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324 posts categorized "Health and Wellness"

May 12, 2015

Brazil's Business Environment: Consumption in Economic Slowdown

250_brazilBusiness-v1.0On the surface, Brazil looks like an attractive market. It is the seventh largest global economy and has a population of 200 million, with high consumer expenditure and high demand for commodities.
But Brazilians are spending less, industrial confidence is deteriorating, and inflation is rising, meaning a future of slow growth and economic recovery.

Consumer goods companies operating in Brazil need to adapt their strategy to integrate the global market place. What are the reasons behind this slowdown and how can organisations work it to their advantage? 

Download our white paper today to learn:

› How Brazil’s rapid currency depreciation has affected its economy and consumers 

› Which consumer industries are slowing down and which have new opportunities

› Why the middle class is changing Brazil’s economic landscape


April 30, 2015

Kraft-Heinz’s Potential Impact on the Global Health and Wellness Market

Hope.LeeAnalyst Insight by Hope Lee - Senior Beverages Analyst

The forthcoming merger between Kraft Foods Group Inc and Heinz Co HJ has naturally generated widespread interest as well as discussions as to the huge impact the new entity, Kraft-Heinz, might possibly have on the overall packaged food and beverage market. How the new company can move Kraft’s flagging foods businesses forward is being discussed intently, for example. In the press release, the aim of the merger is said to look for, “Significant synergy opportunities with [a] strong platform for organic growth in North America, as well as global expansion, by combining Kraft’s brands with Heinz’s international platform.” This article takes a quick look at Kraft-Heinz’s potential impact on the health and wellness (HW) market, with a focus on what Heinz can perhaps offer to the new entity in Australia, India and Italy, as examples.

Continue reading "Kraft-Heinz’s Potential Impact on the Global Health and Wellness Market" »

April 28, 2015

Challenges and Opportunities in Targeting the Senior Consumer

250_seniorConsumer-v1.0The senior market is a lucrative market to explore. The population over 60 stood at 912 million in 2014, representing 12.6 percent of the global population. By 2030, this segment will account for 18 percent, reaching 1.5 billion globally. While China is the fastest growing ageing market with over 60s forecast to grow by more than 46 percent between 2014 and 2030, Japan has the oldest population, with a massive 33 percent aged over 60. Japan is a model on the impact of this demographic shift, showing the effects of different methods of governmental intervention and product development opportunities.








Key findings:

  • E-health, home assistance and elderly-friendly services will drive technology developments in the senior market, with health being the most dynamic consumer expenditure category through 2030.

  • Efficacy and natural features remain key features when it comes to marketing beauty products to the over 60s.

  • Demand for luxury goods focusing on heritage and craftsmanship is popular among senior consumers.

  • As senior consumers usually invest in timeless, quality clothing, an older population will have a negative impact on sales volume in the apparel market.

  • Presbyopia represents a key market driver in eyewear.

April 20, 2015

Opportunities and Challenges in Specialty Food Ingredients


Thursday, April 23 | 9 a.m. CDT / 3 p.m. BST

The supply of speciality ingredients to the international food and drinks market presents varied opportunities and challenges.

Adding value is a priority for the global food and beverage industry, with consumers no longer looking for simple nutrition or hydration but demanding far more in terms of taste and quality, health and wellness, naturalness, and convenience. There are also many issues at supply level that are having a significant impact on business strategies, including economic challenges, sustainability, and regulatory issues.  Our presentation will discuss the activities of ingredients companies and their response to the opportunities and challenges in today’s global market.

Continue reading "Opportunities and Challenges in Specialty Food Ingredients" »

April 9, 2015

Health and Wellness RTD Tea: World Growth Prospects


Asian markets will be the main drivers of global sales of HW RTD tea over the forecast period, with local brands more popular than multinational brands. Vietnam’s explosive expansion in NH RTD tea will make it a very attractive market in the next few years. The Coca-Cola Co has lost share globally in HW RTD tea amid its minor position in the US’s NH category. The cola carbonates giant should look to make good progress in NH RTD tea to avoid missing opportunity.

April 6, 2015

Gluten-Free: Only the Tip of the Iceberg?

Simone_BarokeAnalyst Insight by Simone Baroke - Contributing Analyst

Gluten-free food value sales hit US$2.6 billion globally in 2014. Some within the industry claim that the market has peaked and that a decline in demand is imminent. However, considering that coeliac disease remains woefully underdiagnosed, combined with the fact that half the world’s population could potentially develop the condition if exposed to – as yet still unknown! – environmental triggers, it becomes clear that we might only be at the beginning of the gluten-free product tsunami. 

