Parents in Hong Kong prioritise functionality and user experience when purchasing baby and child-specific products. Eczema, a skin condition that causes dryness, redness, and itching, is a significant concern for parents of new born babies, especially in Hong Kong's hot and humid climate.
The category is expected to experience modest growth over the forecast period, driven by the availability of foreign products. As the supply chain for these products recovers, an increasing number of international brands will likely enter the local market, further fuelled by social selling channels.
Baby product fairs in Hong Kong provide an excellent opportunity for brands to highlight their products to a wider audience, increase brand awareness, and acquire new customers. These fairs attract a large number of visitors, including parents, expectant parents, and caregivers, providing players with a captive audience to engage with.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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