of writing instruments in Romania in 2023.

With Romanian consumers having returned to more active lifestyles in the wake of the COVID-19 crisis, there has been an increased incidence of minor injuries. The greater engagement in physical exercise amongst health conscious consumers and children…

Inflation has shaped how Romanians make purchases, with impulse shopping now declining. However, demand for womenswear remained high in 2023, as consumers prefer to wait for discounts or sometimes even to buy in instalments rather than giving up…

The prevailing economic landscape in Romania in 2023 was characterised by persistent inflationary pressures, exerting upward pressure on unit prices across various product categories, including wipes. Rising costs associated with raw materials and…

Wine in Romania witnessed a volume sales decrease in both off-trade and on-trade sectors in 2022, largely due to the reduction in purchasing power triggered by soaring inflation and the cost of living. The majority of the population found their…

According to official statistics, 58% of the Romanian adults are overweight. Another significant cause for concern is that, of children aged between 7 and 9 years old, 30% are overweight and around 15-20% are obese. Even though Romania is just below…

Alongside the rising preoccupation for health and wellness among the population, consumers are becoming increasingly knowledgeable and want to track more of their health parameters (eg heart rate, oxygen blood level, burn calories, water intake,…

In the context of rising consumer health consciousness, many Romanian consumers are coming to perceive their daily habits as unhealthy. For example, many consumers are becoming aware of their irregular eating and inadequate water intake. As they come…

Video games in Romania continued to experience dynamic current value growth in 2023. On the one hand, the improving technological infrastructure in the country and the rising popularity of gaming across all age groups were key positive factors. On…

In 2023, vending in Romania showcased positive retail value growth, benefiting from the elimination of COVID-19 restrictions in March 2022. This led consumers to return to office work, with free movement outside of the home, enabling the recovery of…

Vacuum cleaners continue to benefit from consumers’ higher standards of health and hygiene, as enhanced by the era of the pandemic. As such, keeping a clean home has become a high priority, supporting both volume and value sales of vacuum cleaners.…

The dynamic performances recorded across all categories of travel and tourism in Romania during 2023 represented the continuation of the strong recovery that began in 2021 and developed over the course of 2022. This was mainly result of the…

Traditional toys and games in Romania maintained double-digit current value growth in 2023, with increases seen across all categories. Premiumisation remains a key trend in Romania, but traditional toys and games is a category which is still flooded…

The challenging economic climate has significantly impacted consumer behaviour in Romania when it comes to watches. Some consumers, whose budgets have been constrained by inflation, have opted for more affordable products or delayed their purchases,…

Toys and games in Romania experienced dynamic current value growth in 2023, with double-digit increases seen for both traditional toys and games, and video games. Growth was due to improving living standards and changing consumer lifestyles, as well…

2023 saw robust growth in domestic tourism trips and outbound departures as rising demand continued to be driven by the realisation of pent-up demand following the total removal of COVID-19 restrictions from March 2022. With local consumers taking…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Overall, retail volume sales of toilet care rose moderately in 2023. As in 2022, this was due to the performance of the dominant type, toilet liquids/foam, and rim liquids, with other categories continuing to see reduced or negligible retail volume…

Cigarettes remain the most common choice of tobacco for the majority of smokers in 2022 and was the main driver of tobacco overall, despite the unit price increase. Widespread distribution across all retail channels in Romania supports the…