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Showing 97 - 128 of 162 documents
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Dishwasher Detergent Should Focus on Innovation

Dishwashing detergent manufacturers are working hard convincing consumers to buy into premium products. According to Ian Bell, Global Head of Home Care Research at Euromonitor, consumers tend not to think about dishwashers as an appliance that needs much attention. Therefore they buy low to mid-priced detergent. Detergent tablets such as Finish, with a focus on clean glassware, are a hit […]
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What is Driving Laundry Care Sales?

As economic hardships continue, consumers continue to trade down in apparel. Detergents with added scents and fabric softeners are driving the laundry care sector, as consumers look to reinvigorate their clothes. Ian Bell, Head of Home Care Research at Euromonitor, states that although the smell and feel of clothing fresh out of the dryer is […]
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Eastern Europe Driving Growth in Toilet Care

Home care companies such as Henkel, Procter & Gamble, and SC Johnson have recently moved into Eastern Europe, bringing with them innovative products for toilet care and cleaning. With this movement, Eastern European consumers are driving growth in the category, spending over 5.5 US dollars per cleaning item in 2012. Euromonitor expects that toilet care […]
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Laundry Care Remains Dynamic

Laundry care has evaded slow sales in the wake of the economic downturn, making it the one of the most dynamic home care categories. New detergent formats such as Tide PODS have helped spark detergent sales, and efficient machines have boosted appliance sales. Ian Bell, Head of Home Care research at Euromonitor, states that if […]
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2nd South America Surfactants HPC Markets

Date: 28-29 November, 2012 Location: Sao Paulo Event Website The 2nd South America Surfactants HPC Markets, sponsored by Oxiteno, aims to bring together leading surfactants, home and personal care producers and suppliers under one roof to discuss key trends, opportunities & technology innovations in the entire value chain. The 1.5 day summit themed “Innovate to Stay […]
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Sustainable Personal and Fabric Care Asia Conference

Date: August 28-29, 2012 Location: Shanghai, China Event Description: The Sustainable Personal and Fabric Care Asia Conference is designed for brand owners of Personal and Fabric Care industries and ingredient suppliers to address key issues in the following areas: Markets outlook and consumer insights Ingredient markets and trends Sustainability developments Euromonitor’s Sales Manager in China, […]
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Opportunities for Aerosol Cans

Aerosol cans are mainly used in the home care and beauty and personal care industries, with applications in deodorant, insecticides, air fresheners and styling agents. Deodorants lead the way in growth opportunities, with global sales expected to increase by 4 percent in 2012. In fact, 46 percent of all unit volume sales of aerosol cans […]
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investment in digital marketing and their pledge to gain one billion new customers by 2015. Examples of P&G using digital marketing include the company setting up six brand stores on Facebook in 2011, and being one of the first companies to use sponsored tweets on Twitter. Download this episode as an MP3 ITunes10Subscribe to our podcasts on iTunes'>
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Dishwashers seen as Expensive and Non-Environmentally Friendly in Developed Markets

According to a recent Euromonitor survey, most consumers in emerging and developed markets see automatic dishwashing as less favorable than hand washing in terms of price and environmental impact. The automatic dishwashing market is at a lull in developed markets, and these survey results highlight financially conservative consumers are most likely hand washing on a […]
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Can Procter and Gamble learn from Unilever’s Tactics?

Procter and Gamble and Unilever recently posted their financial results with P&G showing positive but overall disappointing growth and Unilever performing well. Oru Mohiuddin, Home and Personal Care Research Analyst at Euromonitor, states that P&G could take a page out of Unilever’s recent success in diversifying their product range. Unilever has introduced lower end surface […]
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Is Beige the New White in Home Care?

Brown and beige colored home care products are viewed as a more environmentally friendly choice than bleached white products, and many industries are playing into the trend. Starbucks, for example, offers beige colored napkins to its customers. Consumers are more apt to buy these non-white products after seeing them in foodservice outlets, and many new […]
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Product Innovation in Car Air Fresheners

With automobile sales up and down in recent years, manufacturers of car air fresheners began developing new innovations seeking out growth. Most recently, innovation centered on licensing with brands such as Hello Kitty, Jelly Belly and Wallace and Gromit licensing their brands for automotive air fresheners. Convincing consumers to spend a little more on air […]
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アジア太平洋地域の衣料用洗剤市場

液体タイプが大きく伸び、粉末タイプの市場規模を上回った日本の衣料用洗剤市場。その一方で、アジア太平洋地域(注)では、洗濯機の普及率が5割程度に過ぎず、依然として洗濯石鹸が一定の支持を得てます。しかしながら、現在、消費者の購買力向上に伴い、アジア太平洋地域の衣料用洗剤市場は変遷期に突入しています。 アジア太平洋地域の衣料用洗剤市場の現状と今後の展望、そして日本企業のシェア拡大について、ユーロモニター・インターナショナルのリサーチアナリスト竹村真理子が解説します。 (注)日本、オーストラリア、ニュージーランドを除く、アジア太平洋の45ヶ国(地域)を含む
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