Dietary supplements is a booming business that accounts for a growing share of global consumer health retail value sales each year. As the health literacy of the general public improves, they increasingly turn to dietary supplements to improve or maintain their health, and growing healthcare costs and incidence of chronic illnesses lead consumers to these products as a preventive measure. Dietary supplements are progressively more targeted with specific formulations by need state, and the growing concern of cognitive well-being has driven the retail sales of memory health supplements. In 2013, memory health supplements outpaced the category as a whole to reach US$1.5 billion worldwide.
Global Retail Value Sales Year-On-Year Growth of Dietary Supplements and Memory Health Supplements 2008-2013
Source: Euromonitor International