Consumer Appliances

Samsung Corp Announces Acquisition of Dacor Inc.

by August 18th, 2016

In August 2016, Samsung Corp announced the acquisition of Dacor Inc in consumer appliances. Both companies are compatible in terms of product offering as well as target consumers in the US. By acquiring Dacor, Samsung gains a number of advantages, namely leveraged brand and product strategy especially in large cooking appliances, shared production capacities and […]

Trends in Small Cooking and Food Preparation Appliances

by July 23rd, 2016

According to Euromonitor International data, small cooking appliances and food preparation devices are expected to grow robustly over the next five years. Manufacturers are using new technology in order to satisfy consumer demand; mini-versions of products being a prime example. SEB Group recently launched various sizes of its light fryers, targeting two-person households. Oster, Ninja […]

Connected Appliances Should Address Consumers’ Need with Pricing Strategies

by June 1st, 2016

  It is advisable for the price premium of a connected appliance to be matched with the benefits accumulated over its replacement cycle to consumers. Benefits in tangible values, such as energy savings, can be quantified, whereas convenience can be measured by price sensitivity surveys as a guide for pricing. Manufacturers should strengthen collaboration with […]