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274 posts categorized "Consumer Electronics"

June 26, 2015

Q&A: Augmented Reality and its Prospects

Pavel_MarceuxAnalyst Insight by Pavel Marceux - Technology, Communications and Media Manager

View Pavel Marceux's profile on LinkedIn

Reality as we know it is becoming blurred by the introduction of new technologies, which are set to reshape the way consumers interact with devices and their surroundings. Augmented reality, an amalgamation of virtual reality and real life, is the latest technology to provide an immersion environment that can be controlled without traditional physical button-pressing techniques. Its potential applications on a business and consumer level are numerous, despite its relative infancy.

  • What are the differences between virtual (VR) and augmented reality (AR)?

  • In what industries does augmented reality offer practical applications?

  • Is augmented reality a natural fit for wearable tech?

  • What are the primary challenges to its success?

Continue reading "Q&A: Augmented Reality and its Prospects" »

June 10, 2015

WWDC 2015: Apple is Catching Up with Competition

Ryan TuttleAnalyst Insight by Ryan Tuttle - Research Associate

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Apple Inc held its annual Worldwide Developers Conference Keynote June 8, unveiling a bevy of new software updates. In this article, Euromonitor International examines the most important announcements to come out of WWDC 2015.

WWDC

Source: Apple Inc 

Continue reading "WWDC 2015: Apple is Catching Up with Competition" »

June 7, 2015

Virtual Reality’s Next Leap – The Oculus Rift Launch

Matt-HudakAnalyst Insight by Matt Hudak - Toys and Games Analyst

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On 6 May 2015, Oculus VR announced its plans to release a consumer version of its virtual reality (VR) headset sometime in the first quarter of 2016. This announcement was largely followed by a great deal of excitement by VR enthusiasts, who are currently waiting for the pre-orders to begin toward the end of 2015. However, the new device is expected to cost somewhere near US$400 at launch and the company has announced that it will require a powerful and relatively expensive PC to play content, bringing the total cost up to US$1,500 for some consumers, according to the company. Due to this prohibitive price point for entry along with other factors, the Oculus Rift may face some challenges in expanding beyond the enthusiast market.

Oculus

Continue reading "Virtual Reality’s Next Leap – The Oculus Rift Launch" »

June 6, 2015

Wearables: The Battle Goes Beyond Android and Apple

Weeteck_looAnalyst Insight by Loo Wee Tek - Head of Consumer Electronics Research

View Wee Teck Loo's profile on LinkedIn

Sales of wearable electronics are projected to grow from US$8 billion in 2015 to US$20 billion in 2016. Naturally, companies like Samsung, Apple and non-tech companies like Ralph Lauren and Swatch are jostling for a piece of the pie. For smartphones and tablets, despite the mind-boggling array of brands available to consumers, the operating system (OS) is dominated by Apple’s iOS and Google’s Android, and for computers, Microsoft’s Windows.

One more - DuWear

For passive wearable electronics like Jawbone’s Up3 (fitness trackers), the choice of OS does not matter, as any meaningful data is synchronised and displayed on the wearer’s smartphone.  For autonomous wearable electronics, the OS market is exploding, with Baidu’s DuWear the latest entrant, joining Google, Samsung, LG , Pebble and Apple and many others running their proprietary OS for autonomous wearable electronics. Baidu (the dominant search engine in China) is trying to push its DuWear much like Google did with its Android Wear and offering the software to different manufacturers. In a bid to boost the popularity of its new OS, Baidu made it even easier for consumers, who can now download and flash onto products from different manufacturers like Motorola, LG and Sony. 

Continue reading "Wearables: The Battle Goes Beyond Android and Apple" »

May 17, 2015

What Other Companies Can Learn from XiaoMi

Weeteck_looAnalyst Insight by Wee Teck Loo - Head of Consumer Electronics

View Wee Teck Loo's profile on LinkedIn

XiaoMi launched its first smartphone designed for the Indian market in April. The new model, Mi 4i, like all XiaoMi products, is equipped with high-end specifications at an attractive price. In the same month, Samsung reported a 30% decline in y-o-y operating profits for the first quarter of 2015.  Samsung’s mobile division operating profits nosedived 57% in 2015 compared to the same quarter in 2014.

