Norway

A decline in retail volume sales was noted in 2023, reflecting the consumer shift in household spending priorities. Following COVID-19, many consumers shifted from spending on goods to services and experiences, including travelling and consumer…

Retail volume growth for microwaves was positive in 2023, despite wider volume decreases for major appliances. Much of this growth was due to microwaves' positioning of being cost and energy-efficient, in addition to being convenient, multifunctional…

A rise in retail price levels continued into 2023, with rising costs of raw material sourcing, logistical challenges, and rising labour costs leading to spikes in retail price points. In addition, retailers were overstocked in a post-COVID-19…

Towards the end of the review period, Norway’s health and wellness staple foods industry continued to record rising sales as a result of the development of the overall health and wellness trend. The largest category across the industry is natural…

2022 was an interesting year for the health and wellness soft drinks industry in Norway as demand patterns continued to be shaped by two countervailing trends. The first of these was the positive impact of domestic tax policy, specifically the…

The return to snacking as a common dietary habit among the Norwegian population during the post-pandemic era supported positive growth across many categories of health and wellness snacks during 2022 as local people returned to their active…

Most categories across health and wellness dairy products and alternatives in Norway underperformed over the course of 2022 and this can be attributed mainly to the resumption of cross-border shopping among the local population as the country’s…

2022 saw suppressed demand across Norway’s cooking ingredients and meals industry due to the resumption of the cross-border shopping that was extremely popular among local consumers prior to the onset of the COVID-19 pandemic. This also adversely…

Retail volume sales fell in 2023, with a boost in sales during COVID-19 leading to fewer buyers during the year. In addition, following the lifting of COVID-19 restrictions, spending has shifted toward experiences and services, with consumers…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

A continued fall in retail volume sales was noted in 2023, following a spike in sales noted during home seclusion and COVID-19. In addition, following the lifting of restrictions, household spending priorities have shifted away from appliances to…

A shift in spending from goods to services following COVID-19 impacted sales of dishwashers in 2023, with many consumers deprioritising household purchases. Furthermore, the spike in sales noted during the COVID-19 pandemic led to lower need for…

There was a continued fall in retail volume sales during 2023, linked to rising inflation and declining disposable incomes, with consumers prioritising essential purchases. As such, many Norwegians placed the purchases of big-ticket items on hold,…

Increases in retail price levels were seen in 2022; the results of higher input cost, with spikes in prices for raw materials, logistical challenges and rising labour costs. However, while costs remained high in 2023, retail price increases were…

As the largest category within apparel, the trend visible in the overall apparel category is, naturally, also visible in womenswear in 2023, namely a decline in volume terms and muted current value sales as a result of a growth boom during the…

The resumption of cross-border trade with Sweden has continued to have a negative impact on sales of tea in Norway during 2023 with the category posting a steady decline in retail volume terms. The return of more consumers to the workplace,…

Health and exercise became even more important during the pandemic, with many local consumers believing it to be key for good mental health. Norwegians, who were already very outdoorsy, increased the frequency with which they undertook activities…

Sales of other hot drinks rocketed following the outbreak of COVID-19 as consumers were forced into home seclusion and people stocked up on supplies. Since then retail volume sales of other hot drinks have been on a downward trajectory as consumers…

As with the overall performance of apparel and footwear, menswear has seen volume sales decline in 2023, while current value growth has slowed but remains positive due to inflation and rising unit prices. This follows two years of growth thanks to a…

As with apparel in general, jeans has seen a decline in volume sales and a modest increase in current value sales in 2023, primarily driven by inflation and rising unit prices. Since jeans is one of the more durable apparel categories, it is easier…