Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
New Zealand's population growth is expected to continue, driven by rising immigration and life expectancy. An aging population brings challenges, with an increased old-age dependency ratio predicted. The housing market is seeing declining property…
Chobani has seen success in the Australian market – set to rank first in flavoured yoghurt with a share of just over 9% in 2023. The brand has been operating in the Australian market since 2017, and finally launched in New Zealand in 2022. Being a…
Private label lines from Foodstuffs and Woolworths have been performing well across multiple dairy categories. Their cheaper price point makes them an appealing choice for customers at a time when household budgets are limited. This has been no…
Sales of coffee whiteners are low, and these products are losing favour amongst some consumers, who are moving to alternatives. During the pandemic, more consumers started to make higher quality coffee at home, moving away from instant to using…
The dairy industry is one of the largest producers of carbon emissions in the world, so the onus is on this industry to be amongst the leaders in terms of climate action. To combat the impact of dairy farming on the environment, Fonterra and Nestlé…
The dairy industry has faced some difficult challenges and obstacles during 2023, with the headlines being inflation and supply issues. Global inflation has been at high levels, and although the Australia/New Zealand region had slightly lower…
Dairy has been one of the industries hardest hit by inflation, with NZ Stats reporting that the basket of milk, cheese and eggs saw a CPI increase of 12% in 2022 compared with 2021. This is amongst the highest increases in CPI for food in New…
As New Zealanders’ dairy spread of choice, butter continues to dominate, and is set to reach value sales of over NZD250 million in 2023, whereas margarine is lagging far behind, expected to reach NZD33 million. This discrepancy shows a clear…
During the COVID-19 lockdowns more parents were able to stay at home, giving them the time needed to prepare fresh food for their babies. However, as the economy is returning closer to what it was like before the pandemic, consumers are returning to…
In March 2023, New Zealand garnered a spot among a select group of countries granted Approved Destination Status (ADS) by China's Ministry of Culture and Tourism. This development marked the country's phased reopening of its borders. In the…
In March 2023, New Zealand was announced as one of the select few countries granted approved destination status (ADS) by China's Ministry of Culture and Tourism, as China began re-opening its borders. Before the pandemic, China stood as New Zealand’s…
The upward trajectory of inbound arrivals, buoyed by China's borders reopening and the resurgence of Chinese tourists to New Zealand, played a pivotal role in sustaining the growth of value sales in the lodging sector throughout 2023. This momentum…
The robust rebound in bookings that began in 2022 has persisted into 2023, propelled by pent-up travel demand and increasing prices that have contributed to value sales growth. Despite air capacity constraints and labour shortages, available…
In late 2021, the New Zealand Government unveiled a phased approach to reopening the country's borders post-pandemic, spanning from July to October. However, prompted by quicker reopening timelines in other nations, the government expedited the…
The number of households is set to increase moderately in New Zealand over 2022-2027, with single person becoming the dominant household type. In 2022, household spending was affected by inflation, which stood at 7.2% elevating living costs. The…
New Zealand is projected to experience moderate economic growth over the period of 2022-2027, leading to an increase in per capita gross income. Later Lifers, particularly the 65+ age group, are expected to dominate the top-income band and shape…
In 2022, Auckland remained New Zealand's most populous city and is projected to maintain its position as the largest consumer market in New Zealand in 2027. Meanwhile, Wellington and Auckland led in digital connectivity, fostering digital…
The Wellington in New Zealand report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…
The Hamilton in New Zealand report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…
The Auckland in New Zealand report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…