Canada

In 2023, Canada witnessed sluggish economic growth, hampered by weak investment and exports, tighter monetary policy and increasing household debt. Economic growth is projected to decelerate further in 2024, influenced by elevated interest rates,…

Homewares in Canada faced challenges in 2023, witnessing a decline in value sales due to supply chain disruptions and inflationary pressures. Global events, such as Russia's invasion of Ukraine and ongoing COVID-19 restrictions in China, led to stock…

Home improvement in Canada experienced a marginal contraction in value sales in 2023 at constant 2022 prices, despite registering marginal growth in current value terms. The subcategory performance varied, with areas like bathroom and sanitaryware…

Home furnishings in Canada faced challenges in 2023, witnessing declines in both current and constant value terms. This contraction was driven by several factors, including persistent inflation and a slowdown in new constructions impacting furniture…

In 2023, home and garden in Canada faced challenges stemming from persistent inflation, notably in food and energy prices, exacerbated by supply chain disruptions and the Russian invasion of Ukraine. These factors contributed to a decline in current…

In 2023, gardening in Canada recorded steady value sales growth. The growing popularity of urban gardening drove the utilisation of space-saving products in Canada's gardening landscape. Throughout 2023, the trend of shrinking living spaces…

The pet humanisation trend is also evident in pet products in Canada. Thus, pet-friendly home décor continued to gain popularity towards the end of the review period. As more owners view their pets as valued family members, they are more inclined to…

Within pet care in Canada, pet food continued its trajectory of modest retail volume and strong value growth in 2023, with similar increments expected over 2024. The demand for pet food, and pet care in general, continues to be driven by the…

Other pet food in Canada mirrors key trends in dog and cat food towards the end of the review period. In this vein, Canadian pet owners are increasingly seeking premium options through the use of natural ingredients. This has translated into a rise…

Dog food in Canada, as in many developed markets, is informed by strong pet humanisation trends. With more and more owners treating their dogs as members of the family, rather than as domestic animals, the category is seeing a widening range of food…

As in dog food, the trend towards premium and natural offerings continued in cat food in Canada at the end of the review period. Owners increasingly look for high-quality, whole-food ingredients and specialised diets for their cats. Importantly, they…

There has been an increasing shift towards smaller formats in the packaging of soft drinks among Canadian consumers. This shift can be primarily attributed to the convenience offered by smaller packaging, like fitting easily into bags or cup holders…

Thin wall plastic containers were the leading pack type in coffee packaging in 2023, and are expected to record growth in this category over the forecast period. This trend is attributed to the prevalence of fresh ground coffee pods in Canada, with…

Sunscreen experienced robust growth in 2023, following a surge in demand driven by travel in the previous year. While volume growth normalised after the travel-driven spike in 2022, sunscreen sales continued to soar, primarily led by value due to…

Skin care experienced robust growth in 2023, following a strong performance in 2022. This growth was primarily led by value, as price increases and premiumisation prompted consumers to be more selective in their purchases, seeking out products that…

Premium beauty and personal care in Canada witnessed robust growth in 2023, driven by consumers' heightened focus on self-care, health, and wellbeing. Despite the lingering stress and economic turbulence induced by the pandemic and high inflation,…

In 2023, oral care experienced robust growth fuelled by sustained consumer interest in self-care and heightened awareness of hygiene's crucial role in overall wellbeing. While volumes lagged behind value in most categories due to inflation-induced…

Men’s grooming experienced healthy value growth in 2023, primarily propelled by the men’s toiletries segment, encompassing bath and shower, skin care, and hair care products. While volumes remained subdued across most categories, there was a marginal…

In 2023, mass beauty and personal care in Canada witnessed robust growth fuelled by a consumer focus on self-care, health, and wellbeing. In the face of stress induced by the lingering effects of the pandemic and economic turbulence stemming from…

Hair care experienced robust value growth in 2023, primarily propelled by price increases attributed to inflation and premiumisation trends. Despite declining unit volumes in most categories due to consumers washing their hair less frequently and…