Reality as we know it is becoming blurred by the introduction of new technologies, which are set to reshape the way consumers interact with devices and their surroundings. Augmented reality, an amalgamation of virtual reality and real life, is the latest technology to provide an immersion environment that can be controlled without traditional physical button-pressing techniques. Its potential applications on a business and consumer level are numerous, despite its relative infancy.
- What are the differences between virtual (VR) and augmented reality (AR)?
- In what industries does augmented reality offer practical applications?
- Is augmented reality a natural fit for wearable tech?
- What are the primary challenges to its success?