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127 posts categorized "Luxury Goods"

July 20, 2014

Fashion Speaks: The Growth Potential for Wearable Digital Electronics

Weeteck_loo MayLing_Tham

Euroasia_yvonne kok_LThumbWith Wee Tek Loo, Head of Consumer Electronics and May Ling Tham - Head of Personal Accessories and Eyewear 

Moderated by Yvonne Kok, Head of Industry Research


Wearable devices, such as the Nike Fuel Band and the Samsung Galaxy Gear are manufacturer driven products that do not yet address any major functions better than a smartphone. So far, only fitness tracking devices are driving sales in the category as they serve a practical and motivational purpose. Other devices such as the Galaxy Gear suffer from poor aesthetics and bulky design. Until Apple releases its highly anticipated watch, which has the potential to disrupt the industry in the same way that the iPhone did, many manufacturers of electronics and watches are adapting a wait-and-see approach to wearable devices.

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July 16, 2014

Global Luxury Jewellery and Timepices: Key Trends and Growth Prospects

Fflur Roberts, Head of Luxury Goods Research at Euromonitor, recently spoke at Jewellery & Watch London. Euromonitor and Jewllery and Watch are pleased to offer Fflur's presentation exclusively.

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Michael Kors’ Marketing Strategy Pays Off

Euroasia_Chloe.Wu_LThumbWith Chloe Wu, Personal Accessories & Eyewear Industry Analyst

Michael Kors is investing heavily in marketing its new diffusion line and as a result, consumers are associating the company as a lifestyle brand in line with Coach and Tory Birch. The company is also using social media as a way to use consumers to market its brands. It has a blog site called MK Timeless where consumers can upload pictures of their Michael Kors watches and a campaign called Watch Hunger Stop where the company donates money to the World Food Program for every 100 series timepiece purchased. These marketing strategies have paid off for the company with strong brand equity.

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July 2, 2014

Euromonitor to Speak at LUXURYLAB.MX

Banner-llmx-EUROMONITOR-800px-X-125px-01072014-v2Event Dates: August 25th, 2014

Location: The St. Regis Mexico City
 
Presentation Time:  Monday August 25th

Event Description: LUXURYLAB.MX is the most important market intelligence event for the luxury market in Latin America. Founded in 2011 by LoveBrand Comunicación.

Speaker: Fflur Roberts, Head of Luxury Goods

Presentation Title: “The Rise of Global Wealth and Luxury Spending in Emerging and Developed Markets”

Presentation Descripton: The global picture of wealth is changing, with the number of high-income earners in emerging and developing countries rising rapidly. Are luxury brands taking sufficient advantage of this growth to drive profits? Insights into the profile and spending habits of high income earners and long-term forecasts on the wealth shift towards emerging markets can help luxury brands plan strategically. This presentation will focus on this consumer group and their impacting on expenditure across a wide range of high-end goods and services in both Latin America and other chore regions.

Website: http://www.luxurylab.mx/

On Twitter: @EuromonitorES, @luxurylabmx

June 25, 2014

Tiffany & Co: At What Point Does Affordable Luxury Prove Costly?

Rob WalkerAnalyst Insight by Rob Walker - Contributing Analyst

View Rob Walker's profile on LinkedIn

When a luxury brand renowned for high-end products takes a big chunk of its portfolio downmarket, there are risks. The biggest is that its prestigious image becomes diluted and affluent consumers drift away. Tough times call for bold decisions, though. Rewind a year and a half and US luxury jeweller Tiffany & Co found itself in choppy waters. Sales were sinking like a stone in its core home market, and in its New York flagship especially. Revenue in Europe and Asia Pacific was in freefall too.

In a bid to turn things around, Tiffany ramped up its participation in affordable luxury. At its famous New York flagship on Fifth Avenue, well-heeled shoppers could still spend upwards of US$50,000 on a piece of statement jewellery, or US$5-10,000 on a piece of fine jewellery. But, low-priced silver jewellery, typically costing less than US$500 a piece – and led by a new range branded as the Atlas collection – began to grow in visibility. Few retailers anywhere in the world offered products covering such a cavernous price spectrum.

