Stevia has fast gained presence as the first natural, healthy sweetener. This briefing explores stevia-related innovation in 2013 and highlights technological advances including steviol glycoside blends and further reducing sugar content to 50% to improve the taste profile. Stevia’s potential as a weight management ingredient is also analysed by assessing the rise in reduced sugar carbonate consumption, and hence drop in calorie intake, if just 20% of regular carbonates were reformulated.
Target Specific Soft Drinks in Markets with a High Reduced-Sugar Drink Consumption
In order for manufacturers looking to reformulate their products with stevia to be successful, the focus should be on those markets where reduced sugar variants of the aforementioned categories - soft drinks and more specifically seen in carbonates, flavoured bottled water, fruit/vegetable juice and RTD tea - are widely consumed.
Manufacturers should also look to those markets which already have a high consumption of reduced-sugar beverages, such as those showcased below It is evident that to some extent this strategy has already been adopted by manufacturers as The Coca-Cola Co (TCCC) launched its first stevia-sweetened Coca-Cola in Argentina, the top consumer for reduced sugar soft drinks and numerous launches have been seen in the US, Belgium and the UK all within the top five.