Norway

Norwegians tend to prefer clean, natural and scent-free homes, and many do not deem air care to be a necessity. Moreover, concerns over the impact of harmful chemicals on personal health and the environment placed a downward pressure on sales of air…

Increases in retail price levels were seen in 2022; the results of higher input cost, with spikes in prices for raw materials, logistical challenges and rising labour costs. However, while costs remained high in 2023, retail price increases were…

Amid the challenges faced by the industry, there have been notable developments that indicate a shift towards recovery and growth. One notable aspect is the restart of benefits, such as frequent flyer programs established at airlines. This move…

In 2022, the alcoholic drinks market in Norway was negatively affected by the resumption of cross-border trade and international travel. The prevailing high rate of inflation and consumers becoming increasingly cautious in their spending also had a…

Per capita consumption of analgesics continued to increase in Norway during 2023 after 2022 saw significant increases in consumption of these products. While there was some stockpiling of analgesics seen in Norway during the early stages of the…

Similar to most apparel categories, apparel accessories registered weaker volume sales in 2023 after growth in 2021 and 2022. Likewise, current value sales remained buoyant due to inflation and rising unit prices. Apparel accessories are purchased…

Apparel and footwear in Norway is expected to see a decline in retail volume terms and a modest current value sales increase in 2023, boosted by inflation and rising unit prices. The notably lower growth in 2023 follows two years of growth, which saw…

Apparel and footwear saw current value growth rise on a par with recent years, with inflation fuelling some growth. This followed a few tough years during the pandemic era when people stayed at home and retail sales were naturally limited. Saved…

Appliances and electronics in Norway registered an uplift in value sales in 2023, largely due to inflationary pressures, which pushed up retail prices. Consumer demand weakened as interest rate hikes took hold, whilst the weak currency led to higher…

The years 2022 and 2023 witnessed a significant escalation in unit prices across away-from-home tissue and hygiene, primarily driven by inflationary pressures. Rising input costs, including energy, materials, labour, and logistics, compelled…

Baby and child-specific product sales remained stagnant in 2023. Norwegian parents continue to favour a minimalist approach to baby hygiene, using as few products as possible. This translates to a preference for gentle, multi-functional washing…

In 2023 baby food overall in Norway is recording a dip in retail volume sales. This trend is not isolated, however - a strong uptick in unit prices echoes the broader surge in food costs observed across various categories and product areas.…

Consumers in Norway have become more health conscious since the pandemic with people focusing more on their diet. Within this, fibre has received a lot of attention with media articles appearing highlighting the importance of a high fibre diet to a…

Bath and shower in Norway experienced a decline in 2023, a natural correction following the surge witnessed during the pandemic. Heightened hygiene awareness during that time led to increased demand for products like liquid soap, bar soap, and hand…

Beauty and personal care in Norway is experiencing a sustained period of growth, fuelled by a continuation of pandemic-era spending habits. While a correction was anticipated in 2022 following the initial boom, it materialised as relatively modest…

There was a decline in total beer volume sales in 2022, which was largely driven by the resumption of international travel in the wake of the COVID-19 crisis. This led to increases in cross-border trade and duty free sales, which, in turn, suppressed…

The Bergen in Norway report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Despite receiving a boost during the pandemic thanks to its well-recognised and effective sanitising properties, bleach is increasingly viewed as an old-fashioned product, and registered volume sales decline once again in 2023. Nevertheless, remains…

The Norwegian tourism industry has faced unprecedented challenges due to the global pandemic. As a result, many businesses within the sector were forced to lay off employees as travel restrictions and lockdowns severely impacted tourism activities.…

Bottled water benefitted from increasing demand for convenience in 2022. A large proportion of purchases of still bottled water are made on impulse by consumers seeking to quench their thirst while on the go. Thus, this category saw strong growth as…