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September 14, 2014

Euromonitor to speak at Health Ingredients Europe (Hi Europe) 2014

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Date: 2 – 4 December 2014

Location: Amsterdam RAI, The Netherlands

Conference: Euromonitor International is pleased to be a part of Health Ingredients Europe. The leading nutritional ingredients event, Health ingredients (Hi) Europe & Natural ingredients (Ni) have created a powerhouse exhibition that will provide a complete 360 perspective of the Nutritional + Wellness industry. Becoming the global meeting place for nutritional food and beverage innovation, HiE will highlight ingredients and solutions for food and drink formulation/reformulation, dietary supplements, nutraceuticals, organics and packaging & processing.

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Asia Continues to be a Driving Force in Health and Wellness

Diana.cowlandAnalyst Insight by Diana Cowland - Senior Health and Wellness Analyst

View Diana Cowland's profile on LinkedIn

Healthy food and drink is in demand globally, driven by the many individuals who are becoming more aware of their nutrition intake. Such products – particularly those with a functional positioning – are often more expensive than conventional packaged food and beverages. Despite this, global sales were up 3% over 2012-2013 in constant value terms, to reach an impressive US$749.6 billion in 2013, equivalent to 34% of total beverage and packaged food sales globally.

However, it is the emerging markets that are the global engine of growth in health and wellness (HW). Euromonitor International’s HW data shows that in 2013 of the top 10 fastest-growing countries in HW packaged food and HW beverages five and four of them were in Asia Pacific, respectively. While China (inclusive of Hong Kong) led, partly driven by the incredible demand for fortified/functional milk formula, opportunities do not only lie here. Indonesia, Vietnam, Thailand and India are significant growth markets – albeit from a smaller base – with increasing disposable income levels and rising availability of healthier food and drink. In addition, rising health concerns related to dietary intake are also helping to fuel this demand for health and wellness.

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September 7, 2014

Nutrition Podcast Series: Ongoing Innovation in Sodium Reduction

Diana.cowland

Lauren Bandy with Diana Cowland - Senior Health and Wellness Analyst and Lauren Bandy - Nutrition Analyst

Many consumers are aware of the health effects of a high-salt diet, and although the current health trend is to avoid sugars and fats, innovation in salt reduction is still an ongoing process. Currently most reduced salt food is implemented via stealth reduction so consumers are not aware they’re buying a product with lower sodium and therefore not aware of a difference in taste, but other methods are proving successful as well. Companies are developing apps that allow consumers to choose food items based on salt content and creating methods to enhance perceived saltiness using taste-modulating bioactive compounds, for example. Although companies and governments remain dedicated to reducing sodium consumption, there is still a long way to go to achieve a truly positive public health outcome.

Download as an MP3

Listen to other podcasts in the Nutrtion Podcast Series

Attention Turning Away from Fat as an Ingredient

Sugar Reduction in Food and Beverages

High-Protein Market Booming Globally, Creating Risk for Oversaturation

September 5, 2014

Low-FODMAP Diet: Could it Rival Gluten-free or Lactose-free Foods?

Diana.cowlandAnalyst Insight by Diana Cowland - Senior Health and Wellness Analyst

View Diana Cowland's profile on LinkedIn

Food intolerance is gaining traction globally as an increasing number of consumers perceive a diet free from gluten or lactose to be a healthier alternative. In fact, gluten- and lactose-free foods grew by US$1.7 billion over 2008-2013, nearly 2% of total health and wellness growth over this period. While the largest retail sales stem from Western Europe and North America, despite Australasia’s small retail size, the region leads global per capita retail sales of gluten-free products by some US$3/capita and ranks second in lactose-free products behind North America. Australia, in particular, has always been at the forefront of gluten-free product development.

Recently, the low-FODMAP diet – which removes from the diet certain carbohydrates that are poorly absorbed in the gut – developed at Monash University in Australia has reached the mainstream consumer in Australia and Europe. While the diet was developed in 1999 with the rise of gluten-free and lactose-free foods, it has only just begun to gain traction in the mass market. The low-FODMAP diet resonates with many consumers because it removes a variety of foods from the diet and so it does not require the individual to adhere to a stringent no-gluten or -lactose diet.

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September 3, 2014

Euromonitor International Helps Promote Brazil-US Trade

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Euromonitor is organizing a series of trade events in which local US companies will have a chance to meet one-on-one with leading exporters from Brazil to explore new business opportunities. The sectors of focus include: Food & Beverage, Home Construction and Décor, Machinery and Equipment, and Health Technology. In addition to meeting new suppliers, participating US companies will learn more about doing business with Brazil and are able to network with many other stakeholders within their respective industries.

If your company would benefit from participating in one of these events, please apply for an invitation and a Euromonitor representative will contact you to discuss your company's participation in more detail.


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September 1, 2014

Danone Sets its Sights on Becoming Number One in Milk Formula as it is Rumoured to be Selling its Medical Nutrition Business

Diana.cowlandAnalyst Insight by Diana Cowland - Senior Health and Wellness Analyst

View Diana Cowland's profile on LinkedIn

Danone is predominantly known for its dairy products and in particular for yoghurt. It is the number one yoghurt manufacturer with a 20% share of global sales in 2014, some 12% greater than its nearest rival Yakult Honsha Co Ltd. Danone’s activities go beyond dairy to bottled water, early life nutrition and medical nutrition – although it is rumoured to be divesting its medical nutrition business, apparently to boost its performance in milk formula. Its medical nutrition business is the smallest of its business units with reported sales of €1.34 billion in 2013, in comparison to its fresh dairy unit with reported sales of €11.8 billion, Danone’s largest. This move could ultimately boost its presence in the milk formula arena in Asia Pacific, the largest and fastest-growing market globally.

