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January 27, 2015

Estimating Category Leaders in FMCG Industries

Virgilijus NaruseviciusAnalyst Insight by Virgilijus Narusevicius - Senior Data Scientist

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In this article, we have attempted to characterise category leaders across FMCG industries and the typical market shares they achieve. “Category leader” is generally a highly coveted status as it allows price-setting power and a better ability to influence category trends, enables economies of scale and implies a better bargaining power over retailers and suppliers. It also suggests that the company is doing many things right and it is thus rather common to benchmark against the category leaders and study their past strategies. However, category leader shares vary between industries and a successful company in one industry may differ from another.


Figure 1: Average Category Leader Share across FMCG Industries



Source: Euromonitor International

Note:  Retail value sales

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January 21, 2015

New Year, New Diet: How to Connect with the Weight-Conscious Consumer


New Year’s weight-loss resolutions might last, but only for some

In early January of each year, millions of consumers resolve to lose weight or improve their eating habits. Unfortunately, New Year’s resolutions do not always last for more than a few weeks and by Valentine’s Day many will have already returned to their usual eating habits. However, some consumers with particularly strong will power are able to successfully follow a weight-loss diet, whether all the time or as-needed throughout the year. Others choose to actively monitor what they eat from day to day in order to maintain a consistent number on the scale.

To better understand the weight-conscious consumer, Euromonitor International reached out to 16,300 online consumers in nine markets in the 2013 Global Consumer Trends survey. This article examines who these consumers are, how dieters differ from weight ‘maintainers’, and how marketers can target both groups more effectively.

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January 14, 2015

Alcoholic Drinks – December 2014 Overview of New Product Launches

Spiros_MalandrakisAnalyst Insight by Spiros Malandrakis - Senior Alcoholic Drinks Analyst

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This monthly summary highlights the most interesting product launches in December, with a focus on the direction the alcoholic drinks industry is taking in terms of innovative developments.

Gluten-free beer:  Genuine potential or another passing fad?

January traditionally marks the inflection point for short lived, hangover –induced resolutions, sobriety-led shifts to healthier eating and drinking habits and, unsurprisingly, the alcoholic drink industry’s annual low point.

The overindulgence gives way to regrets as over-proof spirits are temporarily banished to the back of bars and minds, providing an opportunity for lower abv and non-alcoholic alternatives to enjoy their brief month under the limelight.

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November 19, 2014

Going Vegan for Weight Loss and Heart Health

Simone_BarokeAnalyst Insight by Simone Baroke - Contributing Analyst

Can a diet totally devoid of animal protein be healthy for humans who are, by design, omnivores? Common sense would suggest not, but research begs to differ. A new study is just out, attesting to the fact that a stint of vegan eating boosts both heart health and weight loss, and without imposing restrictions on caloric intake. Could the annual January diet craze be in for a vegan overhaul? This would indeed be music to the ears of purveyors of carbohydrate foods, may they be potato growers, bakery manufacturers or noodle bars.

Healthier in just one week

Rarely has a diet come under such sustained and fervent criticism as the vegan diet. Not enough iron, zero vitamin B12, too little protein, lack of variety and, perish the thought, no dairy – surely this can’t be a healthy way to live?

However, plenty of evidence, much of it gleaned from population studies that reach back decades, suggests otherwise. For example, there is the oft-quoted Danish example, where, due to post-WW1 rationing, animal protein, fats and alcohol were severely restricted, forcing the population to subsist largely on potatoes, bread, barley and vegetables. As a result, the country recorded the lowest mortality rate from non-infectious chronic disease (this includes cardiovascular disease) in its entire history.

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November 15, 2014

Europe’s Leading Health Trends: What is Driving Innovation and Opportunities for Functional Ingredients?

Ewa HudsonAnalyst Insight by Eva Hudson - Head of Health and Wellness Research

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More natural, more protein and more nutritional content in general; this is where the European health and wellness market seems to be heading in the immediate future. In this article, we look at those health and wellness prime positioning platforms that are predicted to achieve the highest growth performance in Eastern and Western Europe over the 2014-2019 forecast period.


Weight management: All about nutrient density and protein

After general wellbeing, weight management is the largest positioning platform for health and wellness food and beverages in both Eastern and Western Europe, with value sales amounting to US$57.1 billion in 2014. Due to market saturation, particularly in Western Europe, growth expectations over 2014-2019 are not exactly overwhelming.

However, since obesity is set to remain a foremost public health concern in Europe for the foreseeable future, the market for products that address this issue will continue to evolve, even if it will not gain much in size.

