Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​
A greater focus on hygiene and improving living standards continued to drive strong and stable growth for retail tissue in Vietnam in both value and volume terms. Whereas in the past most people in rural areas of Vietnam were used toilet paper for…
Retail tissue was seeing strong value growth in Uzbekistan in 2023, primarily attributed to hikes in unit prices. These price increases have come about due to manufacturers’ elevated costs of raw materials, energy and utilities, logistics, and…
In 2023, retail tissue in Uruguay witnessed further decline in volume sales, with paper towels and toilet paper both affected. These two segments accounted for almost 90% of all retail tissue sales by value. Small-scale smuggling has negatively…
Toilet paper performed relatively well in retail tissue in Ukraine in 2023. This can be attributed to its status as a fundamental commodity, maintaining robust demand even amidst declining revenues in the tissue market. Notably, toilet paper…
Retail tissue demonstrated a single-digit volume growth in 2023, spurred partly by population growth and increased demand. Bulk purchases ahead of significant price increases in July 2023 also contributed to this modest growth, along with promotional…
Though retail tissue in Tunisia registered double-digit percentage value growth, constant value growth was much more modest, as inflation continued to be high. In response, consumers looked to economise and bought much larger economy packs, such as…
2023’s tissue market saw a complex dance between rising costs and consumer spending. While raw material and manufacturing costs pushed up prices across all categories, particularly napkins, paper towels and toilet paper, volume sales continued to…
Inflationary pressures in 2023 marginally eased when compared to the previous year, but continued to exert strong influence on demand for retail tissue in the UK. Sales mostly rebounded in the second half of 2023, although not sufficiently to avoid…
In 2023, the prevailing trend was sustained high inflation, ensuring that value growth of retail tissue in the United Arab Emirates remained higher than volume growth, although demand also continued to rise, particularly for paper towels, toilet…
Retail tissue saw continued growth in both volume terms and current value terms in 2023. This trend was supported better economic conditions, combined with enhanced hygiene concerns as a result of the recent pandemic. The category is dominated by…
In 2023, retail value sales of retail tissue in the Netherlands experienced solid growth. However, declining disposable incomes are leading some consumers to decrease their usage of toilet paper. Adjustments in their purchasing behaviour have…
Retail tissue saw modest volume growth and double-digit growth in current value terms in 2023, with inflationary pressures helping bolster the value performance. Amid rising inflation, local consumers are more price sensitive and look for…
Retail tissue saw accelerated growth in Thailand in 2023 with a notable increase in retail volume terms. This was driven by evolving trends in family hygiene practices, particularly in rural areas where there has been a transition to using retail…
Retail tissue in Taiwan saw a vastly improved performance in and current value terms in 2023. This trend was due to some extent to rising raw material and supply chain costs, which led to price increases across their category. Retailers and…
Retail tissue in Switzerland reported growth across all subcategories in 2023, with toilet paper the largest product category overall. Spending patterns are normalising after the pandemic resulting in steady demand for retail tissue products such as…
In 2023, rising prices led to a dramatic increase in current value sales of retail tissue, as manufacturers passed on higher costs to consumers. Retail volume sales increased marginally in the year, as consumption patterns normalised given the full…
Despite challenging economic conditions, limited purchasing power, and elevated inflation, retail tissue showed resilience with it recording double-digit growth in current value terms for the second consecutive year in 2023. However, it is important…
In the aftermath of COVID-19, retail tissue in South Korea was initially poised for decline, along with the return to activities outside the home; however, the category demonstrated resilience in 2023. Contrary to expectations, retail tissue recorded…
The average unit price of toilet paper in South Africa continued to rise in 2023, with inflation affecting transport, fuel and production costs. Inflation also impacted consumers’ disposable incomes, and thus retailers’ shelves were stacked with…
Sales of retail tissue in Slovenia in 2023 saw growth in both value and volume terms. This expansion was primarily propelled by heightened hygiene awareness among consumers, a growing population, and the ongoing urbanisation trend. Post-pandemic,…