Netherlands

Sales of combustible tobacco products such as cigarettes, cigars, cigarillos and smoking tobacco continued to decline in both volume and real value (at constant 2022 prices) terms in 2022. Any sales increases in current value terms were mostly being…

From 1 July 2022, tobacco heating devices have been facing the same regulatory conditions as combustible tobacco products. That means that there is an advertising ban and display ban in place for these products, a minimum age of 18 years to buy and…

One of the leading factors contributing to decline in sales of smoking tobacco over the last two years was that the excise tax increased in 2021. The government in the Netherlands is now increasing the excise on smoking tobacco at the same time as it…

Some smokers have been switching to cheaper brands of cigarettes in order to reduce their expenditure on these products. This was being driven by the reduction in purchasing power as a result of the high inflation rates being seen in the Netherlands,…

Within the pack types used in the packaging of toothpaste, squeezable plastic tubes accounted for the dominant share in 2022, with folding cartons the next biggest pack type. Toothpaste brands are increasingly launching sustainably packaged products…

Manufacturers of sweet biscuits, snack bars, and fruit snacks faced significant challenges in cost control during the 2022 and the first months of 2023. The ongoing war in Ukraine resulted in shortages of key raw materials like grain, oil, and sugar,…

Sugar confectionery experienced a tumultuous period during the pandemic, and the subsequent Russian invasion of Ukraine added further strain to the category. Rising energy prices, increased costs of sugar, transportation, and packaging materials…

In 2023, sales of snacks are set to decline in retail volume terms. With the pandemic under control, consumers have more opportunities to engage in activities outside of their homes, leading to a decrease in snacks consumption compared to the peak…

Savoury snacks, as a product area, has been negatively affected by the Russian invasion of Ukraine. Multiple factors contributed to a sharp rise in average unit price for many savoury snacks. Leading products like potato chips faced challenges such…

Sales growth of ice cream in 2023 will not solely be driven by warmer summers. Factors such as increased ice cream consumption outside of the warmer months, the popularity of gourmet ice cream, and the introduction of a wider variety of new flavours…

During the pandemic, gum, as a product area, experienced added challenges. With reduced social interactions, increased remote work, and home schooling, mouth fresheners became less relevant to consumers. Unfortunately, even after the pandemic…

During the pandemic, consumers sought comfort in chocolate due to spending more time at home and had limited access to foodservice outlets. However, in 2023, there is a slight decline in chocolate sales volume, especially noticeable in the tablets…

New legislation was introduced in 2021 which limited the permissible discount percentage on wine at 25%, which dealt a significant blow to the category. This restriction alongside consumers returning to more active lives outside the home put pressure…

In 2022 sales of spirits through the off-trade were under pressure, with sales declining in volume terms after the strong growth seen during the pandemic. As restrictions were lifted and COVID-19 fears subsided consumers started to spend less time at…

Retail sales of RTDs showed a small decline in volume terms in 2022. This was in contrast to the on-trade channel which continued to show a strong recovery after the sharp decline in sales seen in 2020. Despite this, the on-trade channel still only…

At the beginning of the review period, Heineken heavily invested in cider/perry. The company had the ambition of making cider/perry a mainstream category within alcoholic drinks, with the goal of making both the Jillz brand and Apple Bandit major…

In 2022, beer experienced an almost complete recovery in total volume terms compared to 2019 pre-pandemic sales levels. In comparison to 2021, there was a much stronger recovery in on-trade sales, albeit this led to a decline in off-trade sales. The…

In 2022, the full reopening of on-trade establishments had a significant impact on the development of alcoholic drinks in the Netherlands. This was due to the fact that on-trade outlets had been closed for extended periods during the pandemic and…

In 2022, the Netherlands saw stable birth rates, but deaths exceeded births for the first time since 1900. Immigration, particularly from Ukraine, contributed to population growth. The housing crisis worsened due to increased demand, leading to a…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.