Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
While the pandemic has significantly challenged more than half of Brazilian families to maintain their consumption patterns and the country continues to struggle with food insecurity, the most typical eating staple foods nationally (based on rice and…
In recent years, the adverse and unpredictable economic situation in Argentina in general and high inflation in particular have put pressure on demand for health and wellness staple foods, due largely to the higher prices that are inevitably charged…
The COVID-19 pandemic placed health and wellness concerns front and centre in consumers’ minds, and this was a trend that was maintained in 2022. More and more consumers are making health a key priority in their daily lives, and actively looking for…
With the health trend gathering momentum on an annual basis in Belgium, the importance of product Nutri-Scores has been strengthening. In general, local consumers are seeking out staple products that are good for their health and which feature…
Amidst heightened awareness amongst Chinese consumers of the adverse effects of excessive sugar consumption, the rise of low sugar and no sugar claims is evident across various product types, particularly staple foods. Within baked goods, traditional…
With local consumers becoming increasingly health-conscious and looking for healthier breakfast options, the demand for low or no added sugar breakfast cereals in Germany has increased in recent years. These alternative options contain reduced levels…
Consumers’ health consciousness and interest in nutrition were growing even before the pandemic. However, after COVID-19 hit Japan, the health and wellness trend accelerated, as consumers strived to maintain their general health to lessen the risk of…
Alongside rising consumer awareness in the UK on the importance of healthy nutrition, the HFSS regulation (High in Fat, Salt, and Sugar) has become a catalyst for even greater innovation in the health space. In October 2022, restrictions on product…
In 2022, sales of plant-based alternatives to meat and seafood grew at a slower pace, leading to speculation that this is no longer a top trend. Due to rapid inflation and supply chain disruptions since the pandemic, consumers looked for…
As the inflation rate increased in the country, consumers became increasingly indecisive at the point of purchase in 2022, and price tended to elevate in importance in the decision-making process. In fact, the National Institute of Statistics (INE in…
Consumers are becoming more concerned about sustainability, climate impact and animal welfare, as well as health issues, which is leading to a decline in meat consumption on a regular basis and promoting a choice of meat free alternatives. Thanks to…
The oat boom continues expanding in Finland. Not only are oats a traditional Nordic superfood, but there is also considerable new product development allowing brands to deliver value-added benefits. The health benefits of oats are widely known in…
The number of people adopting vegan, vegetarian and flexitarian diets is growing in France. While still somewhat underdeveloped as compared to neighbouring markets such as the UK and Germany, this trend has gained momentum in recent years, primarily…
Pasta has seen demand rise as a result of the COVID-19 crisis. As a staple product that can be stored and cooked easily, even by novice cooks, pasta saw great sales growth during the lockdown period and continued to benefit even after the easing of…
Health and wellness staple foods saw a strong year in terms of value sales growth in 2022, with demand fuelled by a sharp rise in unit prices. Strong sales also came from categories like gluten-free and meat substitutes, as a growing number of Czech…
Traditionally, an Indian breakfast generally consisted of cooked food such as idli, dosa, paratha, and upma. However, in the past few years, with increasingly hectic lifestyles, urban consumers have been pressed for time, and consumers have looked…
Rising health awareness is increasingly driving Indonesians to make dietary changes in an effort to improve their nutritional intake, lose weight and reduce the risk of certain diseases. This trend – which was reinforced by concerns surrounding…
In packaged cakes, there is a growing demand for products that both satisfy the need for indulgence while still being considered a healthy eating option. In this context, Italian consumers are looking for low fat and low sugar cakes and that are rich…
While sales of meat free staple foods remained negligible in Mexico in 2022, various brands of plant-based meat alternatives are becoming more visible on retail shelves. Previously, these products were available almost exclusively via specialist…
Bread is the most commonly eaten major source of carbohydrates in New Zealand. However, keto diets and an overall increasing awareness about managing caloric intake is seeing consumers seek out low carb versions of their favourite products. Goodman…