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April 14, 2014

Euromonitor to Speak at VIV Europe 2014

Viv logo rgbVIV Europe 2014

Date: 20-22 May 2014

Location: Utrecht, Netherlands

Presentation: Tuesday 20 May at 11.10 am CET, Opening Conference

Anastasia Alieva, Head of Fresh Food Research at Euromonitor International, will offer a presentation on the global fresh meat, seafood and egg market with a special focus on Western Europe. The presentation will highlight current consumer demand, trends and projections for the next five years, both on a global and regional level.

Conference: VIV is the global brand of trade shows, conferences and events based on the 'Feed to Meat' supply chain. Active since over 30 years, VIV Europe will be the platform where international decision makers operating in the meat production sector can discuss future trends and consumer needs. With a focus on innovation and sustainability, in a time showing growing interest in animal welfare and food safety, the event will attract over 20,000 key players from 140 countries. Six hundred exhibitors from 45 countries have their latest products ready for the show.

For more information and to register please click HERE http://www.viveurope.nl/en/Bezoeker/About%20VIV/Concept.aspx

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April 12, 2014

Blueberries the Most Dynamic Fruit in 2013

Simone_BarokeAnalyst Insight by Simone Baroke - Contributing Analyst

Blueberries’ exceptional consumer appeal made them the fastest-growing fruit of 2013, and there is no end in sight for their ardent growth trajectory. Blueberries have a number of coveted characteristics which make them superior to other types of fruit, including a good shelf life, convenience and superfruit status. Strawberries, cherries and grapes may, to date, be more popular in terms of volumes sold, but blueberries have excellent potential for catching up. High price points are still an issue, although this may soon be resolved as producers are making a concerted effort to boost supplies.

Blueberries Have What it Takes

Fresh cranberries/blueberries delivered an outstanding performance in 2013 as the fastest-growing fruit category in volume terms globally. With a growth rate of 9%, the category not only managed to double the gain achieved the previous year but also clocked up triple the growth mustered by fresh fruit overall.

There is no arguing that blueberries are the perfect berry snack. Compared to other popular berries, like strawberries and raspberries, which are highly “squish prone”, blueberries have a long shelf life. Besides washing, they need no further preparation before being consumed. From the consumer’s point of view, in terms of consumption convenience and durability, blueberries are on a par with grapes, which lack the coveted “superfruit” status.

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Top 10 Global Consumer Health and Wellness Trends for 2014

Simone_BarokeAnalyst Insight by Simone Baroke - Contributing Analyst

In 2014, the global health and wellness market will continue to be driven by demand for natural products, with consumers becoming increasingly sophisticated in their expectations. Not only do they want less of the “bad” stuff (and this now includes gluten, lactose etc), but they also want more of the good, such as protein, veggie and functional properties. Emerging economies, characterised by poverty and wealth co-existing side by side, are driving global health and wellness growth, and, sadly, the challenging economic conditions mean that food fraud has crept into the spectrum of First World consumer concerns.

Top 10 Global Consumer Health and Wellness Trends for 2014
1. Protein rules
2. Enhanced natural merging with free from
3. Meat reduction is the word
4. More veggies please!
5. Sugar reduction – by stealth in food but openly in beverages
6. Emerging markets drive global health and wellness growth
7. Cold pressed juice is the new premium
8. Probiotics are conquering the southern hemisphere
9. Wholegrain controversy
10. Health and wellness products under suspicion of fraud

Source: Euromonitor International

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April 4, 2014

Foods of the Future Part 1: Stem Cell Meat a Step Too Far

Lauren BandyAnalyst Insight by Lauren Bandy - Food Analyst

How to meet the burgeoning demand for meat products is one of the biggest questions in food. Global retail sales of chilled and frozen processed meat are expected to increase by US$12 billion over 2013-2018, yet over the past 15 years global growth in processed meat consumption has outstripped growth in the number of cattle and the area of land used for pasture. Consumers need to cut down on the amount of meat in their diet, or accept new technologies such as stem cell meat production. At the moment though, the latter seems like a step too far.

