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Home Care

Showing 97 - 128 of 162 documents
PODCAST
Procter & Gamble has historically lagged behind Unilever in terms of sales in the Southeast Asian market, mainly due to trade bans between Vietnam and the US following the war. Those bans expired in the 1900s, and P&G is creating innovate ways to boost sales in the area. P&G is now pushing its Ambi Pur deodorizer to the Vietnamese motor biking community. Motorcycles are a primary use of transportation in Vietnam, and due to the tropical climate, sweat is a problem for helmet wearing motorists. P&G has set up "spray stations" in front of shopping centers to demonstrate the power of Ambi Pur in hopes that motorbikers will use it to deodorize their helmets. Download as an MP3
VIDEO

Dishwasher Detergent Should Focus on Innovation

Dishwashing detergent manufacturers are working hard convincing consumers to buy into premium products. According to Ian Bell, Global Head of Home Care Research at Euromonitor, consumers tend not to think about dishwashers as an appliance that needs much attention. Therefore they buy low to mid-priced detergent. Detergent tablets such as Finish, with a focus on clean glassware, are a hit […]
VIDEO

What is Driving Laundry Care Sales?

As economic hardships continue, consumers continue to trade down in apparel. Detergents with added scents and fabric softeners are driving the laundry care sector, as consumers look to reinvigorate their clothes. Ian Bell, Head of Home Care Research at Euromonitor, states that although the smell and feel of clothing fresh out of the dryer is […]
PODCAST
Home care companies such as Henkel, Procter & Gamble, and SC Johnson have recently moved into Eastern Europe, bringing with them innovative products for toilet care and cleaning. With this movement, Eastern European consumers are driving growth in the category, spending over 5.5 US dollars per cleaning item in 2012. Euromonitor expects that toilet care systems - which are considered a failure in the US market - will be brought to Eastern Europe to expand volumes. Download as an MP3

Eastern Europe Driving Growth in Toilet Care

Home care companies such as Henkel, Procter & Gamble, and SC Johnson have recently moved into Eastern Europe, bringing with them innovative products for toilet care and cleaning. With this movement, Eastern European consumers are driving growth in the category, spending over 5.5 US dollars per cleaning item in 2012. Euromonitor expects that toilet care […]
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PODCAST
Laundry care has evaded slow sales in the wake of the economic downturn, making it the one of the most dynamic home care categories. New detergent formats such as Tide PODS have helped spark detergent sales, and efficient machines have boosted appliance sales. Ian Bell, Head of Home Care research at Euromonitor, states that if a home care product saves consumers both time and money, it's likely to be an international best seller. Download as an MP3

Laundry Care Remains Dynamic

Laundry care has evaded slow sales in the wake of the economic downturn, making it the one of the most dynamic home care categories. New detergent formats such as Tide PODS have helped spark detergent sales, and efficient machines have boosted appliance sales. Ian Bell, Head of Home Care research at Euromonitor, states that if […]
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2nd South America Surfactants HPC Markets

Date: 28-29 November, 2012 Location: Sao Paulo Event Website The 2nd South America Surfactants HPC Markets, sponsored by Oxiteno, aims to bring together leading surfactants, home and personal care producers and suppliers under one roof to discuss key trends, opportunities & technology innovations in the entire value chain. The 1.5 day summit themed “Innovate to Stay […]
PODCAST
Tide Pods have paved the way for the monodose format in laundry care in North America, states Ian Bell, Head of Home Care Research at Euromonitor. The introduction of Tide Pods was a timely one in the laundry market, with flat sales in recent years. However, it will take more than novelty to get consumers to switch from liquid or powder detergent, as those detergent formats are well established in North America. Download as an MP3  
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Sustainable Personal and Fabric Care Asia Conference

Date: August 28-29, 2012 Location: Shanghai, China Event Description: The Sustainable Personal and Fabric Care Asia Conference is designed for brand owners of Personal and Fabric Care industries and ingredient suppliers to address key issues in the following areas: Markets outlook and consumer insights Ingredient markets and trends Sustainability developments Euromonitor’s Sales Manager in China, […]
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PODCAST
Aerosol cans are mainly used in the home care and beauty and personal care industries, with applications in deodorant, insecticides, air fresheners and styling agents. Deodorants lead the way in growth opportunities, with global sales expected to increase by 4 percent in 2012. In fact, 46 percent of all unit volume sales of aerosol cans are expected to come from deodorants between 2011 and 2015. Download this episode as an MP3 ITunes10 Subscribe to our podcasts on iTunes

