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May 17, 2015

What Other Companies Can Learn from XiaoMi

Weeteck_looAnalyst Insight by Wee Teck Loo - Head of Consumer Electronics

View Wee Teck Loo's profile on LinkedIn

XiaoMi launched its first smartphone designed for the Indian market in April. The new model, Mi 4i, like all XiaoMi products, is equipped with high-end specifications at an attractive price. In the same month, Samsung reported a 30% decline in y-o-y operating profits for the first quarter of 2015.  Samsung’s mobile division operating profits nosedived 57% in 2015 compared to the same quarter in 2014.

Mi-4i

Continue reading "What Other Companies Can Learn from XiaoMi" »

May 12, 2015

Brazil's Business Environment: Consumption in Economic Slowdown

250_brazilBusiness-v1.0On the surface, Brazil looks like an attractive market. It is the seventh largest global economy and has a population of 200 million, with high consumer expenditure and high demand for commodities.
But Brazilians are spending less, industrial confidence is deteriorating, and inflation is rising, meaning a future of slow growth and economic recovery.

Consumer goods companies operating in Brazil need to adapt their strategy to integrate the global market place. What are the reasons behind this slowdown and how can organisations work it to their advantage? 

Download our white paper today to learn:

› How Brazil’s rapid currency depreciation has affected its economy and consumers 

› Which consumer industries are slowing down and which have new opportunities

› Why the middle class is changing Brazil’s economic landscape

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May 11, 2015

Wearable Technology Poised to Ride Wave of Consumer Enthusiasm

Emi_wearableTech-v1.3

An exploration of consumer enthusiasm and purchase intent for wearable tech devices, drawing from Euromonitor International's 2014 Hyperconnectivity survey of ~8000 online consumers ranging in age from 15 to 65+ and living in 16 major markets.

 

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April 28, 2015

Challenges and Opportunities in Targeting the Senior Consumer

250_seniorConsumer-v1.0The senior market is a lucrative market to explore. The population over 60 stood at 912 million in 2014, representing 12.6 percent of the global population. By 2030, this segment will account for 18 percent, reaching 1.5 billion globally. While China is the fastest growing ageing market with over 60s forecast to grow by more than 46 percent between 2014 and 2030, Japan has the oldest population, with a massive 33 percent aged over 60. Japan is a model on the impact of this demographic shift, showing the effects of different methods of governmental intervention and product development opportunities.

 

 

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Key findings:

  • E-health, home assistance and elderly-friendly services will drive technology developments in the senior market, with health being the most dynamic consumer expenditure category through 2030.

  • Efficacy and natural features remain key features when it comes to marketing beauty products to the over 60s.

  • Demand for luxury goods focusing on heritage and craftsmanship is popular among senior consumers.

  • As senior consumers usually invest in timeless, quality clothing, an older population will have a negative impact on sales volume in the apparel market.

  • Presbyopia represents a key market driver in eyewear.

April 15, 2015

Key Differences Between Apple and Android Users

Emi_appleAndroid-v1.1

This datagraphic is an exploration of Android and Apple tablet and smartphone users, drawing from Euromonitor International's 2014 Hyperconnectivity survey of ~8000 online consumers ranging in age from 15 to 65+ and living in 16 major markets. The Hyperconnectivity survey focuses on how technology is impacting global consumers’ paths to purchase and payment methods as well as their privacy concerns, social connections, and leisure activities. Data and analysis of results from this Hyperconnectivity consumer survey are now available in the Passport Survey system, with an extract from the full report available for download here.

April 6, 2015

生き残りをかける日本のテレビメーカー

日本のテレビメーカーが海外市場で苦戦しています。各社相次いで海外生産縮小やOEMへの切替を発表しました。 海外市場で経験したシェア低下を国内市場で繰り返さないために、各社はさらなる先端技術を取り入れることで、再び外国メーカーとの差別化戦略に乗り出しています。 ユーロモニターインターナショナルのリサーチアナリスト山口大海が、日本のテレビメーカーの生き残り戦略について解説します。

April 5, 2015

Japanese TV Manufacturers Focusing on Domestic Market

Japanese television manufacturers are struggling in international markets. Some brands are reducing overseas manufacturing while others are switching to OEMs. To combat competition overseas, Japanese manufacturers are choosing to focus on the extremely brand loyal domestic market. Watch the video for complete insights.

Continue reading "Japanese TV Manufacturers Focusing on Domestic Market" »

March 27, 2015

Fashion Friday: Fashion and Technology Companies: Competitors or Partners in the Wearables Market?

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Global sales of wearable electronics are expected to grow more than twofold to US$20 billion in 2016. Given this projected growth, companies beyond just consumer electronics brands are expected to jump on this bandwagon, particularly luxury fashion houses.  For example, Ralph Lauren is launching a smart sports top later this year with a smart bag expected to follow not long after.

Continue reading "Fashion Friday: Fashion and Technology Companies: Competitors or Partners in the Wearables Market?" »

March 24, 2015

Digital Trends: March 2015 - Payments, Cars and Music

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Alternative revenue channels are becoming increasingly saturated as technology companies compete in additional digital segments, created as technology saturates consumers day-to-day lives.  This podcast examines this theme, focusing on the payments, automotive and music entertainment industries. Listen for complete insights.

Pavel_MarceuxPodcast features Pavel Marceux - Technology, Media and Communications Specialist

View Pavel Marceux's profile on LinkedIn

March 23, 2015

Frugal Innovation: When Less is More and Simplicity Sells

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View Sarah Boumphrey's profile on LinkedIn

Frugal innovation, or removing non-essential and often costly features from a product or service, can be a win-win for business – because it’s a process which is sustainable, cost-effective, and potentially very rewarding in terms of extending reach to new consumers. At its heart, frugal innovation is about focusing on customers, observing their core needs and designing products, services and business models that meet these needs.

Not just for emerging market consumers

In the past, frugal innovation has been seen as an idea for emerging market consumers and indeed many impressive ideas have come out of emerging and developing countries.

Continue reading "Frugal Innovation: When Less is More and Simplicity Sells" »

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Recent Posts

What Other Companies Can Learn from XiaoMi

Brazil's Business Environment: Consumption in Economic Slowdown

Wearable Technology Poised to Ride Wave of Consumer Enthusiasm

Challenges and Opportunities in Targeting the Senior Consumer

Key Differences Between Apple and Android Users

生き残りをかける日本のテレビメーカー

Japanese TV Manufacturers Focusing on Domestic Market

Fashion Friday: Fashion and Technology Companies: Competitors or Partners in the Wearables Market?

Digital Trends: March 2015 - Payments, Cars and Music

Frugal Innovation: When Less is More and Simplicity Sells