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November 9, 2014

Nutrition Podcast Series: Fibre and its Fight for Attention in Nutrition


High fibre foods help lower cholesterol, reduce the risk of heart disease, assist in digestion and regulate weight. Fresh fruits and vegetables are natuarally high in fibre, but many recently launched packaged foods and beverages are capitalizing on this nutrition trend by adding fibre as an ingredient. Listen to the podcast for complete insights.

Listen as MP3

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November 7, 2014

The Backlash Against Sugar: The Facts

GinaWestbrookAnalyst Insight by Gina Westbrook - Director, Strategy Briefings

Our new Strategy Briefing, The Sugar Backlash and its Effects on Global Consumer Markets considers the impacts of this change on consumer behaviour; global ingredients markets; consumer markets such as packaged foods, soft drinks and health and wellness; company strategy and legislation. It's worth looking at current thinking on the pros and cons of sugar to contextualise the research.

doughnut.pngThe demonisation of sugar

Sugar has endured a tide of negative public opinion as the amount of scientific research linking the rise in sugar intake with obesity has increased. Governments are becoming increasingly concerned about the rising cost of illnesses such as type 2 diabetes and cancer, which have risen alongside weight gain. As fat is receding as the main culprit, recent media coverage and public discussion are now laying the blame for the growth of obesity and other health risks principally on sugary foods and drinks.

Sugar is now seen as a health risk by most, and as toxic as tobacco by some. This is leading to the introduction of a raft of voluntary and legal measures to help control intake. The new attitude is driving changes in consumption trends, including a conscious effort by consumers to either reduce their intake of sweet foods and drinks, or eschew sugar completely. Meanwhile, manufacturers are being forced to tackle the problem in various ways, including gradually reducing the content of their products, using alternative types of sweetener, or downsizing portions.

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October 17, 2014

Euromonitor to speak at Food Matters Live 2014


Tuesday 18 - Thursday 20 November 2014

Location: ExCeL, London

Conference: Euromonitor International will speak at Food Matters Live - a new event dedicated to food, health and nutrition. It will bring together the food and drink industry, retailers, food service providers, government, and those working in nutrition and health to tackle one of the most important challenges of our time - the relationship between food, health and nutrition.

The event combines an exhibition with a unique education programme including free-to-attend conferences, seminars, and practical demonstrations. It will bring together over 450 speakers, 200 exhibitors and thousands of visitors from across the food and health sectors, for three days of networking, debate and cross-sector collaboration.

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October 5, 2014

The Active Ageing Trend in Asia


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Euromonitor International estimates that there is a least 7 years of gap between life expectancy and healthy life expectancy globally. A new term ‘active ageing’, is emerging with increasing interest to close the gap. Today’s consumers are willing to spend on products that reduce the signs of ageing and address concerns over health issues. Packaged food and beverage markets are also benefited by active ageing trend in Asia Pacific. Manufactures have already tapped into the trend and introduced new products targeting aging consumers and people who are interested in anti-aging. 

Minji KimSpeaker: Minji Kim, Research Analyst


October 3, 2014

Euromonitor International Helps Promote Brazil-US Trade


Euromonitor International is excited to announce upcoming trade expos in Chicago and Houston to connect US importers, restaurants, grocers and food manufactures with leading Brazilian food and beverage exporters.  The goal of these events is to provide an opportunity for US companies to interact and conduct one on one business conversations with exporters from Brazil. There is no pressure to come to any agreements at this event, rather, the focus will be on sharing information about Brazilian food products  that are available to the US market.  In addition to meeting potential new suppliers, participating US companies will learn more about Doing Business with Brazil and are able to network with many other stakeholders within their respective industries.

For interested and qualified US companies that are outside the Chicago and Houston areas we will be covering travel expenses (including hotel accommodations at a business class hotel and flights to and from the event) to help facilitate attendance. 

The Houston, TX event will be held on Wednesday, October 29, 2014 at a downtown Houston hotel.

The Chicago, IL event will be held on Friday, October 31, 2014 at a downtown Chicago hotel.

We are expecting spots to fill up quickly, so please apply for an invitation and a Euromonitor representative will contact you to discuss your company’s participation in more detail. 



Continue reading "Euromonitor International Helps Promote Brazil-US Trade" »


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Recent Posts

Estimating Category Leaders in FMCG Industries

New Year, New Diet: How to Connect with the Weight-Conscious Consumer

Alcoholic Drinks – December 2014 Overview of New Product Launches

Going Vegan for Weight Loss and Heart Health

Europe’s Leading Health Trends: What is Driving Innovation and Opportunities for Functional Ingredients?

Nutrition Podcast Series: Fibre and its Fight for Attention in Nutrition

The Backlash Against Sugar: The Facts

Euromonitor to speak at Food Matters Live 2014

The Active Ageing Trend in Asia

Euromonitor International Helps Promote Brazil-US Trade