Lauren Acker Research Analyst
chicago
English
About Lauren
Lauren is a Senior Research Analyst focused on the US consumer appliances, consumer electronics, and video games markets.
Lauren advises clients across the her focus industries, providing differentiated insights through trend identification informed by data analytics. Lauren previously worked in equity research, providing investment recommendations and analysis on stocks in the telecom and media and entertainment industries.
Recently Published Work
Occasion Cleaning and the Future of Home Care and Appliances
Lauren Acker
Post-pandemic, consumers are cleaning less often, shifting from daily routines to cleaning only when necessary, a trend known as "Occasion Cleaning." Furthermore, household sizes are decreasing globally due to stagnant population growth, diminishing the demand for regular deep cleaning and impacting the utilisation of home care products and appliances.
CES 2024: Manufacturers Bank on AI and Assistive Tech To Drive Revenue Growth
Lauren Acker
At CES 2024, established and emerging players in the appliances and electronics space showcased their latest innovations, adapting to an uncertain and ever-evolving landscape post-pandemic.
Top Three Trends for Appliances and Electronics Brands from CES 2023
Lauren Acker
With intense competition within the consumer appliances and electronics space, companies must find ways to differentiate themselves. Euromonitor International walked the halls of CES and identified key trends for appliances and electronics brands to help them navigate amidst a weak economic climate.