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Assessing Premium Buyer’s Preferences in Beauty and Personal Care

by July 27th, 2016

  Assessing premium buyer’s preferences versus their actual spend shows a clear potential for expanding revenues in the premium segment in beauty and personal care. In a recent case study, Euromonitor International effectively targeted premium beauty buyers for a prestigious brand portfolio, uncovering insights on premium beauty buyers’ grooming habits, product preferences and purchase motivations, […]

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