Latin America


The Soft Drinks Market in Brazil

by April 28th, 2016

  The soft drinks market in Brazil grew by 2 percent in 2015 despite unfavorable economic situations in the country. Small and regional players are finding opportunities in powered concentrates, as consumers turn towards these drinks when their available income shrinks. Energy drinks grew by 10 percent in the country as consumers choose natural energy […]


Estratégias em tempos de incerteza: Aprendendo com consumidores de países emergentes em tempos de crise

by April 13th, 2016

Este white paper visa apoiar empresas que operam em mercados emergentes em crise. Desde as compras por conveniência e indulgência até a transparência, nostalgia e status, este white paper aborda as principais tendências que as organizações devem observar, por oferecerem oportunidades para crescer. Faça o download deste white paper para entender: Que categorias oferecem às empresas […]


Mercados emergentes en crisis: estrategia de negocios para tiempos de incertidumbre

by April 13th, 2016

Este white paper apoya a las empresas que operan en mercados emergentes durante periodos de crisis. Desde compras convenientes e indulgentes hasta transparencia, nostalgia y estatus, este documento explora tendencias clave a observar, que ofrecen a las organizaciones oportunidades de crecimiento. Descarga este white paper para saber: ¿Qué categorías permiten complacer el cortoplacismo de los consumidores […]


WTM Latin America Trends Report 2016

by March 30th, 2016

In the last few years, important infrastructure and promotional investments in several Latin American countries have helped increased popularity for the region as a travel destination, especially among Chinese tourists. Mobile has also played a major role within travel in Latin America.  Businesses must better understand how these new mobile technologies are changing traveller’s behaviour and […]