Cameroon

Sales in air care in Cameroon in 2023 continued to be driven by the popularity of spray/aerosol air fresheners. These products offer easy accessibility, offer affordable pricing, and a high level of consumer familiarity. The utilisation of…

Beer and lager are popular alcoholic beverages in Cameroon. Since the early 2000s, the prices of beer in the country have been on a steady increase, yet the consumption rate has never taken a notable downturn. If anything, it is the production…

Consumers are increasingly embracing self-medication, especially for minor illnesses, and this contributed to modest growth in 2023, as well as continuing population growth. Analgesics have achieved a substantial penetration rate in Cameroon,…

Having plunged by almost a fifth during 2020, retail constant value sales (2021 prices) of apparel and footwear specialist retailers rebounded in 2021 but remained well below their pre-pandemic level. The number of outlets continued to decline during…

AFH hygiene in Cameroon in 2023 remains non-existent, whilst AFH tissue is impacted by a lack of manufacturing infrastructure and restricted distribution channels for products. This situation continues to create a challenging environment for the…

Sensitisation campaigns of new mothers post birth and increased access to information on infant care is having an impact on the way most parents take care of their infants. There is a growing shift from the use of alternative cleaning techniques such…

The Cameroonian market for baby food has not escaped the detrimental effects of inflation. The surge in fuel prices, along with substantial increases in the cost of milk and wheat, has been instrumental in driving up the prices of baby food. Both…

While baked goods is largely dependent on imported wheat, efforts are being made to provide local alternatives in order to stabilise prices and protect Cameroon from global uncertainties. As such local ingredients such as cassava, plantains, yams,…

Sales of hand sanitisers plunged in both value and volume terms in 2022 as most Cameroonians now consider them unnecessary or of low priority post pandemic. The prices of hand sanitisers surged as leading players cut down production in response to…

The beauty and personal care market in Cameroon has great economic potential. However, some sectors, such as colour cosmetics are still heavily characterised by imported products. Imports of colour cosmetics and skin care products in volume terms…

Beer is one of the products subjected to approval by the Ministry of Trade before the price can be altered, and the last time there was a price increase for beer nationwide was in 2019. However, the blowback from the public was swift and vicious.…

Bleach remained a consolidated category in Cameroon in 2023, with La Croix from Colgate-Palmolive Co holding just under half of all share. Indeed, this historical dominance has been steadfast, owing to the brand's well-established presence and the…

Bottled water is the most popular soft drink in Cameroon. Unstable supply of clean drinking water ensures continuing demand for bottled water. As such, in 2023, bottled water is expected to register double-digit volume growth, as continuing…

Value sales for breakfast cereal continue to be relatively low in Cameroon, and in 2023, with consumers prioritising essentials, as purchasing power continues to decline, breakfast cereal is expected to register a significant fall in volume sales.…

This report assesses the business environment in Cameroon, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

For several decades, palm oil and vegetable oil have held their position as the primary choice for edible oil in Cameroonian cuisine and it is unlikely to change unless a remarkable transformation takes place. The dominance of these two oils has…

Strong rates of natural increase will drive rapid population expansion in Cameroon in 2021-2040, despite negative net migration over the timeframe. Despite following an ageing trend, Cameroon will remain an extremely young country due to its high…

Carbonates is expected to register moderate growth in volume sales in 2023, partly supported by continuing population growth. In addition, prices have been stable and this has supported volume growth. Non-cola carbonates, and in particular orange…

Cheese consumption in Cameroon is significantly limited, primarily due to cultural factors. Despite its widespread popularity and versatility in many regions around the world, cheese has struggled to establish itself in Cameroon. The country’s…

In the first quarter of 2023, Cameroon’s National Cocoa and Coffee Board revised the maximum price of cacao beans upwards twice, bringing it to XAF1,290 per kg. These changes were attributed to a spike in demand caused by the entry of two new…