Kuwait

In 2023, Kuwait's beauty and personal care sector is flourishing amidst global economic unpredictability, upheld by the nation's stable low inflation rate. With robust demand driven by population growth and economic expansion, opportunities abound…

In 2023, tissue and hygiene is witnessing a shift towards higher quality products over cheaper alternatives, benefiting various categories. Growing awareness of reproductive health and baby care is driving demand for sanitary care and…

Kuwait is an affluent country largely populated by people with cultural and religious imperatives to adhere to strict hygiene practices, thus presenting significant opportunities for home care brands. In line with this, home care saw steady gains in…

Kuwait’s hot climate, fast pace of life and unpotable drinking water present strong opportunities for soft drinks players. However, the health and wellness trend, and particularly rising concern over the country’s rates of obesity and diabetes, have…

In 2023, hot drinks recovered fully from the COVID-19 pandemic, which positively impacted the off- and on-trade, with the latter seeing the strongest recovery. Unlike many other countries across the world, Kuwaitis are being less affected by global…

Frequent government changes have led to political instability in Kuwait and corruption is pervasive, although state finances remain in rude health. A strong economic performance is due to high oil prices, as well as solid domestic demand, but…

In 2023, staple foods perform well due to their essential nature. There is a shift towards convenience, as consumers fully resume pre-COVID-19 habits. Bread is the main staple, with rice highly popular. There is also a move to healthier variants as…

In 2023, Kuwait is facing economic challenges due to both global inflation and the restrictions on expat entries, causing a slowdown in demand for cooking ingredients. Inflation, notably soaring cooking oil prices, directly affected both…

The harsh climatic conditions in Kuwait with extreme heat, rising pollution and large amounts of dust continue to play a key role in driving demand across key OTC categories, in particular analgesics and cough, cold and allergy (hay fever) remedies.…

In 2023, dairy consumption remains high despite the many negative factors that are currently impacting the industry, such as inflation and Kuwaitisation, which has resulted in decreased population. Nonetheless, due to the industry’s essential nature,…

Snacks remain popular in Kuwait seeing healthy growth in 2022 and 2023. Sales are being supported by the expansion of modern grocery retailers and the rise of e-commerce which is improving access to a range of snacks. Despite this, the country’s high…

The sale and consumption of alcoholic drinks are illegal in Kuwait and, therefore, 100% of sales generated in Kuwait’s alcoholic drinks industry comes from non alcoholic beer. The category saw an upturn in its performance in 2022 as it witnessed some…

Tobacco remains under pressure in 2022, despite the pandemic coming to an end. Cigarettes continues to see volume decline, while cigars and cigarillos have returned to growth after witnessing decline in 2021. The outbreak of COVID-19 in 2020…

Positive growth was seen in retail in 2022 as shopping in malls remained a popular pastime among Kuwaitis. However, e-commerce boomed during the year as investment in tech start-ups brought more convenience to consumers. Kuwait’s population is young,…