Colour Cosmetics

Colour cosmetics continued to show double-digit growth in current value terms in 2023 in line with the previous year. While face masks were still worn in many situations in 2022, they were discarded by most people in 2023 as all remaining…

The market for colour cosmetics in Indonesia saw healthy growth in current value terms in 2023, continuing the trend of the previous year. As the country emerged from the pandemic, consumers spent more time socialising outside the home, which meant…

In 2023, colour cosmetics in Latvia witnessed strong growth in retail volume and current value terms. Although this category is subject to fashion trends, overall demand is generally positive. With consumers fully back to normal in both their…

In 2023, colour cosmetics recorded double-digit retail value growth in Estonia, boosted by rising inflation. Price rises led consumers to be more cautious about their spending, with many not wanting to compromise on quality regarding their colour…

Even though the war continued into 2023, demand for colour cosmetics still saw strong growth in this year, primarily fuelled by women's desire to indulge in self-care and to try and lift their spirits. The challenging and stressful circumstances…

As the category hardest hit by COVID-19 due to the closure of department stores and beauty specialist retailers, limited social occasions and mask-wearing, colour cosmetics recorded current value growth in Greece in 2023 but has still yet to return…

In 2023, colour cosmetics in Ireland saw positive retail value growth, somewhat driven by rising prices. Inflation in cosmetics was higher in 2023 than in 2022, impacting consumers purchasing decisions across the landscape, resulting in premium…

In 2023, colour cosmetics continued to grow strongly in Japan in current value terms, due to increased opportunities for trips outside the home and interpersonal communication following the COVID-19 reclassification, and the end of the habit of…

Colour cosmetics in Nigeria was also negatively impacted by poor economic conditions in 2023, as high inflation weakened consumer spending power as unit prices of all brands rose strongly. The strong rises in unit prices drove strong retail current…

Colour cosmetics in Georgia registered moderate constant value and volume growth. Lip products in particular performed well, in terms of value growth, in particular for premium products. In the mass segments, foundation and mascara performed strongly…

Demand for facial make-up increased significantly over the course of 2023, with strong growth registered in both the premium and mass segments over the course of the year. Much of this growth was spurred by the very dynamic performance registered in…

In 2023, colour cosmetics in Portugal witnessed dynamic growth in terms of both retail value and volume. The category is far from maturity, attracting a rising number of consumers. Millennials and generation Z are among the biggest consumers of…

The trend of achieving a healthy natural glow is reshaping the colour cosmetics market in Hungary, with a focus on perfecting the skin's texture and hydration rather than heavy use of make-up. Social media influencers, ‘skinfluencers’ and celebrities…

In 2023, colour cosmetics recorded double-digit current value growth for the second year in a row in Colombia. Retail current value sales increased across all product categories, demonstrating how important make-up is to Colombian women and their…

Colour cosmetics in Romania maintained retail volume and current value growth in 2023, as consumers’ lives continued to normalise after the end of COVID-19, although volume sales were still unable to recover to the pre-pandemic level. All the main…

Kenya’s colour cosmetics markets saw a continued shift towards online shopping in 2023, as the e-commerce channel expanded. The trend has been advancing during the review period, significantly accelerated by the global pandemic. Though growth for the…

In 2023, the sales trajectory of colour cosmetics in Serbia was propelled by a resurgence in pre-pandemic lifestyle patterns and the pervasive influence of social media. Platforms like TikTok and Instagram emerged as powerful catalysts, with…

Colour cosmetics in Turkey experienced a vibrant boom, with retail value sales skyrocketing in 2023. This surge in demand was largely driven by inflationary pressures, however, as volume growth was more muted. A high inflation rate and energy crisis…

Colour cosmetics in Uzbekistan witnessed a gradual recovery following the easing of quarantine restrictions in 2023. However, international companies faced significant hurdles due to geopolitical shifts and disruptions in the supply chain. While some…

Colour cosmetics turned in a positive performance in Malaysia in 2023, with volume and current value sales rising robustly. Premium colour cosmetics enjoyed strong growth thanks to the fuller return of shoppers to store-based outlets, which has…