Opportunities for Aerosol Cans

Aerosol cans are mainly used in the home care and beauty and personal care industries, with applications in deodorant, insecticides, air fresheners and styling agents. Deodorants lead the way in growth opportunities, with global sales expected to increase by 4 percent in 2012. In fact, 46 percent of all unit volume sales of aerosol cans […]
PODCAST
Tissue and Hygiene and Home Care companies are relying on digital media as a way to cut marketing costs and gain access to new markets. Lee Peart, research analyst at Euromonitor, discusses Procter and Gamble's investment in digital marketing and their pledge to gain one billion new customers by 2015. Examples of P&G using digital marketing include the company setting up six brand stores on Facebook in 2011, and being one of the first companies to use sponsored tweets on Twitter. Download this episode as an MP3 ITunes10Subscribe to our podcasts on iTunes
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VIDEO
PODCAST
According to a recent Euromonitor survey, most consumers in emerging and developed markets see automatic dishwashing as less favorable than hand washing in terms of price and environmental impact. The automatic dishwashing market is at a lull in developed markets, and these survey results highlight financially conservative consumers are most likely hand washing on a regular basis, and consumers in developed markets will delay purchases of dishwashers. Download as an MP3

Dishwashers seen as Expensive and Non-Environmentally Friendly in Developed Markets

According to a recent Euromonitor survey, most consumers in emerging and developed markets see automatic dishwashing as less favorable than hand washing in terms of price and environmental impact. The automatic dishwashing market is at a lull in developed markets, and these survey results highlight financially conservative consumers are most likely hand washing on a […]
VIDEO

Can Procter and Gamble learn from Unilever’s Tactics?

Procter and Gamble and Unilever recently posted their financial results with P&G showing positive but overall disappointing growth and Unilever performing well. Oru Mohiuddin, Home and Personal Care Research Analyst at Euromonitor, states that P&G could take a page out of Unilever’s recent success in diversifying their product range. Unilever has introduced lower end surface […]
VIDEO

Is Beige the New White in Home Care?

Brown and beige colored home care products are viewed as a more environmentally friendly choice than bleached white products, and many industries are playing into the trend. Starbucks, for example, offers beige colored napkins to its customers. Consumers are more apt to buy these non-white products after seeing them in foodservice outlets, and many new […]
PODCAST
With automobile sales up and down in recent years, manufacturers of car air fresheners began developing new innovations seeking out growth. Most recently, innovation centered on licensing with brands such as Hello Kitty, Jelly Belly and Wallace and Gromit licensing their brands for automotive air fresheners. Convincing consumers to spend a little more on air fresheners could jumpstart the market with possible celebrity endorsements and partnering with luxury brands on the horizon. Download as an Mp3 Photo Credit: Robert S. Donovan

Product Innovation in Car Air Fresheners

With automobile sales up and down in recent years, manufacturers of car air fresheners began developing new innovations seeking out growth. Most recently, innovation centered on licensing with brands such as Hello Kitty, Jelly Belly and Wallace and Gromit licensing their brands for automotive air fresheners. Convincing consumers to spend a little more on air […]
PODCAST
In the aftermath of the H1N1 scare, surface cleaning became a top priority to consumers, states Ian Bell, Head of Home Care, Tissue and Hygiene Research at Euromonitor. One of the most innovative products to rise out of this need was robotic cleaning devices such as the iRobot vacuum. Bell states that much like Dyson Ltd revolutionized bagless vacuum technology; the robotic cleaning system is revolutionizing the way consumers clean. Newer robots have been developed to do tasks such as mop floors, which can especially help the world's aging population. Download this episode as an MP3
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液体タイプが大きく伸び、粉末タイプの市場規模を上回った日本の衣料用洗剤市場。その一方で、アジア太平洋地域(注)では、洗濯機の普及率が5割程度に過ぎず、依然として洗濯石鹸が一定の支持を得てます。しかしながら、現在、消費者の購買力向上に伴い、アジア太平洋地域の衣料用洗剤市場は変遷期に突入しています。 アジア太平洋地域の衣料用洗剤市場の現状と今後の展望、そして日本企業のシェア拡大について、ユーロモニター・インターナショナルのリサーチアナリスト竹村真理子が解説します。   (注)日本、オーストラリア、ニュージーランドを除く、アジア太平洋の45ヶ国(地域)を含む  

アジア太平洋地域の衣料用洗剤市場

液体タイプが大きく伸び、粉末タイプの市場規模を上回った日本の衣料用洗剤市場。その一方で、アジア太平洋地域(注)では、洗濯機の普及率が5割程度に過ぎず、依然として洗濯石鹸が一定の支持を得てます。しかしながら、現在、消費者の購買力向上に伴い、アジア太平洋地域の衣料用洗剤市場は変遷期に突入しています。 アジア太平洋地域の衣料用洗剤市場の現状と今後の展望、そして日本企業のシェア拡大について、ユーロモニター・インターナショナルのリサーチアナリスト竹村真理子が解説します。 (注)日本、オーストラリア、ニュージーランドを除く、アジア太平洋の45ヶ国(地域)を含む
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