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This podcast discusses the key pillars for a successful digital strategy in the beauty and luxury industries, the importance of consumer engagement and inspirational content, and developments in the personalisation/customisation trend. Listen for complete insights.
Continue reading "Fashion Friday: Digital Strategies in Luxury and Beauty" »
The global female population totalled an estimated 3.6 billion in 2014 and is expected to reach 4.2 billion by 2030. Average disposable income amongst women is the highest it's ever been, and women are living longer than men.
What are you doing to reach this growing market?
View now to learn:
- The size and distribution of the female consumer market
- Literacy and education rates
- Labour participation
- Purchasing power
Continue reading "The Rising Power of Female Consumers" »
Data: 16 de Março de 2015
Localização: Hotel Unique, São Paulo, Brasil
Descrição do evento: “O LuxuryLab.MX é um Summit de luxo que acontece desde 2011 e tem a troca de experiências como seu objetivo principal. Foi consagrado como o evento de inteligência e tendências do mercado de luxo mais importante da América Latina e se destaca como o espaço onde os líderes da indústria têm acesso às informações mais atuais e relevantes sobre tendências, luxo sustentável e estatísticas do mercado internacional. Assim como no México, o LUXURYLAB.BR receberá 200 participantes, entre presidentes e alto executivos de importantes empresas do segmento Premium e acontecerá no dia 16 de março de 2015 no Hotel Unique, em São Paulo.”
Continue reading "Euromonitor participa da primeira LuxuryLab.BR" »
Event Name: Luxury Marketing Thailand 2015
Location: Bangkok, Thailand
Date: 26 - 27 March, 2015
Event Description: Creating a conference to elaborate on market share and brand awareness in Thailand through effective Luxury Branding and Digital Marketing strategies
Continue reading "Euromonitor to Speak at Luxury Marketing Thailand 2015" »
2015 will be another challenging year for the luxury goods industry. In particular, economic instability, social unrest and political conflict will have a major impact on what were previously fast-growing emerging markets. These factors are tipping growth sales toward developed markets. Watch the video for complete insights.
Continue reading "The Luxury Goods Industry in 2015" »
Analyst Insight by Virgilijus Narusevicius - Senior Data Scientist
In this article, we have attempted to characterise category leaders across FMCG industries and the typical market shares they achieve. “Category leader” is generally a highly coveted status as it allows price-setting power and a better ability to influence category trends, enables economies of scale and implies a better bargaining power over retailers and suppliers. It also suggests that the company is doing many things right and it is thus rather common to benchmark against the category leaders and study their past strategies. However, category leader shares vary between industries and a successful company in one industry may differ from another.
Figure 1: Average Category Leader Share across FMCG Industries
Source: Euromonitor International
Note: Retail value sales
Continue reading "Estimating Category Leaders in FMCG Industries" »
Euromonitor analysts discuss the key events impacting foreign investment, population, tourism, tax rates, social media, politics, consumer confidence and other factors impacting consumer spending trends in Asia Pacific countries moving into 2015. Watch the video for complete insights.
Continue reading "Asia Pacific Recap: Key Events that Shaped the Region in 2014" »