Mi-4i

Continue reading "What Other Companies Can Learn from XiaoMi" »

May 12, 2015

Brazil's Business Environment: Consumption in Economic Slowdown

250_brazilBusiness-v1.0On the surface, Brazil looks like an attractive market. It is the seventh largest global economy and has a population of 200 million, with high consumer expenditure and high demand for commodities.
But Brazilians are spending less, industrial confidence is deteriorating, and inflation is rising, meaning a future of slow growth and economic recovery.

Consumer goods companies operating in Brazil need to adapt their strategy to integrate the global market place. What are the reasons behind this slowdown and how can organisations work it to their advantage? 

Download our white paper today to learn:

› How Brazil’s rapid currency depreciation has affected its economy and consumers 

› Which consumer industries are slowing down and which have new opportunities

› Why the middle class is changing Brazil’s economic landscape

Download-Now

May 11, 2015

Wearable Technology Poised to Ride Wave of Consumer Enthusiasm

Emi_wearableTech-v1.3

An exploration of consumer enthusiasm and purchase intent for wearable tech devices, drawing from Euromonitor International's 2014 Hyperconnectivity survey of ~8000 online consumers ranging in age from 15 to 65+ and living in 16 major markets.

 

Have a question or a thought to add? Leave us a comment below.

April 28, 2015

Challenges and Opportunities in Targeting the Senior Consumer

250_seniorConsumer-v1.0The senior market is a lucrative market to explore. The population over 60 stood at 912 million in 2014, representing 12.6 percent of the global population. By 2030, this segment will account for 18 percent, reaching 1.5 billion globally. While China is the fastest growing ageing market with over 60s forecast to grow by more than 46 percent between 2014 and 2030, Japan has the oldest population, with a massive 33 percent aged over 60. Japan is a model on the impact of this demographic shift, showing the effects of different methods of governmental intervention and product development opportunities.

 

 

Download-Now

 

 

 

 

Key findings:

  • E-health, home assistance and elderly-friendly services will drive technology developments in the senior market, with health being the most dynamic consumer expenditure category through 2030.

  • Efficacy and natural features remain key features when it comes to marketing beauty products to the over 60s.

  • Demand for luxury goods focusing on heritage and craftsmanship is popular among senior consumers.

  • As senior consumers usually invest in timeless, quality clothing, an older population will have a negative impact on sales volume in the apparel market.

  • Presbyopia represents a key market driver in eyewear.

April 15, 2015

Key Differences Between Apple and Android Users

Emi_appleAndroid-v1.1

This datagraphic is an exploration of Android and Apple tablet and smartphone users, drawing from Euromonitor International's 2014 Hyperconnectivity survey of ~8000 online consumers ranging in age from 15 to 65+ and living in 16 major markets. The Hyperconnectivity survey focuses on how technology is impacting global consumers’ paths to purchase and payment methods as well as their privacy concerns, social connections, and leisure activities. Data and analysis of results from this Hyperconnectivity consumer survey are now available in the Passport Survey system, with an extract from the full report available for download here.

April 6, 2015

生き残りをかける日本のテレビメーカー

日本のテレビメーカーが海外市場で苦戦しています。各社相次いで海外生産縮小やOEMへの切替を発表しました。 海外市場で経験したシェア低下を国内市場で繰り返さないために、各社はさらなる先端技術を取り入れることで、再び外国メーカーとの差別化戦略に乗り出しています。 ユーロモニターインターナショナルのリサーチアナリスト山口大海が、日本のテレビメーカーの生き残り戦略について解説します。

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Recent Posts

Q&A: Augmented Reality and its Prospects

WWDC 2015: Apple is Catching Up with Competition

Virtual Reality’s Next Leap – The Oculus Rift Launch

Wearables: The Battle Goes Beyond Android and Apple

What Other Companies Can Learn from XiaoMi

Brazil's Business Environment: Consumption in Economic Slowdown

Wearable Technology Poised to Ride Wave of Consumer Enthusiasm

Challenges and Opportunities in Targeting the Senior Consumer

Key Differences Between Apple and Android Users

生き残りをかける日本のテレビメーカー