Service Industries are on the rise in emerging markets - often at the expense of primary industries. Services industries often attract higher salaries than primary industries and offer more opportunities for consumers in emerging regions to trade up to discretionary goods.
Sub-Saharan Africa continues to garner increased interest from multinationals looking for the next China. There are 5 key megatrends shaping the region which will impact business across any sector: youth, urbanisation, mobile, the emergent consumer base and economic growth. Understanding and harnessing these 5 trends will contribute to success in targeting Africa’s burgeoning consumer class.
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