More people diagnosed, but many more still in the dark

Coeliac disease, a condition where the body’s immune system reacts to dietary gluten intake, resulting in damage to the intestinal lining, seems to be on the rise. For example, in Australia, where one in 100 people was previously believed to be affected, more recent research has led to the realisation that one in 60 females and one in 80 males have the condition. Last year, Nottingham University in the UK published a study that showed that there had been a fourfold increase in the diagnosis of coeliac disease in the UK since the 1990s, and the researchers are convinced that three quarters of cases remain undiagnosed. 

Continue reading "Gluten-Free: Only the Tip of the Iceberg?" »

March 8, 2015

New Technologies to Spell the End of Stevia?

Simone_BarokeAnalyst Insight by Simone Baroke - Contributing Analyst

Next year, a new generation of stevia sweeteners produced by fermentation instead of extraction is going to hit the market. In other words, the leaf of the stevia plant will soon be surplus to requirements. On the one hand, this is great news for the industry: it will save costs and provide a more consistent product with a superior taste profile. But it also means that stevia’s already wobbly status as the only “natural” low-calorie sweetener is about to be thrown into even greater jeopardy. 

Stevia sweeteners 2.0

In February 2015, US agricultural and food products giant Cargill announced that its food ingredients arm, in collaboration with Swiss food technology company Evolva Holding SA, had successfully developed a method of producing stevia sweeteners by means of fermentation, thus foregoing the laborious process of extracting them from the leaf of the Stevia rebaudiana plant. The product is expected to be ready for launch in 2016. 

Cargill is, of course, not the only ingredients player going down this route. US company Stevia First, for example, reported last year that it was working on developing microbial fermentation processes with the aim of producing steviol glycoside sweeteners. 

Continue reading "New Technologies to Spell the End of Stevia?" »

March 4, 2015

The Rising Power of Female Consumers


The global female population totalled an estimated 3.6 billion in 2014 and is expected to reach 4.2 billion by 2030. Average disposable income amongst women is the highest it's ever been, and women are living longer than men.

What are you doing to reach this growing market?

View now to learn:

  • The size and distribution of the female consumer market
  • Literacy and education rates
  • Labour participation
  • Purchasing power


Continue reading "The Rising Power of Female Consumers" »

February 18, 2015

Euromonitor to Speak at Ingredient Marketplace 2015


Event: Ingredient Marketplace

Dates: April 7-9, 2015

Location: Orlando, Florida

Description: Ingredient Marketplace is where buyers and sellers connect for exploration and innovation. Ingredient buyers and sellers from around the world will discover an expo hall of more than 350 booths, and learn from renowned speakers, training programs and presentations. Add in numerous networking and business development opportunities and you have an event you can't miss.

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February 10, 2015

Health and Wellness in Emerging vs Developed Markets: It’s all about Strategy and Exploiting Synergies

Ewa HudsonAnalyst Insight by Ewa Hudson - Head of Health and Wellness Research

View Ewa Hudson's profile on LinkedIn

The global health and wellness (HW) market was worth some US$774 billion in 2014 and continues to outperform the wider food and drink industries. Emerging markets stand out as highly dynamic, piquing the interest of international players, in particular. But what strategies to employ to stand any chance of success in little-known terrain? Are consumers in emerging markets ready for HW offerings? How do local players fit into the picture? Which companies and brands are doing well and why? Euromonitor International tackles these questions – and a lot more besides – in its just published report Corporate Strategies in Health and Wellness: Part 2 – Focus – Emerging Markets.


Emerging markets drive global HW growth

Although developed markets generated nearly 60% of total global HW value sales in 2014, in terms of growth, there is a pronounced shift towards emerging markets. By 2019, emerging markets are projected to account for 49% of global health and wellness product sales, up from just 28% in 2002.


Continue reading "Health and Wellness in Emerging vs Developed Markets: It’s all about Strategy and Exploiting Synergies" »


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Recent Posts

Brazil's Business Environment: Consumption in Economic Slowdown

Kraft-Heinz’s Potential Impact on the Global Health and Wellness Market

Challenges and Opportunities in Targeting the Senior Consumer

Opportunities and Challenges in Specialty Food Ingredients

Health and Wellness RTD Tea: World Growth Prospects

Gluten-Free: Only the Tip of the Iceberg?

New Technologies to Spell the End of Stevia?

The Rising Power of Female Consumers

Euromonitor to Speak at Ingredient Marketplace 2015

Health and Wellness in Emerging vs Developed Markets: It’s all about Strategy and Exploiting Synergies