Global Growth Consumption of Chilled Processed Meat Compared to Pasture Land and Cattle

Source: Euromonitor International

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March 15, 2014

Fresh Food Consumption Around the World

Global Fresh Food Consumption Map

Download as pdf

Fresh food volume consumption during 2013 was among the strongest in the emerging markets of Asia Pacific and Eastern Europe. In both regions there remained an abundance of fresh produce as well as a persistently strong culture of home-cooking and eating fresh food. By contrast, fresh food consumption in Western Europe and North America remained notably lower thanks to busy lifestyles and stronger consumer preferences for the convenience and “added value” nature of packaged/processed food.

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March 13, 2014

Meat Market Malaise: Continuing Decline in Fresh Meat Consumption

Simone_BarokeAnalyst Insight by Simone Baroke - Contributing Analyst

There is no rose-tinting the issue - meat has had a terrible start to the year. There have been warnings from scientific quarters about dementia, diabetes and cancer, and new government guidelines encouraging consumers to curb their red meat intake have come at a time when meat consumption is already tumbling across Western Europe and North America. The high-protein trend, which is currently all the rage, is stemming the decline to some extent, but, in the long run, the meat industry is unlikely to recover lost volumes.

Meat is Not Good for You

In January, the Belgian Superior Health Council, a scientific advisory body to the Belgian government, recommended that no more than 500g of fresh red meat should be consumed in a week per person in order to ward off illnesses like colorectal cancer.

February saw the publication of a study carried out by the Mount Sinai School of Medicine, which made a link between the consumption of advanced glycation end products (AGEs), which are compounds formed when meat is cooked, and Alzheimer’s disease. Admittedly, this was a mouse study rather than one involving human subjects, but it certainly added fuel to the fire.

The major blow came in March when the University of South California, after having carried out a National Health and Nutrition Examination Survey, published a study in the journal Cell Metabolism, concluding that the risk of death from cancer in people aged under 65 who were consuming high levels of animal protein was quadruple that of people whose protein intake was derived from plant sources, and that their overall risk of dying from any other cause was double. The survey included almost 6,400 people aged 50+, stretching over an 18-year period.

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March 12, 2014

Lidl’s 2014 New Year’s Resolution: Move Away From Hard Discounting

Mylan NguyenAnalyst Insight by Mylan Nguyen - Retailing Analyst

Sales at Schwarz’s discounter chain Lidl increased strongly in 2013 by 6% in actual value terms, with the retailer benefiting from the gloomy economic climate in Western Europe. This growth was also due to the retailer’s continued shift away from hard discounting over the past year as it aims to attract new consumers and increase margins thanks to a higher average ticket.

Consumers Have Changed Their Perception of Lidl…

In a number of markets, consumer perception of the brand changed over the review period. Price-conscious consumers who started shopping at discounters during the economic downturn continue to visit discounters regularly as they have left behind preconceived ideas and accepted these retailers’ products.

UK consumers shopped even more than usual at Lidl over Christmas due to generally being more indulgent during festive periods, with this being a sign that they increasingly trust Lidl’s offer. This is also thanks to Lidl’s more diverse product range, including its seasonal Deluxe line, which offers products such as reindeer leg steaks, scallops and quail over the Christmas period, highlighting an increase in the quality of its products.

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March 2, 2014

2014 Set to Present the Greatest Regulatory Hurdle in a Generation to Food in the EU

Jean Feord MarshallAnalyst Insight by Jean Feord Marshall - Contributing Analyst

2014 is already presenting the greatest regulatory hurdle that the food industry has faced in a generation. The Food Information for Consumers Regulation requires virtually every single food label in the EU to be changed. While manufacturers and retailers are still trying to get to grips with the ever moving feast of ‘guidance’ and implementation legislation proliferating at the moment, the consumer is going to be faced with labels that are already drawing enquiry and criticism, particularly for those that suffer from food allergies and intolerances.

