Kazakhstan

Sports nutrition continues to recover from the slump in retail volume and current value sales in 2020, caused by the closure of gyms and lockdowns, home seclusion and social distancing measures to stem the tide of the Coronavirus (COVID-19) pandemic.…

In 2023, paediatric consumer health is set to continue to perform well, with all categories projected to post fast retail current value growth, supported by high inflationary pressure on prices, and almost all categories expected to post further…

Herbal/traditional products is a quite stable category in Kazakhstan, with no dramatic developments. However, drugs for the treatment of the genitourinary system, antitussives and liver and throat are being sold more widely and actively in the…

Over 2023, digestive remedies is projected to see good retail volume growth and faster retail current value sales, supported by inflationary pressure on prices. The heightened stress and anxiety and a tendency among some consumers to overeat or fall…

Dietary Supplements in Kazakhstan remains an attractive proposition for manufacturers and distributors in 2023, as their prices are not regulated by the Tariff Regulatory Authority. Dietary supplements continues to grow healthily in retail volume and…

Over 2023, dermatologicals is expected to see fast retail current value growth across categories, supported by rising prices amid a highly inflationary climate. In retail volume terms, growth is set to be positive, if more moderate than in current…

Cough, cold and allergy (hay fever) remedies is experiencing a level of stabilisation in 2023. Following strong retail volume growth in the wake of the Coronavirus (COVID-19) pandemic, almost all categories are projected to see slower retail volume…

In general, consumer health in Kazakhstan is performing well towards the end of the review period. However, high inflation, increases in the costs of raw materials for the production of medicines and changed or disrupted logistics/supply routes have…

Analgesics is projected to continue to post fast retail volume growth over 2023. The potential for even higher growth is restricted by many households retaining stocks of analgesics purchased during the Coronavirus (COVID-19) pandemic. One clear…

Overall, yoghurt and sour milk products is expected to register double-digit current value growth, but much more muted volume growth. Kazakhstan has strong trade links with Russia in particular and its war in Ukraine is negatively impacting the Kazak…

Other dairy is expected to register double-digit current value growth, but much more muted volume growth. Kazakhstan has strong trade links with Russia in particular and its war in Ukraine is negatively impacting the Kazak economy and leading to high…

Drinking milk is expected to register moderate volume growth in 2023, partly supported by continuing population growth. In addition, prices are expected to stabilise, and this is also expected to support volume sales. Shelf stable milk continues to…

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine is negatively impacting the economy and leading to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to…

Though cheese is expected to register double-digit current value growth, volume sales are expected to fall slightly. Kazakhstan has strong trade links with Russia in particular and its war in Ukraine is negatively impacting the Kazak economy and…

Butter and spreads is expected to register double-digit current value growth, but much more muted volume growth. Kazakhstan has strong trade links with Russia in particular and its war in Ukraine is negatively impacting the Kazak economy and leading…

Baby food is expected to register double-digit current value growth and much more moderate constant value growth. Kazakhstan has strong trade links with Russia in particular and its war in Ukraine is negatively impacting the Kazak economy and leading…

The number of households is set to increase moderately in Kazakhstan over 2022-2027, with other remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 15% elevating living costs. The fastest…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Weakness in the rule of law negatively impacts economic freedom in Kazakhstan and the state’s authoritarian tendencies remain, but government finances are solid. Although the economy is set to perform relatively well, the export base is undiversified…

The Astana in Kazakhstan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…