Danone’s medical nutrition business includes Nutricia medical, which itself contains a wide number of products including Souvenaid and Neocate, among others. A few months ago it was rumoured that Nestlé Health Sciences could acquire the business, but now Hospira is said to be in talks with Danone. It has been reported that this sale would include all brands that fall under its medical nutrition business. Hospira states that it is the world’s leading provider of injectable drugs and infusion technologies and so operates in a different space to Danone and one more clearly in line with Nutricia’s tube nutrition and medical device product portfolio.

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August 27, 2014

Strategy Briefing: Opportunities and Challenges in Global Participatory Sport

250_particSport-v1.1According to our new report, health and vanity have been the two largest influencers on consumer exercise.  Obesity has been identified largely as a public health issue due to excessive amounts of media coverage. Therefore, governments around the world have started many initiatives to encourage consumers to exercise more.  Some have even increased funding for public sports facilities or provided tax incentives. 

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Physical attractiveness has also been an important aspect of exercise, as mass media applies much pressure on the consumer to appear perfect, with many ads featuring airbrushed models.  This aspirational perfectionism has not only fuelled interest in exercise but has also increased body disorders, which have also risen over the past decade.

Some of the latest popular exercises include extreme sports such as rock climbing and adventure sports such as triathlons. Many health clubs continued to see growth in developed countries as well, even in spite of the recession.

The increased participation in exercise has led to marketing opportunities and product success in many industries, particularly apparel.  Sportswear sales have consistently outperformed the wide apparel market over recent years, with outdoor clothing becoming popular. 

“There are many market opportunities within apparel, health and supplements, sports and energy drinks, and electronics to cater to the exercise and health conscious consumer,” says Editorial Director, Gina Westbrook.  “Our report really highlights opportunities and challenges globally within exercise and sports consumption.”

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August 17, 2014

Euromonitor to speak at Fi Global Summit 2014

FI_Header_960x160-v4Event: Fi Global Summit

Date: 23-25 September, 2014

Location: Etc Venues, 155 Bishopsgate, London

Event Description: Fi Global Summit will provide an unbiased, content-rich meeting place to accelerate new ideas and gain an overview of key trends in the global food ingredients market and beyond. Through expert observations from industry leaders and thought provoking panel discussions, the Fi Global Summit (or Food Ingredients Global Summit)is a unique forum for leaders in R&D, Marketing and Innovation to connect across platforms, get the information that matters and debate some of the key sources of sustainable growth and profitability in today’s global food and drink markets.

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August 9, 2014

White Rice Exacerbates Diabetes Threat in Asia Pacific

Simone_BarokeAnalyst Insight by Simone Baroke - Contributing Analyst

According to an eminent diabetes expert, white rice is one of the root causes of Malaysia’s rocketing obesity figures, which are fuelling the country’s diabetes crisis. The trouble is that healthier alternatives, such as brown rice and low-carb noodles, are not catching on just yet in Malaysia, and nor are they, for that matter, in other Asia Pacific countries. Public health needs do not automatically translate into consumer demand, and a push from the industry will be needed to open up these markets to healthier alternatives and curb the virtually exclusive reign of white rice.

Malaysia is Asia Pacific’s “Fattest” Country

In May 2014, the prestigious British medical journal The Lancet published a new systematic analysis on overweight and obesity involving 188 countries, which identified Malaysia as the most “obese country” in the Asia Pacific region. According to the new data, 48.6% of Malaysian women and 43.8% of men are either overweight or obese. For comparison, in neighbouring Indonesia, the incidence is 30.6% and 21.4%, respectively, whilst it is 39.7% and 32.1% in Thailand. 

Excess body weight is the number one predisposing factor for type 2 diabetes, and Malaysia’s prevalence is high: 11.5% of the population aged 20-79 years has type 2 diabetes, compared to a global average of 8.4%, which roughly coincides with the incidence in Asia Pacific overall. In fact, only Singaporeans have higher diabetes rates than Malaysians in Asia Pacific. Incidentally, the US, which continues to lead global overweight/obesity charts, is slightly behind Malaysia, with a diabetes incidence rate of 11.0%.  

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August 7, 2014

Novel Ingredients in Brain Health Aiming to Target the 36 Million Cases of Dementia Globally

Diana.cowlandAnalyst Insight by Diana Cowland - Senior Health and Wellness Analyst

View Diana Cowland's profile on LinkedIn

Brain health and memory continues to be a hot topic in nutraceuticals. With investment in research and novel ingredients, such as rice bran extract, now being seen, brain heath and memory has the potential to gain a more important positioning within nutraceuticals overall. A key target market, the ageing population is on the rise at present. According to Euromonitor Internationals’ Countries & Consumers data, the global over 65-year-old population is set to reach 1.1 billion by 2030. There is currently no cure for dementia, and the World Health Organization estimated that 35.6 million people were suffering from it in 2012, with this number set to double by 2030. These statistics are fuelling the investment in research to prevent and/or halt the onset of dementia.

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Recent Posts

Euromonitor to speak at Health Ingredients Europe (Hi Europe) 2014

Asia Continues to be a Driving Force in Health and Wellness

Nutrition Podcast Series: Ongoing Innovation in Sodium Reduction

Low-FODMAP Diet: Could it Rival Gluten-free or Lactose-free Foods?

Euromonitor International Helps Promote Brazil-US Trade

Danone Sets its Sights on Becoming Number One in Milk Formula as it is Rumoured to be Selling its Medical Nutrition Business

Strategy Briefing: Opportunities and Challenges in Global Participatory Sport

Euromonitor to speak at Fi Global Summit 2014

White Rice Exacerbates Diabetes Threat in Asia Pacific

Novel Ingredients in Brain Health Aiming to Target the 36 Million Cases of Dementia Globally