Regulation on Food Information for Consumers (Food Labelling)

Regulation 1169/2011 on food information for consumers was finally published at the close of 2011, completely overhauling food labelling and bringing it into the format of a regulation for the first time. One of the key features of the regulation will be the mandatory nutrition labelling on almost all pre-packed foods from 13 December 2016, within a new prescribed format. This means that although a very high percentage of foods already carry voluntary nutrition labelling according to Directive 90/496, all of these foods will be required to change their packaging to comply with new format and content. Foods that are already accompanied by a nutrition panel must also comply with the changes by 13 December 2014, a full two years before other foods not already carrying voluntary labelling. The nutrition panel will now mandatorily consist of energy, fat, saturates, carbohydrate, sugars, protein and salt (note the removal of fibre and the movement of protein further down the panel), with voluntary provision for monounsaturates, polyunsaturates, polyols, starch, fibre and vitamins and minerals. Information will be provided per 100g/ml and may also be provided as a percentage of the reference intakes, which are laid out in Annex XIII. Nutritional information per portion may also be provided, and there is provision for the European Commission to look into setting portion sizes within the legislation, although the scale of this task is undeniably huge and is therefore not subject to any deadline.

Continue reading "2014 Set to Present the Greatest Regulatory Hurdle in a Generation to Food in the EU" »

February 26, 2014

A New Message for Consumers: E-Numbers are in Everything!

Simone_BarokeAnalyst Insight by Simone Baroke - Contributing Analyst

Manufacturers’ efforts to produce the ultimate clean label seem like the never-ending quest for the Holy Grail. The time has come to present consumers with the naked truth that there is no such thing as a chemical-free food. Even bananas contain E-numbers, if someone bothered to slap a label on them. In fact, a chemistry teacher in Melbourne has done just that on his blog. Could the industry run with the concept, prompting consumers to discover a whole new way of relating to their food?

E-Numbers Conceived to Spell Safety, not Peril

It is safe to say that the average consumer probably has a rather hazy idea of how E-numbers came about. The dominant public perception seems to be that E-numbers are a bunch of “artificial chemicals”, or, in other words, a class of legal contaminants that manufacturers are allowed to add to food products indiscriminately, and, ultimately, that they are harmful to human health.

That, however, is a complete distortion of what E-numbers actually stand for. In fact, they were meant to be all about ensuring that Europe’s food supply (the “E” stands for Europe) was safe for consumers. This unified classification system first kicked off in the 1960s, and only those substances which were regarded as possessing a sound scientific safety record were awarded an E-number.

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February 14, 2014

Why Buy Organic?

Ilse ThomeleAnalyst Insight by Isle Thomele - Contributing Analyst

In recent years, growing numbers of studies and reports have claimed to prove that organically grown foods are no better for you than conventional produce. Since there are colliding interests at work, it is difficult to find an informed and non-ideological debate about the health and environmental benefits of organic and GM foods. A study review authored by the London School of Hygiene and Tropical Health in 2010 emphasized the lack of data on nutrition-related health effects of organic foods, However, green consumers argue that the nutritional value, vitamins and better taste are not the main point in eating organic: it’s about treating livestock and the arable land sustainably and with respect. Just as, when buying fish and seafood from certified sustainable fisheries, it is not about whether they taste better or are better for us, it’s about preserving whole fish species.

Market Sizes of Organic Food in US$ billion, World and Selected Regions: 2008 and 2013

Source: Euromonitor International from trade sources/national statistics

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Recent Posts

Euromonitor to Speak at VIV Europe 2014

Blueberries the Most Dynamic Fruit in 2013

Top 10 Global Consumer Health and Wellness Trends for 2014

Foods of the Future Part 1: Stem Cell Meat a Step Too Far

Fresh Food Consumption Around the World

Meat Market Malaise: Continuing Decline in Fresh Meat Consumption

Lidl’s 2014 New Year’s Resolution: Move Away From Hard Discounting

2014 Set to Present the Greatest Regulatory Hurdle in a Generation to Food in the EU

A New Message for Consumers: E-Numbers are in Everything!

Why Buy Organic?