Tiffany & Co: Global Net Sales

Source: Euromonitor International from company press release

Continue reading "Tiffany & Co: At What Point Does Affordable Luxury Prove Costly?" »

June 18, 2014

Luxury Goods Companies should Target Latin America through Social Media

 

Latin America is one of the fastest growing regions in the world for internet users, and luxury brands looking to target consumers in the region should use social media for interaction. Countries like Brazil and Mexico offer the largest opportunities for luxury players, but e-commerce is on the rise in smaller countries such as Chile, Peru and Colombia, all of which are showing demand for luxury goods.

Learn more about Club e-Luxe

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May 11, 2014

Women a Key Target Audience for Luxury Watchmakers

Warangkana AnuwongAnalyst Insight by Warangkana Anuwong - Senior Personal Accessories and Eyewear Analyst

View Warangkana Anuwong's profile on LinkedIn

Men remain the core target audience for luxury watches, particularly in the mechanical and digital categories. Globally in 2013, men’s luxury timepieces accounted for a 64% share of sales of overall luxury timepieces, with women’s luxury timepieces accounting for the remaining 36%.

However, women are assuming greater importance in this category for several reasons. The female population has been growing for several years. Over 2008-2013, the world’s female population grew by 6.5%, slightly higher than the male population. This growth trend is expected to continue over the next five years, with women set to account for close to half the world’s total population by 2018.

 

Continue reading "Women a Key Target Audience for Luxury Watchmakers" »

April 30, 2014

On-Demand Webinar: The Rise of Luxury Spending in Emerging Markets

The-Rise-of-Luxury-Spending-in-Emerging-Markets-Web-BannerDrive Consumer Expenditure by Tapping into Emerging Wealth Markets

The global picture of wealth is changing. The number of high-income earners in emerging markets is rising rapidly, yet few companies are taking advantage of this growth to drive profits.

This webinar provides insights into the profiles and spending habits of high income earners and long-term forecasts for wealth distribution, helping you develop a more strategic plan for growth. 

Discover:

  • What markets hold the most opportunities for expansion
  • Pivotal trends shaping the future of the luxury goods market
  • Short and medium term strategies used by the world's most prominent luxury brands for success

visit our webinar archivePlay-recording-new

Continue reading "On-Demand Webinar: The Rise of Luxury Spending in Emerging Markets" »

April 29, 2014

Long Term Trends Among High-Income Earners in BRIC

EMI_risingCapacity-v1.0

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The high-income population in the BRIC countries of Brazil, Russia, India and China – defined as population with an annual gross income of US$150,000+ – is expected to continue to grow strongly in the long term, expanding by 195% over 2014-2030. However, their share in the population aged 15+ will decline, reflecting the robust expansion and growing incomes of the BRIC middle class. This highlights the rising potential for affordable luxury goods and services in key emerging markets.

Continue reading "Long Term Trends Among High-Income Earners in BRIC" »

April 9, 2014

Global Luxury Goods: Where Now, Where Next

Fflur_RobertsAnalyst Insight by Fflur Roberts - Head of Luxury Goods Research

View Fflur Roberts's profile on LinkedIn

Euromonitor International’s latest research on the global luxury goods market indicates that luxury companies began 2014 with similar expectations to those in 2013 with regard to the challenges of sourcing and maintaining growth.

Led by Luxe Corp’s team of business experts, Euromonitor International will be joined by leading industry experts, luxury companies and retailers at The Club e-Luxe International Summit on 5 June 2014 to discuss the latest trends in luxury goods and the challenges facing today’s luxury bands and retailers, competing in a world where the line between the virtual and the physical world is becoming increasingly blurred and the one size fits all approach no longer exists.

During this one-day event, presentations, live demonstrations, debates, roundtables and conversations will be made by digital luxury experts, analysts, inventors, developers, designers and executors.

Continue reading "Global Luxury Goods: Where Now, Where Next" »

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Recent Posts

Fashion Speaks: The Growth Potential for Wearable Digital Electronics

Global Luxury Jewellery and Timepices: Key Trends and Growth Prospects

Michael Kors’ Marketing Strategy Pays Off

Euromonitor to Speak at LUXURYLAB.MX

Tiffany & Co: At What Point Does Affordable Luxury Prove Costly?

Luxury Goods Companies should Target Latin America through Social Media

Women a Key Target Audience for Luxury Watchmakers

On-Demand Webinar: The Rise of Luxury Spending in Emerging Markets

Long Term Trends Among High-Income Earners in BRIC

Global Luxury Goods: Where Now, Where Next