Yang Hu Insights Manager, Health & Beauty Asia
seoul
Chinese, English, Korean
About Yang
Yang is responsible for providing regional cross-industry insights on health and beauty across Asia, working with local analysts to deliver high quality market analyses to all clients.
Yang joined Euromonitor in 2022 with seven years of experiences in strategic planning and venture development in the beauty and retail industry. She previously worked at Beiersdorf as an early innovation and venture development manager, managed research studies and projects launching in new vertical and market.
Recently Published Work
Women's Health in Asia Pacific: Adapting Solutions to Local Consumer Needs and Lifestyles
Yang Hu
Embracing women’s wellness through dedicated solutions that cater to unique needs requires a holistic outlook factoring in an integrated physical, nutritional, emotional, and lifestyle spectrum. In Asia Pacific, emerging trends in women's health are also increasingly tailored to the region's unique consumer behaviours and demographic dynamics.
Has Douyin Become the Next Big Channel for Supplement in China?
Yang Hu
Since the pandemic, China's vitamins and dietary supplements market has experienced robust growth, and sales through digital channels have been expanding continuously. The market size of consumer health products in China was USD57.1 billion in 2023, with an e-commerce penetration rate of 42%. In this evolving market, Douyin, as China's most popular short-video platform, has quickly risen to become a popular platform for purchasing health products.
Beyond Tradition: The Blooming Market of Men’s Grooming in Asia
Yang Hu
The evolution of self-care among men, with factors such as societal change and growing interest in skin care and fragrances, is contributing to more male consumers looking beyond the traditional men’s grooming category for beauty and personal care products.